Have you ever underestimated the power of small talk?

Host, Lisa McGuire, sits down with award-winning storyteller and professional presentation coach Bill Ganon for a raw, insightful, and energizing conversation about the true power of communication.

From decades of sales experience to his work as a TEDx coach and multiple-time Moth StorySLAM winner, Bill brings more than just presentation polish—he brings perspective. 

Together, Lisa and Bill dive deep into why presentations aren’t just for stages, how our over-reliance on digital tools has made us forget how to really connect, and how storytelling and small talk are the overlooked superpowers of successful professionals.

This isn’t just another episode about public speaking. It’s about how you show up. It’s about connection over perfection. And it’s about becoming unforgettable in every conversation—whether you're leading a team, pitching to stakeholders, or navigating a networking room.

Bill also shares his signature “Orange Work” concept that turns transactional relationships into transformational ones—and gives us a sneak peek at what it’s like to emcee one of the most authentic networking events in the country, the SELL WELL B2B Sales and Networking Conference in Houston, TX on September 11-12, 2025.

KEY TAKEAWAYS

• Presentation skills aren’t optional—they're career catalysts.

• Small talk isn’t fluff—it’s a high-impact business strategy.

• Authenticity > polish when it comes to effective communication.

• Follow-up questions are the secret sauce of great networking.

• Storytelling isn’t just for speeches—it’s a leadership tool.

• Face-to-face connection is irreplaceable (and becoming rare).

• Your energy in the room often speaks louder than your words.

CONNECT WITH BILL

LinkedIn: https://www.linkedin.com/in/bganon/

Website: https://theganongroup.com/ 

CONNECT WITH LISA

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

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Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Are you a high-achieving leader wondering if there's more for you beyond the corporate grind?

In this episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Kelly Sjol, a seasoned fractional CMO and founder of Storyfy Marketing, to talk about the growing wave of fractional leadership—a revolutionary way to structure your work and life around purpose, profit, and flexibility.

Whether you’re an executive in transition, an expert feeling unfulfilled, or just curious about what “fractional” really means, this conversation peels back the layers. Kelly shares real-world wisdom on how to build a sustainable business model around your zone of genius—without going back to the 9–5.

Together, they explore how to make the leap from corporate to consultant to fractional executive, how to position yourself as a strategic partner (not a project doer), and why a signature framework is the secret sauce for standing out and scaling.

If you're dreaming of more autonomy, meaning, and impact—this is your episode.

1. Fractional is not a trend — it’s a long-term, sustainable career move.

2. The biggest hurdle? Shifting from employee mindset to entrepreneurial thinking.

3. A signature framework is essential for aligning teams and delivering value.

4. Clients don’t buy your expertise—they buy your ability to solve real business problems.

5. Fractional leaders need to embrace structure and systems to scale.

6. Fractional roles offer flexibility for you and reduced risk for clients.

CONNECT WITH KELLY

Linkedin: https://www.linkedin.com/in/kellysjol/

Website: https://www.storifymarketing.com/

Promo: free strategy session with Kelly Sjol during August 2025 with anyone considering fractional leadership. 

CONNECT WITH LISA

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

If you’ve ever thought of nonprofits as just charities running on donations, it’s time to flip the script. In this eye-opening episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Tanja Horan, founder of TACOSA 360 Consulting, to uncover why “nonprofit” is a tax status—not a business model.

With a rich background in tech, AI, fintech, and health, Tanya brings a business-minded approach to the nonprofit sector, helping mission-driven organizations scale without losing their heart. From debunking common nonprofit myths to showing leaders how to prevent burnout, she shares practical strategies for building sustainability, diversifying revenue streams, and leading with focus.

Whether you’re a nonprofit leader, board member, or simply someone who wants to make a bigger impact, this conversation will challenge your assumptions and give you actionable tools to grow smarter, not just harder. Key Takeaways:

• Why nonprofits must embrace a business mindset to thrive.

• How earned revenue can be a game-changer for mission-driven work.

• Strategies to say “no” with confidence and protect focus.

• Bridging communication gaps between nonprofit boards and leaders.

