Selling From the Heart: Why Authenticity, Not Performance, is the Future of Sales

This conversation goes straight to the heart—literally—with bestselling author and award-winning podcaster Larry Levine, who is on a mission to disrupt the sales profession with a radically human message: No More Empty Suits.

In a world obsessed with performance, Larry brings us back to what really builds trust—authenticity, presence, and heart. After 30+ years in B2B sales and realizing how broken the traditional sales script had become, Larry now leads a movement that encourages professionals to throw out manipulative tactics and embrace who they really are.

This episode is full of powerful mic-drop moments and honest truths. If you've ever felt like you're faking it in order to succeed—or that your relationships are surface-level at best—this conversation will call you in, not out. Lisa and Larry break down how showing up with your whole heart is the competitive advantage in today’s trust-deficient world.

• "Selling from the Heart" isn't a tactic—it's a movement rooted in authenticity and integrity.

• The traditional, transactional sales script is outdated and costs us trust and long-term relationships.

• Trust is built not with performance, but with presence and vulnerability.

• “It’s hard to sell from the heart if you don’t know what’s in your heart.”

• Long-term success is a byproduct of consistency, discipline, and self-awareness.

• Most salespeople don’t really know their clients—they just think they do.

• If leaders want heart-centered sales teams, they have to model it from the top.

• Authenticity = congruent walk and talk.

• IQ might get your foot in the door, but EQ builds lasting client loyalty.

CONNECT WITH LARRY

Selling In a Post-Trust World Book: https://sellinginaposttrustworld.com/

Selling from the Heart Website: https://sellingfromtheheart.net/ 

Selling from the Heart Podcast: https://www.sellingfromtheheartpodcast.com/ 

Selling from the Heart Book: https://book.sellingfromtheheart.net/ 

LinkedIn: https://www.linkedin.com/in/larrylevine1992/ 

CONNECT WITH LISA

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

What if the chaos on the sidelines could be replaced with calm, connection, and character-building moments? In this profoundly insightful episode, we sit down with Jonathan Carone, the creator of Healthy Sports Parents, a fast-growing podcast and social media movement that’s transforming how we view youth sports.

With over 70,000 followers and 2 million monthly views, Jonathan’s message is clear: youth sports are not about raising great athletes — they’re about raising great humans. From sideline meltdowns to teachable moments, he shares how sports can become a virtual classroom for life, teaching resilience, teamwork, responsibility, and emotional intelligence.

Whether you're a parent, coach, or simply someone who's seen a youth game go off the rails, this episode will leave you inspired to shift your mindset and parent with intention — from the bleachers and beyond. You’ll also hear about his upcoming book, The Sideline Survival Guide, and how a side project grew into a national movement with endorsements from Olympians and Division 1 coaches.

• Youth sports should be a classroom, not a competition.

• Emotional chaos on the sidelines affects kids deeply — awareness is key.

• Parenting from the sidelines means cheering, not coaching.

• Empathy and self-awareness lead to better sideline behavior.

• Responsibility and resilience are the real trophies of youth sports.

• The 10 Commandments of Healthy Sports Parenting are changing lives.

• Generational impact starts with you showing up differently today.

CONNECT WITH JONATHAN

• Healthy Sports Parents Podcast: https://healthysportsparents.com/#listen 

• Weekend Playbook Email Newsletter: Friday insights for parents to reset before game day. Check out The Healthy Sports Parents website: https://healthysportsparents.com/

• Get Your Healthy Parents Gear: https://healthysportsparents.com/shop/ 

• Instagram: https://www.instagram.com/healthysportsparents/ 
• LinkedIn: https://www.linkedin.com/in/jonathan-carone-52145778/ 

CONNECT WITH LISA

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Ready for a soul-stirring mix with strategy? That's what's packed into this episode of Your Passion, Purpose & Personal Brand when Lisa McGuire sits down with the dynamic Lori Lawrence, Founder of Next Chapter Career Coaching. Lori is a former Fortune 50 leader turned career reinvention coach who’s helping mid-to-late-stage professionals land high-paying roles without sacrificing their authenticity or dignity.

At a time when job searches are more competitive than ever—and ageism looms large—Lori brings hope and hard truth. With 28 clients placed in six-figure roles in under a year, her framework isn’t just effective—it’s transformational.

Lori dives deep into how tenured professionals can stop spinning their wheels, shift from fear to fierce clarity, and own their unique ROI in today’s market. She shares her 5-pillar framework that helps clients get hired fast—not by flooding job boards, but by reframing their brand, mastering executive presence, and networking with surgical precision.

