Your Sparkly Brand

Red flag alert! In this episode, we’re sharing some common red flags entrepreneurs should watch out for. We hope you can learn from our mistakes and avoid some of these pitfalls.

TIME-STAMPED SHOW NOTES

1:00 Lauren’s sparkly moment of the week.

1:50 Meg’s sparkly moment of the week.

2:40 Why you need to pay attention to red flags in your business. 

3:40 #1 Do a vibe check.

5:10 #2 Avoid hiring people who seem too busy to work with you.

6:00 #3 Always sign a contract.

7:15 #4 Beware of people asking for huge discounts.

9:25 #5 Find suppliers you can trust.

10:00 #6 Don’t work with people who ghost you.

11:30 #7 Make sure your communication styles match.

13:05 How to identify your own red flags.

15:05 Learn from your mistakes to avoid future red flags.

LINKS WE MENTIONED

Write Your Way To Freedom Copywriting Course

The Client Magnet Formula Group Coaching Application

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

If you’ve wondered how your monthly cycle can impact your business, this episode is a must-listen.

We’re excited to have Renae Fieck on Your Sparkly Brand to talk all about cycle syncing for entrepreneurs.

You’ll discover how to increase your productivity, energy, creativity, and even revenue — all through the method of cycle syncing.

Renae is a mom of 3 and an occupational therapist. She helps women optimize their time and energy by unlocking the power of their cycles so that they can be thriving high achievers. Through her method, she helps women balance the demands of life, make a bigger impact, and get bigger results without adding more stress or needing more time. She’s the host of the Cycle Advantage Podcast. 

How to connect with Renae...

Website:​​ renaefieck.com

Podcast: The Cycle Advantage

Social: Instagram Facebook

TIME-STAMPED SHOW NOTES

00:35 Meet Renae Fieck! 

1:20 Lauren’s sparkly moment of the week.

2:00 Meg’s sparkly moment of the week.

2:20 Renae’s sparkly moment of the week.

3:25 Renae’s entrepreneurial journey…

5:10 What is cycle syncing?

6:55 How your cycle impacts your business.

8:15 The four phases of your cycle.

10:45 How to schedule work around your cycle.

12:15 Mistakes entrepreneurs make when it comes to cycle syncing.

14:15 Cycle syncing when you have an irregular cycle or none at all.

17:10 Tools for cycle syncing for entrepreneurs. Click here to grab Renae’s cycle tracking tool.

22:00 Riding the waves of entrepreneurship and your cycle.

23:00 Additional resources to learn more about cycle syncing.

Renae’s Podcast — The Cycle Advantage

Do Less by Kate Northrup

24:20 Advice for young female entrepreneurs. 

25:45 Follow Renae on Instagram & Facebook for all things cycle syncing.

LINKS WE MENTIONED

Renae’s cycle tracking tool: http://renaefieck.com/cyclesyncbiz

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

How do you create value-driven content? In this episode we’re giving you 6 of our best tips for providing value to your audience — so they’ll know, like, and trust you — which is what ultimately leads to sales.  

And if you like easter eggs — see how many of these tips you can spot us using in this very episode!

TIME-STAMPED SHOW NOTES

0:55 Meg’s sparkly moment of the week.

1:55 Lauren’s sparkly moment of the week.

2:50 What you need to know about value-driven content…

4:10 Why you need to share valuable content…

5:20 Know your audience.

6:55 Create content for the different types of learners.

8:45 Structure your content in a compelling way.

10:05 Keep it simple! Avoid overwhelming your audience.

10:45 Don’t sell in every post, provide value and encourage engagement.

11:30 Have a POV and stick to it! 

LINKS WE MENTIONED

Freebie: 150 Social Media Content Ideas

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow and we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Are you making either of these expensive mistakes with your marketing? 

If you follow Megan on Instagram or TikTok (and if you don’t you totally should!) you’ve probably seen her talking about the two biggest mistakes she sees entrepreneurs making that are hurting their sales.

So in this episode, we’re taking a deeper look at what those mistakes are and giving you some tips for how to avoid them.

TIME-STAMPED SHOW NOTES

0:35 Meg’s sparkly moment of the week.

1:20 Lauren’s sparkly moment of the week.

2:15 Mistake #1: Your website isn’t optimized for sales or lead generation.