• The importance of unrestricted funding for organizational health.

CONNECT WITH TANJA

LinkedIn: linkedin.com/in/tanjahoran

YouTube: https://www.youtube.com/@Tacosa360

Website: www.tacosa360.com

Impact Catapult: https://www.tacosa360.com/impact-catapult/

FREE DOWNLOAD: Project Management Success Essentials: https://www.tacosa360.com/project-management-success-essentials/

CONNECT WITH LISA 

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Executive coach and sales strategist Michel Prive joins Lisa McGuire for a conversation that every entrepreneur, leader, and purpose-driven business owner needs to hear.

If you’re expanding your team, offering more services, or chasing bigger revenue goals—but something feels off—this episode is your sign to pause and reassess. Because scaling isn’t always about “more.” Sometimes, it's about better. Michel brings over 25 years of experience guiding companies from scrappy startups to billion-dollar giants. In this conversation, he unpacks why many organizations end up scaling chaos instead of growth.

He explains how to avoid building what he calls the “three-legged monster”—a business that looks successful on paper but is internally strained, misaligned, and burning out its people. Lisa and Michel break down practical steps to grow with clarity, structure, and purpose, so you don’t just grow fast—you grow right.

Whether you’re a solopreneur or a seasoned CEO, you’ll leave this episode equipped with a framework for intentional growth that supports your freedom, team alignment, and long-term success.

Key Takeaways

• Why scaling for the sake of growth often leads to organizational chaos

• The “three-legged monster” metaphor and what it means for your business

• The importance of going back to the drawing board—at every stage of growth

• How to reframe the loss of a key employee as an opportunity, not a crisis

• Why mindset is the secret weapon for intentional scaling

• How referrals and human connection outpace even the best marketing strategies

• What to consider before you even think about hiring

• How to turn business chaos into a predictable, calm growth engine

• Why Sell Well and similar events are mission-critical in today’s referral economy

CONNECT WITH MICHEL

Website:  https://www.slictexas.com/ 

LinkedIn: https://www.linkedin.com/in/michel-priv%C3%A9/ 

Competitive Analysis Snapshot: https://www.slictexas.com/competitive-analysis-sample

Sales Performance Evaluation: https://salesxceleration.com/sales-agility-assessment/?locationid=30772239 

CONNECT WITH LISA 

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Have you ever hesitated to hit send on a proposal… or avoided following up because you dreaded hearing “no”? If that’s you, you’re not alone—and this episode is your permission slip to stop letting rejection hold you back. 

Lisa McGuire sits down with Andrea Waltz, co-author of the bestselling book Go for No, to flip the script on rejection and give you a radical new way to approach your goals. Andrea shares her personal journey of growing up in a world that taught her to stay quiet and avoid asking for what she wanted—only to discover that “no” wasn’t something to fear, but a necessary step to success.

In this episode, you’ll learn how to build your rejection muscle, set goals for how many times you hear no (yes, seriously), and why authenticity—not perfection—is your biggest business asset. Whether you’re a seasoned entrepreneur or just getting started, this conversation will help you overcome your fear of rejection and start embracing the path to yes. “Yes is the destination, but no is how you get there.” – Andrea Waltz

• Rejection is not personal—it's data and direction.

• “No” goals help gamify outreach and remove fear.

• Your mindset around failure determines your resilience.

• Authenticity leads to deeper business connections.

• Most people don't fail; they simply stop too soon.

• Silence on social media is often misread as rejection—keep showing up.

• Entrepreneurs and sales professionals need different “rejection recovery” tactics.

• Vulnerable, honest asks create trust and better responses.

• You grow through rejection—not around it.

Resources

• Go for No by Andrea Waltz & Richard Fenton – A business fable about reframing rejection to find success.

• The Aladdin Factor by Jack Canfield & Mark Victor Hansen – A book that teaches the power of asking.

• Sandler Sales System – A proven framework that encourages asking tough questions and embracing no early.

• Sell Well B2B Sales Conference – A values-aligned event for purpose-driven sales professionals.

• Ask Like an Auctioneer by Dia Bondi – Encourages bold asking to find your limits and maximize results.

