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Your Sparkly Brand episodes
- Brand Archetypes Explained Part 1
This week, we’re discussing a tool that can help you differentiate your brand, give your brand a depth of personality and help you connect with your audience so that they begin to feel some emotions for you. The tool, brand archetypes, will not only help your brand build connections with your customers, but will also make your brand stand out from competitors.
Key points in this episode…
- Meg gets approached by a well-known marketplace for a business deal.
- Lauren resolves a copyright allegation levied against her by an attorney.
- Brand archetype is the heart of branding.
- Brand archetypes are a tool that can help differentiate a brand and make it relatable to consumers.
- Lauren’s favorite part of branding.
- You have to figure out what type of personality you want your brand to harness.
- Emotion is the key to branding.
- Brand uses archetypes to build connections.
- In very competitive industries, branding and your brand positioning set you apart.
- Who brand archetypes are.
- There are four categories of archetypes and 12 total numbers.
- Archetypes that provide connection.
- Qualities of ‘the Everyman’ archetype.
- Brands, characters and industries that embody ‘the Everyman’.
- Qualities of ‘the Jester’ archetype.
- Brands, characters and industries that embody ‘the Jester’.
- Qualities of ‘the Lover’ archetype.
- Brands, characters and industries that embody ‘the Lover’.
- Archetypes that provide structure.
- Qualities of ‘the Creator’ archetype.
- Brands, characters and industries that embody ‘the Creator’.
- Qualities of ‘the Ruler’ archetype.
- Brands, characters and industries that embody ‘the Ruler’.
- Qualities of ‘the Caregiver’ archetype.
- Brands, characters and industries that embody ‘the Caregiver’.
- Meg’s brand archetype.
- Lauren’s brand archetype.
- Speak Your Mind Question.
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
11 min - How To Write Product Descriptions That Sell
Stunning product photos are great, but guess what, they still need to be supported by great product descriptions in order to sell.
Lauren, the copywriting queen, breaks down the process of writing product descriptions that sell by using relatable case studies. She explains the dos as well as the don’ts of great product descriptions.
Key points in this episode…
- Lauren feels excited about having a business process that works.
- Meg experiments with longer form content on TikTok, and it has been fun, interesting and has also generated an awesome result.
- Why product descriptions are important.
- Photos are great, but the selling happens in the product description.
- Formula for writing product descriptions.
- Know your audience.
- Have a brand voice.
- Your brand’s personality is how you communicate with your customers.
- Make a connection.
- Free workshop on how to write product descriptions that sell: https://go.laurentassiagency.com/product-stories
- Don’t just sell the product, sell emotions too.
- Integrating SEO components into product descriptions.
- Paint a picture.
- Give style/use tips.
- Show the worth and versatility of your products.
- Things you should never do when it comes to product description.
- Do not copy and paste from the manufacturer’s website whatever product description they have.
- Save the boring stuff for the bullet.
- Brand voice guide and product description.
- Ideal lengths for product descriptions.
- Brands that are killing it when it comes to product description.
- Speak Your Mind poll.
LINKS WE MENTIONED
Lauren’s FREE workshop - Double Your Sales With Product Stories: https://go.laurentassiagency.com/product-stories
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
16 min - Canva Dos & Don'ts
Listen up business owners! The whole point of branding is to stand out from your competition…
In this episode, we talk about the mistakes a lot of businesses make when it comes to Canva. We also discuss how Canva can effectively create great branding for your business with designs that resonate with your target audience and generate amazing results.
Key points in this episode…
- Meg gets a client absolutely thrilled with a branding project she’s handling for the client.
- Lauren invests in a new computer.
- Canva is a powerful tool that gives business owners the ability to DIY a lot of their marketing assets.
- It has a lot of built-in elements that businesses can leverage, whether they are using a free account or a pro account.
- A lot of businesses make mistakes when it comes to Canva.
- Canva don’ts.
- Stay away from the stock templates in Canva, and create your own brand templates instead.
- Don’t use Canva for your logo design.
- Don’t use Canva for your email signatures.
- Contrary to what many Tiktokers teach, don’t use Canva for your email blast.
- Don’t use Canva to design your full email newsletter.
- Don't use Canva for your data-driven design.
