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Matty Dalrymple talks with Jami Albright about YOUR PERSONA IS YOUR BRAND, including the power of surrounding yourself with reminders of your brand; the role of genre conventions in branding; the importance of repelling the right readers; how to find out what your reader's "butter" is; positioning a rebranding effort and whether it requires a new pen name; whether rebranding cover design is the first or last option (and an inexpensive option to pursue); the importance of tweaking the dials delicately; the fact that authenticity doesn't require over-sharing; and how (like it or not) every public-facing action, including the community you build, is part of your brand.

Links, summary, and transcript at https://bit.ly/TIAP214

Jami Albright is a born-and-raised Texas girl and is the Amazon top 100 author of the sexy, swoony, and pee-your-pants funny Brides on the Run and the Small-Town Royalty series. She is also the co-host, along with Sara Rosett, of the WISH I'D KNOWN THEN podcast.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She is a member of the Alliance of Independent Authors.