If you've ever questioned your value after a layoff, doubted your relevance, or struggled to speak confidently about your next chapter—this episode is for you. Prepare to rethink everything you know about job searching, confidence, and career reinvention.

• Old school job search tactics no longer work—it’s time to lead with clarity and intentionality.

• Tenured professionals must define a personal brand that aligns with who they are now, not just who they’ve been.

• Structure, routine, and mindset matter more than most realize during a job transition.

• Networking isn’t about schmoozing—it’s about strategic connection with decision-makers.

• Overcoming ageism starts with owning your energy, enthusiasm, and experience—out loud.

• You're not selling yourself—you're positioning yourself as the solution.

• Interviews should be treated like business conversations, not interrogations.

• The shift from “I need a job” to “Here’s how I add value” is a game-changer.

CONNECT WITH LORI

Website: https://www.nextchaptercareercoaching.com/

LinkedIn: https://www.linkedin.com/in/lorilawrence/ 

CONNECT WITH LISA

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Are you exhausted from the constant hustle of growing your business? Ready to ditch the grind and embrace a more aligned, fulfilling way to succeed?

Join Lisa McGuire as she drops truth bombs that will shake up how you think about success, strategy, and your personal brand. She reveals why expertise is no longer enough in today’s market and how resonance—the deep connection your message creates—is the new currency of influence.

Through real-life client stories, Lisa guides you through three core truths about strategy, messaging, and growth that only work when they align with your authentic self. If you’re a high-achieving entrepreneur, executive, or creative professional stuck in a cycle of burnout or "meh" results, this episode offers a new way forward.

You’ll discover how to stop forcing your business and start aligning it with your purpose, energy, and unique voice—so success flows with ease and authenticity.

KEY TAKEAWAYS

• Strategy becomes sacred when it's built on personal truth, not someone else’s blueprint.

• You don’t need to be louder—you need to be deeper.

• Authentic storytelling is what makes your brand unforgettable.

• Resistance is your compass—not your enemy.

• Alignment outperforms effort—every time.

• Business systems should match your energy, not drain it.

• Magnetism in messaging comes from vulnerability and lived experience.

• Growth becomes graceful when your structure supports your strengths.

CONNECT WITH LISA Instagram: https://www.instagram.com/iamlisamcguire/ Facebook: https://www.facebook.com/iamlisamcguire LinkedIn: https://www.linkedin.com/in/lisa-mcguire/ YouTube: https://www.youtube.com/@iamlisamcguire/videos

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Have you ever underestimated the power of small talk?

Host, Lisa McGuire, sits down with award-winning storyteller and professional presentation coach Bill Ganon for a raw, insightful, and energizing conversation about the true power of communication.

From decades of sales experience to his work as a TEDx coach and multiple-time Moth StorySLAM winner, Bill brings more than just presentation polish—he brings perspective. 

Together, Lisa and Bill dive deep into why presentations aren’t just for stages, how our over-reliance on digital tools has made us forget how to really connect, and how storytelling and small talk are the overlooked superpowers of successful professionals.

This isn’t just another episode about public speaking. It’s about how you show up. It’s about connection over perfection. And it’s about becoming unforgettable in every conversation—whether you're leading a team, pitching to stakeholders, or navigating a networking room.

Bill also shares his signature “Orange Work” concept that turns transactional relationships into transformational ones—and gives us a sneak peek at what it’s like to emcee one of the most authentic networking events in the country, the SELL WELL B2B Sales and Networking Conference in Houston, TX on September 11-12, 2025.

KEY TAKEAWAYS

• Presentation skills aren’t optional—they're career catalysts.

• Small talk isn’t fluff—it’s a high-impact business strategy.

• Authenticity > polish when it comes to effective communication.

• Follow-up questions are the secret sauce of great networking.

• Storytelling isn’t just for speeches—it’s a leadership tool.

• Face-to-face connection is irreplaceable (and becoming rare).

• Your energy in the room often speaks louder than your words.

CONNECT WITH BILL

LinkedIn: https://www.linkedin.com/in/bganon/

Website: https://theganongroup.com/ 

CONNECT WITH LISA

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Are you a high-achieving leader wondering if there's more for you beyond the corporate grind?

In this episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Kelly Sjol, a seasoned fractional CMO and founder of Storyfy Marketing, to talk about the growing wave of fractional leadership—a revolutionary way to structure your work and life around purpose, profit, and flexibility.