- What to do when you already have a logo designed in Canva and you want to improve upon it.
- The extent to which you should make changes to stock templates when using them.
- Stock imagery on Canva versus stock imagery on other graphic design platforms.
- Canva best practices
- Use Canva to batch-create your social media content.
- Use Canva to create your own color palette to use across graphics.
- If you’re working with a professional designer on your logo, ask that all of your logo files be exported in SVG format.
- Use Canva for brand presentations, booklets and social media graphics
- Use Canva to set up your brand guidelines.
- The DIY brand kit is helpful to business owners who want to create their own Canva designs that will resonate with their target audience and generate more sales.
- What textures are.
- Speak Your Mind Poll.
LINKS WE MENTIONED
DIY Brand Kit: https://stan.store/megangersch/diybrandkit
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
19 min - How To Build A Kick Ass Brand
Listen up brand owners! We’ve got all of the tools and the tips to turn basic or boring branding into a kick-ass, bold and highly magnetizing branding that propels the people you want towards you and repels people who are not for you.
In this episode, we will be sharing with you all the tools and tips you need to stand your brand out from other brands out there and make a great, lasting impression on customers and clients.
Key points in this episode…
- Lauren finally had some breathing room after a series of non-stop activities.
- Megan handed off a huge branding project to a client and got amazing feedback.
- Kick-ass branding is drawing the people you want towards you and pushing away people that are not for you.
- Turning the basics into kick ass branding.
- Branding is the first impression you get to make with clients or customers.
- Brand identity is the visual element that sets your brand apart from others.
- Boring branding.
- The important thing about branding is knowing your target customer first.
- Your brand includes your brand’s personality (mission, vision, voice and story).
- Build a connection with your customers and turn them into advocates for your business.
- Lauren’s experience writing bold copy for a client.
- Visual representation is an important part of branding.
- Find a catchy tagline or slogan that makes a lasting impression.
- Remove your ego while doing your branding.
- Tools for DIY branding.
- Tips for making a great brand.
- Brand guides should include extensive notes on brand voice.
- Lauren’s favorite kick-ass brands.
- Meg’s favorite kick-ass brands.
LINKS WE MENTIONED
DIY Brand Kit: https://stan.store/megangersch/diybrandkit
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
21 min - Essential Marketing & Branding Advice For Artists w/Princess Etch
We welcome Jane Labowitch aka Princess Etch on this episode of Your Sparkly Brand! Jane shares her experience working as a freelance Etch A Sketch artist and the journey that got her to where she is currently. She shares how she was able to pay off a $13,484.58 student loan within a month of going live on TikTok and making art. She also shares her experience working with our co-host, Megan, on her rebranding and website creation process and the amazing growth which her business has experienced and still experiencing as a result.
Jane is a full-time Etch A Sketch artist based in Maryland. She started playing with an Etch A Sketch when she was 4 and has never stopped! It’s been her full-time career since 2016.
How to connect with Jane…
Website: princessetch.com
TikTok: https://www.tiktok.com/@princessetch
YouTube: https://www.youtube.com/c/Princessetch
IG: https://www.instagram.com/princessetch/
Key points in this episode…
- Meet Jane Labowitch aka Princess Etch.
- Meg’s sparkly moment of the week.
- Lauren’s sparkly moment.
- Jane’s sparkly moment.
- Introducing a new segment: Speak your mind
- Jane’s business building journey.
- Competitors in the Etch A Sketch niche and what differentiates Princess Etch from them.
- Importance of branding to Jane’s business.
- Origin of the name, “Princess Etch”.
- Jane’s pivot from working with a particular type of audience to working with a different, more corporate audience.
- How TikTok has helped Jane grow her business and how it helped her pay off her student loan totalling $13,484.58 in just 30 days.
- Tips for people who wish to try TikTok live streams.
- How livestreaming became a significant part of Jane’s income within a few months of working with Megan on her rebranding.
- How Jane takes breaks off TikTok live streaming to ensure she puts on a better show when she returns.
- How Jane strikes a balance between being an artist and having a business.
- Jane’s advice to her younger business self.
- Jane’s advice to people going into freelancing.
- Megan’s advice to her younger self.
- Lauren’s advice to her younger self.
