EP 158 - Your Shopify Data Might Be Lying To You

What if your Shopify reports are lying to you?

In this episode of The Business of Apparel Podcast, Rachel explains one of the most overlooked problems in e-commerce: bad data structure. If your product naming, SKUs, and systems aren't standardized, your reports can mislead you, causing poor product decisions, wasted marketing dollars, and stalled growth.

Rachel breaks down how inaccurate reporting happens, why clean Shopify data is critical for scaling, and how to identify the products actually driving unit sales, revenue, and profit inside your apparel brand.

If you want to grow your brand strategically instead of guessing your way forward, this episode will change how you look at your backend systems forever.

Sign up for the Secrets Behind Billion Dollar Apparel Brands Masterclass here: https://www.thebusinessofapparel.com/secrets

Join The Board here: https://www.thebusinessofapparel.com

Key Moments:

00:00 Data That Lies

00:31 Shopify Workshop Recap

01:38 Standardize Your Product Data

02:37 Reading Reports That Matter

04:09 Find Winners And MVPs (Minimum Viable Products)

05:01 Join The Board!

06:21 Scale Winners With UGC (User Generated Content)

07:29 Build Collections And Cut Duds

08:55 Why Clean Data Is Nonnegotiable

11:11 Get The Masterclass And Next Events

Watch episodes of The Business of Apparel Podcast:

Wholesale 101: https://youtu.be/lpezH1YwCyE

Use AI in Your Apparel Brand: https://youtu.be/Dn9tjPNmfaw

Grow A 7-Figure Apparel Business: https://youtu.be/rpQYDyo5Rao

We can't wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

ABOUT RACHEL:

Rachel Erickson—Fractional COO, Apparel Industry Consultant, and founder of Unmarked Street and The Business of Apparel. With 20+ years in technical design and product development leadership, I've sat at the executive table of a $25M apparel line and helped scale it to $60M in one year.

After decades working inside major fashion companies, I learned the truth behind billion-dollar brands, and it's not about chasing trends or pumping out endless products. It's about building clean processes, tightly edited assortments, and obsessively focused customer targeting.

I help founders and CEOs of performance apparel brands:

✅ Build lean, profitable product lines

✅ Streamline operations for growth

✅ Replace overwhelm with executive clarity

✅ Create garments that fit bodies in motion

Whether you're just hitting $1M in revenue or trying to break through the $10M ceiling, my team joins you as an embedded operations and product partner—running fittings, line plans, tech packs, and vendor communications so you can get back to leading.

To connect with Rachel, you can join her LinkedIn community here: LinkedIn.

To visit her website, go to: www.unmarkedstreet.com.