Whether you’re an executive in transition, an expert feeling unfulfilled, or just curious about what “fractional” really means, this conversation peels back the layers. Kelly shares real-world wisdom on how to build a sustainable business model around your zone of genius—without going back to the 9–5.

Together, they explore how to make the leap from corporate to consultant to fractional executive, how to position yourself as a strategic partner (not a project doer), and why a signature framework is the secret sauce for standing out and scaling.

If you're dreaming of more autonomy, meaning, and impact—this is your episode.

1. Fractional is not a trend — it’s a long-term, sustainable career move.

2. The biggest hurdle? Shifting from employee mindset to entrepreneurial thinking.

3. A signature framework is essential for aligning teams and delivering value.

4. Clients don’t buy your expertise—they buy your ability to solve real business problems.

5. Fractional leaders need to embrace structure and systems to scale.

6. Fractional roles offer flexibility for you and reduced risk for clients.

CONNECT WITH KELLY

Linkedin: https://www.linkedin.com/in/kellysjol/

Website: https://www.storifymarketing.com/

Promo: free strategy session with Kelly Sjol during August 2025 with anyone considering fractional leadership. 

CONNECT WITH LISA

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

If you’ve ever thought of nonprofits as just charities running on donations, it’s time to flip the script. In this eye-opening episode of Your Passion, Purpose, and Personal Brand, Lisa McGuire sits down with Tanja Horan, founder of TACOSA 360 Consulting, to uncover why “nonprofit” is a tax status—not a business model.

With a rich background in tech, AI, fintech, and health, Tanya brings a business-minded approach to the nonprofit sector, helping mission-driven organizations scale without losing their heart. From debunking common nonprofit myths to showing leaders how to prevent burnout, she shares practical strategies for building sustainability, diversifying revenue streams, and leading with focus.

Whether you’re a nonprofit leader, board member, or simply someone who wants to make a bigger impact, this conversation will challenge your assumptions and give you actionable tools to grow smarter, not just harder. Key Takeaways:

• Why nonprofits must embrace a business mindset to thrive.

• How earned revenue can be a game-changer for mission-driven work.

• Strategies to say “no” with confidence and protect focus.

• Bridging communication gaps between nonprofit boards and leaders.

• The importance of unrestricted funding for organizational health.

CONNECT WITH TANJA

LinkedIn: linkedin.com/in/tanjahoran

YouTube: https://www.youtube.com/@Tacosa360

Website: www.tacosa360.com

Impact Catapult: https://www.tacosa360.com/impact-catapult/

FREE DOWNLOAD: Project Management Success Essentials: https://www.tacosa360.com/project-management-success-essentials/

CONNECT WITH LISA 

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-year 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Executive coach and sales strategist Michel Prive joins Lisa McGuire for a conversation that every entrepreneur, leader, and purpose-driven business owner needs to hear.

If you’re expanding your team, offering more services, or chasing bigger revenue goals—but something feels off—this episode is your sign to pause and reassess. Because scaling isn’t always about “more.” Sometimes, it's about better. Michel brings over 25 years of experience guiding companies from scrappy startups to billion-dollar giants. In this conversation, he unpacks why many organizations end up scaling chaos instead of growth.

He explains how to avoid building what he calls the “three-legged monster”—a business that looks successful on paper but is internally strained, misaligned, and burning out its people. Lisa and Michel break down practical steps to grow with clarity, structure, and purpose, so you don’t just grow fast—you grow right.

Whether you’re a solopreneur or a seasoned CEO, you’ll leave this episode equipped with a framework for intentional growth that supports your freedom, team alignment, and long-term success.

Key Takeaways

• Why scaling for the sake of growth often leads to organizational chaos

• The “three-legged monster” metaphor and what it means for your business

• The importance of going back to the drawing board—at every stage of growth

• How to reframe the loss of a key employee as an opportunity, not a crisis

• Why mindset is the secret weapon for intentional scaling

• How referrals and human connection outpace even the best marketing strategies

• What to consider before you even think about hiring

• How to turn business chaos into a predictable, calm growth engine

• Why Sell Well and similar events are mission-critical in today’s referral economy

CONNECT WITH MICHEL

Website:  https://www.slictexas.com/ 

LinkedIn: https://www.linkedin.com/in/michel-priv%C3%A9/ 

Competitive Analysis Snapshot: https://www.slictexas.com/competitive-analysis-sample

Sales Performance Evaluation: https://salesxceleration.com/sales-agility-assessment/?locationid=30772239 

CONNECT WITH LISA 

Register for the Beyond the Transaction Mastermind -  Apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

Have you ever hesitated to hit send on a proposal… or avoided following up because you dreaded hearing “no”? If that’s you, you’re not alone—and this episode is your permission slip to stop letting rejection hold you back. 

