Join January Jump Start here: https://thesalonmentors.com/events-2026

In this episode of Salon Conversation, Lisa kicks off Chapter 1 from her third book, Your Salon Retail, with a message every salon, spa, and clinic owner needs to hear:

Retail is not a dirty word.

• Retail isn’t “selling.”
• It’s problem-solving.
• It’s loyalty, and it’s one of the fastest ways to build confidence, connection, and profit — when it’s done properly.

In this episode, Lisa shares:

• Why separating “service” and “retail” is costing salons thousands
• How confidence (not scripts) drives retail success
• The real reason team members avoid retail conversations
• Why loyalty and retail always rise together
• How retail creates choice, freedom, and stability for owners

Lisa also shares personal stories from the salon floor — the mistakes, the lessons, and the exact mindset shift that turned retail into a genuine strength.

Important for Salon, Spa & Clinic Owners

Lisa strongly recommends that your team members subscribe to this podcast.

Many salon owners have used these weekly episodes like a team book club — listening together, discussing the ideas in meetings, and watching retail sales grow naturally as confidence improves.

If your team understands why retail matters, the numbers take care of themselves.

January Jump Start

If you’re ready to build a salon that doesn’t rely on you doing all the heavy lifting, Lisa invites you to January Jump Start.

In this live planning session, you’ll learn how to:

• ATTRACT A-grade clients and team members
• DELIVER a full and remarkable service consistently
• CONVERT your team into a machine that supports you

🔗 Join January Jump Start here: 👉 https://thesalonmentors.com/events-2026