Building the right narrative about your brand can be the difference between success and failure for your business—no matter how strong a product you are offering. This episode offers detailed advice about building a successful brand narrative. It also features wisdom from the founder of Farmer’s Fridge, whose work as a traveling salesman motivated him to create a company to solve the problem of finding healthy food options while on the road.

Today’s episode comes from the Your Next Move vault and is a conversation between host Bea Dixon and guest Melissa Butler. Melissa is the CEO and Founder of The Lip Bar -- a vegan lipstick company catering directly to women of color. 

In their conversation, they cover Melissa’s transition from the corporate ladder to becoming a lipstick chemist. Plus, her experiences with retail chains and direct to consumer marketing, and what it means to be focused on African American women while remaining inclusive to all.

Whether you’re crowdfunding, getting a bank loan, or seeking venture capital, you need to be able to pitch yourself and your business successfully. Today's episode features some of the biggest lessons learned from the founder of clean fragrance brand MOODEAUX, who has secured funding in an incredibly challenging market.

 If you are already a fan of Inc., then you might be familiar with the Your Next Move virtual event series. This podcast takes those founder to founder interviews and gives you special, extended cuts of insightful conversations with some of today’s most innovative and exciting entrepreneurs and business leaders..

This season, Your Next Move is breaking down the essential information every founder needs to know on their entrepreneurial journey. You’ll hear conversations about how to get funding, designing your brand narrative, building community and so much more.

 Subscribe to Your Next Move, the podcast, on spotify, apple podcasts or wherever you listen and stay tuned for new episodes this spring.