CONNECT WITH ANDREA

LinkedIn Profile: https://www.linkedin.com/in/goforno/ Instagram Profile: https://www.instagram.com/goforno/ Website: https://www.goforno.com/

CONNECT WITH LISA Check out Beyond the Transaction Business Circle: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

If you've ever felt like selling your services meant selling your soul, today's episode will flip that mindset on its head.

Lisa McGuire welcomes sales and marketing expert Brooke Greening, a former counselor turned powerhouse in people-first sales. With over 20 years of experience and the creator of the Service Sales Framework, Brooke reveals how to ditch outdated, manipulative sales tactics and replace them with authentic conversations that build trust and convert.

In this episode, we explore how sales becomes a powerful act of service when approached from a place of leadership, empathy, and confidence. You’ll hear Brooke’s story of going from counselor to call center rep to transformational sales coach—and how that journey shaped a framework that helps entrepreneurs stabilize income, avoid the dreaded sales rollercoaster, and confidently guide potential clients to a decision.

Whether you’re a seasoned entrepreneur or just beginning to navigate your personal brand journey, Brooke’s fresh perspective on aligning marketing and sales will leave you feeling empowered and excited to sell—with your integrity fully intact.

Key Takeaways

• Sales isn’t about pressure; it’s about people.

• You don’t have to be pushy or gimmicky to close deals—just human.

• Leading sales conversations is a service, not a manipulation.

• The difference between sales and marketing (and how to align them).

• Why you’re likely losing leads by ignoring the 30–90 day buying window.

• Scripts are guardrails, not gospel—flexibility leads to authenticity.

• Objections are not rejections—they’re conversations waiting to happen.

• Building a process is key to getting off the feast-or-famine rollercoaster.

CONNECT WITH BROOKE:

Website: https://buildingmomentum.info/sales-coaching/

Linkedin: https://www.linkedin.com/in/brooke-greening/ 

Free Sales Conversation Assessment: https://sales-conversation.scoreapp.com/ 

CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Jen Laffin is the powerhouse behind Goal Getter Solutions. She is on a mission to help entrepreneurs shift from self-doubt to unstoppable action with her signature “accountability without angst” framework.

Jen draws from her powerful journey—starting as an award-winning educator and evolving into a mindset coach—to share wisdom on how entrepreneurs can ditch perfectionism, procrastination, and impostor syndrome. She opens up about the six self-doubt roadblocks that silently sabotage our progress, and how to move past them with grace, confidence, and a little tough love.

Whether you're feeling stuck, struggling with “busy work,” or just need that weekly nudge to stay aligned with your goals, Jen’s honest and heart-centered approach will inspire you to recommit, take action, and build real momentum.

If you’ve ever wondered how to take consistent action without shame or pressure, this episode is your permission slip to show up imperfectly—and win anyway.

• Accountability doesn’t have to include shame—ditch the blame and embrace growth.

• Six self-doubt roadblocks often stop entrepreneurs in their tracks: perfectionism, procrastination, comparison, confusion, imposter fear, and "shoulds."

• A creator mindset is key—shift from “Why is this happening to me?” to “What can I learn from this?

• Your comfort zone is often a disguise for fear-based self-doubt.

• Busy does not equal productive—focus on forward-facing, revenue-generating action.

• Self-doubt is primal. Your modern brain can override it—with practice.

CONNECT WITH JEN:

Website:  https://www.jenlaffin.com

Goal Getter's Club:  https://www.jenlaffin.com/goal-getters-club

Podcast: https://www.jenlaffin.com/podcast

Linkedin: https://www.linkedin.com/in/jen-laffin/

CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Ever left a networking event feeling like you needed a shower and a reset? You’re not alone. The handshake hustle and business card swaps just don’t cut it anymore.

In this episode of Your Passion, Purpose, and Personal Brand, returning guest Catherine Brown shares how she’s reinventing networking through authenticity, generosity, and genuine human connection. As the founder of the Good Humans Growth Network and creator of the SELL WELL Conference, Catherine is leading a movement that proves building relationships can be meaningful—and still move the needle in your business.