4:15 FREE 5-day website optimization challenge: The Stellar Site Sprint

5:00 Mistake #2: You don’t have a scalable marketing strategy to drive traffic to your website.

6:40 Why entrepreneurs should invest time in building their presence on TikTok.

9:25 How creative service-based entrepreneurs can show up on TikTok.

11:15 Community building on TikTok.

12:20 How to do all this: The Client Magnet Formula

LINKS WE MENTIONED

The Stellar Site Sprint

The Client Magnet Formula Group Coaching Application

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

So, what is a sales funnel? You know you need one, but you’re not exactly sure what it is or how to build one. Don’t worry, we got you!

We’re breaking down how sales funnels work, going through it step by step, and sharing examples for different types of businesses. By the end of this episode, you’ll be a Sparkly sales funnel know-it-all!

TIME-STAMPED SHOW NOTES

0:45 Meg’s sparkly moment of the week.

1:15 Lauren’s sparkly moment of the week 

3:40 What is a sales funnel?

5:00 The first step: Awareness — the customer realizes they have a problem.

6:20 Step two: Interest — the customer is looking for solutions to their problem.

7:00 Step three: Consideration — the customer is deciding if your products or services can solve their problem.

8:50 Step four: Purchase — this is where the sale happens!

9:25 Step five: Post-purchase — keep customers happy and build brand loyalty.

10:50 An example of a social media sales funnel.

12:05 How SEO and Google can function at the top of your sales funnel. 

LINKS WE MENTIONED

Fleetmac Wood Soundcloud

Sales Funnel Visual

Discover Your Dream Customer Workbook

Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow and we can make the world a little more Sparkly!

LET’S CONNECT

Follow us on social media @yoursparklybrand

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

We’re excited to have Sasha Canady on this episode of Your Sparkly Brand! 

Sasha shares how she went from working at a marketing agency to starting her own business. Whether you’re running a service or product-based business, her tips will help you connect with your customers so you can serve them better and ultimately make more sales. 

Sasha Canady is your human-first, marketing obsessed biz coach. She helps changemakers transform their small businesses into life-changing brands with marketing made HUMAN.

How to connect with Sasha...

Website: servantmarketingco.com/bizcoachsashalinks

Social: TikTok Instagram Pinterest

TIME-STAMPED SHOW NOTES

00:35 Meet Business Coach Sasha Canady! 

1:05 Our Sparkly Moments of the Week.

3:15 Sasha shares her story…

8:50 How entrepreneurs can become changemakers and why it’s important.

13:50 Tips for how to humanize your marketing

17:00 Sasha’s Content Strategy & Planning Tool.

18:55 Other tools and hacks we love.

22:40 Sasha’s big A-HA moment.

25:25 Thought leaders and brands that are killing it in their marketing. 

26:45 Advice to entrepreneurs just starting out…

28:10 Looking forward in business.

29:00 Follow Sasha on TikTok, Instagram, & Pinterest for more business-building and marketing tips!

LINKS WE MENTIONED

Sasha’s Content Strategy & Planning Tool — https://www.servantmarketingco.com/content-calendar — Sasha’s offering this tool to our podcast listeners for only $19 — save over 50% off the regular price!

Flodesk - https://flodesk.com/c/MEGANGERSCH Give your friends 50% off their Flodesk subscription, and get $19 when they join!

Descript — https://www.descript.com/?lmref=jIPm8A. Simple audio and video editing tool.

Centered — https://www.centered.app/ Productivity and focus tool. 

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Trolls, unhappy customers, and unsupportive family members - OH MY! Dealing with negative people is challenging enough. But handling haters while running a business has its own set of rules…

In this episode we’re sharing our tips for dealing with the different types of negative people you encounter as an entrepreneur. See ya, haters!

FYI, we’ll be taking a few weeks off for the holidays. Your Sparkly Brand will be back with a fresh new episode on Tuesday, January 11th, 2022.

TIME-STAMPED SHOW NOTES

0:50 Meg’s sparkly moment of the week.

1:35 Lauren’s sparkly moment of the week.

2:15 How to deal with haters and negative people…

3:00 The 3 types of haters you’ll encounter in business.

4:30 Getting trolled is a sign you’re putting yourself out there and experiencing growth.