- Jane’s upcoming projects.
- Where to find Jane online…
Website: princessetch.com
TikTok: https://www.tiktok.com/@princessetch
YouTube: https://www.youtube.com/c/Princessetch
IG: https://www.instagram.com/princessetch/
Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.
LET’S CONNECT
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
34 min - 8 Secrets to Unlocking Rave Reviews & Terrific Testimonials
Hey brand owners! Did you know that having amazing client testimonials creates credibility for your brand and increases your brand engagement?
Here’s why on today’s episode of Your Sparkly Brand, we will be unveiling secrets to unlocking rave reviews and terrific testimonials that drive engagement and do all the selling for you just by asking your customers the right questions and guiding their reviews.
Key points in this episode…
- Lauren attends a Mastermind event for copywriters.
- Meg gets a nice review from one of her TikTok coaching clients.
- Make asking for reviews and testimonials a part of your process and automate that process using software such as Dubsado.
- As a service provider, ensure to follow up one or two months later on customer analytics that are impressive to your future clients.
- Include numbers from the results you get from helping clients in your reviews.
- Send out surveys asking specific questions.
- Schedule a follow-up call with your clients to get feedback from them - video reviews are your best option if that’s a possibility.
- Repurpose clients’ reviews into texts or graphics to highlight the reviews.
- Incentivize your customers to leave reviews in order to make them feel valued.
- Do not over-edit reviews in the course of repurposing them.
- Keep an eye out for pieces of praise and feedback coming in from clients through email or any other communication channel.
- Use reviews from social media comments to make contents.
- Write a testimonial and have your client sign off on it.
- Send clients examples of reviews to point them in the right direction.
- Questions you can ask your customers/clients when you are collecting testimonials.
- Case studies.
- Where you should display your reviews.
- Your task for today.
LINKS WE MENTIONED
Dubsado CRM System: dubsado.com/?c=tassi
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
17 min - Making the Music Industry More Inclusive w/Sandra Burciaga Olinger
On this episode of Your Sparkly Brand, we welcome Sandra Burciaga Olinger to the show! She’s the founder of Grimy Goods, an independent media platform made for music discovery. She shares the story of starting Grimy Goods and the impact her background in SEO and digital marketing had on the business. We discuss the challenges putting women first has created for the business. We also talk about the existing inequality in the music industry and how Grimy Goods has challenged that status quo. Sandra also shares about her mental and physical struggles and advises people facing similar situations on how they can overcome similar challenges.
Sandra Burciaga Olinger is the founder of Grimy Goods – an independent media platform made for music discovery, where she and her team create inclusive journalism featuring up-and-coming music artists, as well as keeping readers informed on concerts and music festival announcements. Olinger has over 17 years of music industry experience, as well as a digital marketing background, and has been writing for over 15 years for a variety of media outlets including Parents magazine. Olinger and her husband live in Los Angeles raising one awesome child. Together they love exploring the great outdoors, all things L.A. and of course, concerts.
How to connect with Sandra…
Website: https://www.grimygoods.com
IG (business): https://instagram.com/grimygoods
IG (personal): https://instagram.com/grimysandra
Twitter (business): https://twitter.com/grimygoods
Twitter (personal): https://twitter.com/sandraolinger
Facebook (business): https://www.facebook.com/GrimyGoods
Spotify: https://open.spotify.com/user/grimygoods
YouTube: https://www.youtube.com/user/grimygoods
Key points in this episode…
- Meet Sandra Burciaga Olinger
- Meg’s sparkly moment of the week
- Lauren’s sparkly moment
- Sandra’s sparkly moment
- Sandra’s business building journey
- Sandra’s background in SEO and digital marketing and how it helped the business grow
- Important things to pay attention to if you’re just getting started with SEO
- Challenges faced by Grimy Goods for putting women first.
- Inclusive journalism: How Grimy Goods challenged the gender and racial inequality in the music industry.
- Overcoming mental and physical struggles.
- Advice to busy professionals and entrepreneurs on living a balanced life.
- Joining TikTok.
- Turning point for Grimy Goods (the Ah-ha! moment).
- Sandra’s piece of advice to her younger self.
- Sandra’s upcoming projects.
- Where to find Sandra online.