You’ll learn why personal branding is non-negotiable, what it really means to be a “good human” in business, and how Lisa’s new mastermind, Beyond the Transaction, is cultivating deep, transformational connections—online and in person.

This episode is your blueprint for connecting with purpose and standing out by being unapologetically you.

• Networking Shouldn’t Feel Transactional: Build relationships that are based on trust, service, and mutual growth—not immediate gain.

• Give First, Receive Later: The best connections come from a genuine desire to help others before expecting anything in return.

• SELL WELL Is Not Your Typical Conference: With hands-on workshops, interactive sessions, and no “popcorn presentations,” it’s built for real transformation.

• Specificity is Kindness: Knowing what you want makes it easier for others to help you—and makes you more referable.

• Good Humans Spot Potential: The right network doesn’t just support you—they reflect your potential back to you.

SELL WELL B2B Sales and Networking Conference - September 11-12 2025 https://www.theghgn.com/sell-well-2025

The Good Humans Growth Network https://www.theghgn.com/

Beyond the Transaction Hybrid Business Circle https://beyondthetransactionmm.com/register 

Beyond the Transaction Open House - Wednesday, July 23, 2025 @ 10 AM EDT, 9 AM CDT, 8 AM MDT, 7 AM PDT https://us02web.zoom.us/meeting/register/wLCzYF6jTe-ErmC99oXbsQ#/registration 

Catherine Brown LinkedIn  https://www.linkedin.com/in/catherineleebrown/ 

CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Have you ever looked around and wondered, “Where are the people who really get me?”

That question used to echo in Lisa McGuire’s mind—until she found herself in a mastermind that didn’t just help her grow her business... it transformed how she saw herself.

In this heartfelt episode of Your Passion, Purpose & Personal Brand, Lisa shares what it was like to be part of a high-caliber community that supported her authenticity, challenged her potential, and held space for her to lead from truth. It wasn’t about tactics. It was about alignment.

Since then, she’s heard the same question over and over: “Where do I find people like that?”

Now, she’s creating the answer.

Lisa is launching a new kind of group—one where authenticity is not optional, it’s the price of entry. A space where presence replaces performance, and where your voice, values, and vision are finally seen and supported.

This isn’t about fitting in. It’s about finding your place.

• Lisa’s own mastermind experience helped her stop performing and start aligning.
• A supportive, truth-telling community can be a catalyst for massive inner and outer growth.
• People often ask, “Where can I find these kinds of relationships?”—this is the answer.
• Real transformation happens in spaces where you don’t have to explain your soul.
• This new group is rooted in resonance, not roles or rigid frameworks.

CONNECT WITH LISA

Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

It's another heartfelt conversation with Lisa McGuire as she strips away the polished pitches and prepackaged personal brands to uncover the raw truth: authenticity isn’t optional anymore — it’s essential.

With AI-generated content becoming indistinguishable from reality, we’re entering what Lisa calls The Age of Identity. In a world of deepfakes, filters, and curated perfection, what makes you stand out isn’t your resume — it’s your realness. This episode is a masterclass in understanding what true authenticity means (hint: it's not oversharing) and how it becomes your greatest competitive edge in business, leadership, and life.

Lisa shares a powerful client story that illustrates how a moment of shared humanity can turn around a failed sales call — not because of price or strategy, but because of genuine connection. Authenticity builds trust. And trust converts.

If you’ve ever felt like you’re showing up, doing all the right things, but still feel invisible — this conversation is exactly what you need. Lisa unpacks the distinction between visibility and resonance, showing how your personal brand becomes magnetic when you align your inner voice with your outer story.

KEY TAKEAWAYS

• Authenticity is no longer optional — it's your competitive advantage.

• There is a distinctive difference between transparency and authenticity.  

• AI will increase the craving for real, in-person, human connection.

• Visibility without authenticity is just noise; authenticity creates resonance.

• Authenticity is presence — not perfection or performance.

• Your personal brand of integrity is built by becoming, not marketing tactics.

CONNECT WITH LISA

Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/registration-page 

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/