6:15 Trolls are boosting your engagement.

7:20 How to handle unhappy customers and clients.

9:10 What to do when your friends and family aren’t supporting you and your business. 

11:20 Get some business besties. 

12:35 Two visualization techniques for dealing with negative people. 

14:25 Try to understand their point of view.

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Does selling make you feel icky? Are you afraid of looking desperate or greedy when talking with your customers and clients? You’re not alone. This is something so many entrepreneurs struggle with. The good news? There’s an easy way to overcome it... 

On today’s episode of the podcast, we’re taking a deep dive into why selling makes us feel gross, how we can change our sales mindset, and the four different types of sales personalities. After you listen to this episode, you’ll be able to sell without feeling sleazy.

TIME-STAMPED SHOW NOTES

0:50 Lauren’s sparkly moment of the week.

2:15 Meg’s sparkly moment of the week. 

3:30 How to sell without feeling sleazy.

4:10 Where our negative feelings around sales come from.

5:10 The fear of looking desperate to potential clients and customers…

5:50 Rejection sucks, but it’s part of running a business.

6:55 Remember that your products and services HELP people.

7:45 Talk about features and benefits and/or share before and after stories, instead of trying to force a sale. 

8:55 Copying someone else’s sales style will always feel sleazy.

9:45 The four different types of sales personalities.

11:50 How to connect with your best sales self so you can sell without feeling sleazy.

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

We’re excited to have Wave Wyld on Your Sparkly Brand! In this episode, she’s sharing her top tips for entrepreneurs on TikTok. Spoiler alert… your business needs to be on TikTok. Listen to this episode to discover why it’s not just for teens and how you can start generating sales — fast.

Wave Wyld is a TikTok Marketing Expert and Coach. She has helped over 300 people grow their TikTok accounts through consulting and courses with her community over virality approach. She specializes in helping business owners use the app as a social media marketing tool to generate more leads and sales. Also known as the Queen of Trend Alerts, Wave specializes in helping brands understand TikTok culture and trends and has worked with Fortune 500 Companies.

Wave has built an audience of 270,000+ followers across her social media platforms. She regularly appears on national TV and speaks on top-rated podcasts and social media summits. 

How to find Wave...

Website: wavewyld.com

Social: TikTok Instagram Facebook Group

TIME-STAMPED SHOW NOTES

00:45 Meet the Queen of Trend Alerts, Wave Wyld!

1:40 Our Sparkly moments of the week.

3:45 Wave shares her journey from photographer to TikTok Coach.

6:00 Why your business needs to be on TikTok

8:00 How to manage your time on the app

9:05 The community over virality approach to TikTok

12:50 Tips for getting started on TikTok

14:15 “The For You Page is like marketing on steroids.”

15:45 How to stop caring what other people think about you.

18:20 Brands doing interesting things on TikTok.

19:10 Time-saving tips and tools for TikTok. 

21:45 Advice for entrepreneurs just starting out.

24:30 Follow Wave on TikTok and Instagram for more marketing tips!

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram

Ever feel like you don’t deserve the success you have in your business? Or that you just got “lucky”? That’s called Imposter Syndrome, baby!

Almost all entrepreneurs struggle with it.  But we don’t realize it because we don’t talk about it… until now! In this episode, we’re shining a light on this mindset challenge that can hold you back. Listen to hear tips on how to overcome imposter syndrome so you can grow!

TIME-STAMPED SHOW NOTES

1:05 Meg’s secretive Sparkly moment of the week.

1:40 Lauren’s Sparkly moment of the week.

2:55 Imposter Syndrome vs. Self Doubt

4:50 Imposter Syndrome makes you feel like a fraud…

5:30 This is way more common than you think..

7:50 Good news! If you feel Imposter Syndrome it’s a sign you’re growing.

8:50 How it shows up in your business…

11:20 Tips and tricks for dealing with and overcoming Imposter Syndrome

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.

LET’S CONNECT

Follow us on social media @yoursparklybrand

Are you a female entrepreneur slaying the marketing and branding game? If so, we’d love to have you on the show! Reach out to us at [email protected] to get in touch. 

Find Lauren at laurentassiagency.com or on Instagram

Connect with Megan at megangersch.com, on TikTok, and Instagram