Lisa McGuire sits down with Andrea Waltz, co-author of the bestselling book Go for No, to flip the script on rejection and give you a radical new way to approach your goals. Andrea shares her personal journey of growing up in a world that taught her to stay quiet and avoid asking for what she wanted—only to discover that “no” wasn’t something to fear, but a necessary step to success.

In this episode, you’ll learn how to build your rejection muscle, set goals for how many times you hear no (yes, seriously), and why authenticity—not perfection—is your biggest business asset. Whether you’re a seasoned entrepreneur or just getting started, this conversation will help you overcome your fear of rejection and start embracing the path to yes. “Yes is the destination, but no is how you get there.” – Andrea Waltz

• Rejection is not personal—it's data and direction.

• “No” goals help gamify outreach and remove fear.

• Your mindset around failure determines your resilience.

• Authenticity leads to deeper business connections.

• Most people don't fail; they simply stop too soon.

• Silence on social media is often misread as rejection—keep showing up.

• Entrepreneurs and sales professionals need different “rejection recovery” tactics.

• Vulnerable, honest asks create trust and better responses.

• You grow through rejection—not around it.

Resources

• Go for No by Andrea Waltz & Richard Fenton – A business fable about reframing rejection to find success.

• The Aladdin Factor by Jack Canfield & Mark Victor Hansen – A book that teaches the power of asking.

• Sandler Sales System – A proven framework that encourages asking tough questions and embracing no early.

• Sell Well B2B Sales Conference – A values-aligned event for purpose-driven sales professionals.

• Ask Like an Auctioneer by Dia Bondi – Encourages bold asking to find your limits and maximize results.

CONNECT WITH ANDREA

LinkedIn Profile: https://www.linkedin.com/in/goforno/ Instagram Profile: https://www.instagram.com/goforno/ Website: https://www.goforno.com/

CONNECT WITH LISA Check out Beyond the Transaction Business Circle: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

Ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/ 

If you've ever felt like selling your services meant selling your soul, today's episode will flip that mindset on its head.

Lisa McGuire welcomes sales and marketing expert Brooke Greening, a former counselor turned powerhouse in people-first sales. With over 20 years of experience and the creator of the Service Sales Framework, Brooke reveals how to ditch outdated, manipulative sales tactics and replace them with authentic conversations that build trust and convert.

In this episode, we explore how sales becomes a powerful act of service when approached from a place of leadership, empathy, and confidence. You’ll hear Brooke’s story of going from counselor to call center rep to transformational sales coach—and how that journey shaped a framework that helps entrepreneurs stabilize income, avoid the dreaded sales rollercoaster, and confidently guide potential clients to a decision.

Whether you’re a seasoned entrepreneur or just beginning to navigate your personal brand journey, Brooke’s fresh perspective on aligning marketing and sales will leave you feeling empowered and excited to sell—with your integrity fully intact.

Key Takeaways

• Sales isn’t about pressure; it’s about people.

• You don’t have to be pushy or gimmicky to close deals—just human.

• Leading sales conversations is a service, not a manipulation.

• The difference between sales and marketing (and how to align them).

• Why you’re likely losing leads by ignoring the 30–90 day buying window.

• Scripts are guardrails, not gospel—flexibility leads to authenticity.

• Objections are not rejections—they’re conversations waiting to happen.

• Building a process is key to getting off the feast-or-famine rollercoaster.

CONNECT WITH BROOKE:

Website: https://buildingmomentum.info/sales-coaching/

Linkedin: https://www.linkedin.com/in/brooke-greening/ 

Free Sales Conversation Assessment: https://sales-conversation.scoreapp.com/ 

CONNECT WITH LISA Register for the Beyond the Transaction Mastermind Open House on July 23, 2025 and/or apply to join the group: https://beyondthetransactionmm.com/register

Sign up for Lisa's "so much more" newsletter: https://www.thediyframework.com/so-much-more-subscribe 

Next Steps to the New You Waitlist: https://go.lisamcguire.com/next-steps-to-the-new-you-waitlist 

Human Design Masterclass Waitlist: https://go.lisamcguire.com/human-design-masterclass-waitlist 

ideal Client Workshop Waitlist: https://go.lisamcguire.com/ideal-client-workshop-waitlist-icww785155 

Get your free Human Design Bodygraph: https://lisamcguire.com/get-your-free-chart/