Grimy Goods Website: https://www.grimygoods.com
Grimy Goods IG: https://instagram.com/grimygoods
Sandra’s IG: https://instagram.com/grimysandra
Grimy Goods Twitter: https://twitter.com/grimygoods
Sandra’s Twitter: https://twitter.com/sandraolinger
Grimy Goods Facebook: https://www.facebook.com/GrimyGoods
Grimy Goods Spotify: https://open.spotify.com/user/grimygoods
Grimy Goods YouTube: https://www.youtube.com/user/grimygoods
Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.
LET’S CONNECT
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
32 min - It’s A Vibe! Uplevel Your Biz with CEO Days
Listen up CEOs! We’ve got the secret to hitting all your goals…
In this episode we’re covering two different ways to tap into your inner multi-millionaire CEO. Go all out on luxury vibes and plan a high-end CEO day once a quarter. Or incorporate weekly CEO days to make time for high-level tasks that always seem to slip through the cracks.
Key points in this episode...
- Meg gets recognized from TikTok
- Lauren creates a copywriting service package for Brand Storytelling
- CEO days are dedicated to the big picture, needle-moving activities that move your business forward
- Put it in your calendar and make it a non-negotiable
- Change up your location and lean into the feeling of being wealthy CEO
- No daily tasks, only CEO-level activities
- Set goals and the big picture vision for your biz
- Ask yourself deep questions and journaling
- Treat yourself!
- Weekly CEO days are also important
- Look at your numbers
- Review your marketing strategy
- Examine social media & email list numbers
- Plan schedule and prioritize what goes on the calendar
- $10, $100, $1,000, & $10,000 an hour tasks
- Hold a team meeting
- Monday is a good day for CEO days
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
16 min - Q & A [Reviving Social Accounts, Trustworthy Websites, Product Descriptions]
Join us for another Sparkly Q & A episode! Today we’re answering questions like how to restart inactive social media accounts, how to respond to leads, what to do if your domain expires, & how to write product descriptions that sell.
If you have a question for us, send us a DM on social or an email to [email protected].
TIME-STAMPED SHOW NOTES
0:30 Meg’s sparkly moment of the week.
1:05 Lauren’s sparkly moment of the week.
2:15 Any tips for restarting inactive social media? I’m trying to gain traction on Instagram, Tiktok, and my website before marketing a digital product/service.
4:00 I have a website design business. I have run FB lead ads for people interested in website design including set-up, domain, and hosting. After doing digital advertising I get leads, however, many do not respond to calls or texts. How do you respond to leads?
6:50 How do I get an SSL on my website?
8:15 What do I do if my domain has expired and I want it back?
9:35 What is the top thing that you need to add to your website to assure customers that you’re a legit business?
12:05 How do I write product descriptions that sell? Check out Lauren’s free mini-course: Double Your Sales With Product Stories
Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Have a question you’d like us to answer during a Q & A episode? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
15 min - Are You Oversharing Personal Content in Your Biz?
How much of your personal life should you share in your business?
We’re answering this question and more in episode 39 of Your Sparkly Brand! There’s a delicate balance of how much personal content you should share when marketing your business. Give a listen to this episode as we cover the 80/20 rule, social media faux pas, and how to use the power of personal stories to generate sales.
TIME-STAMPED SHOW NOTES
0:45 Lauren’s sparkly moment of the week. Discover more about Unapologetically Enough here: https://unapologeticallyenough.com/
1:50 Meg’s sparkly moment.
3:30 Deciding how much personal content you are going to share when it comes to your business.
4:40 Keep in mind what industry you’re in and what is appropriate for your customers. 80/20 rule.
5:30 Questions to ask yourself before sharing personal content on social media.
7:05 Personal content on TikTok vs Instagram.
8:00 Content creators that do a great job of balancing personal and business content. Mikayla Noguiera TikTok
8:50 Do a content check if you’re not seeing the results you want on social media.
12:05 Should you include personal content on your website?
13:15 How to share personal stories in your marketing emails that generate sales.
LINKS WE MENTIONED
Get a copy of Unapologetically Enough here: https://unapologeticallyenough.com/
Listen to Your Sparkly Brand episode #33 with Carrie Severson on Spotify: https://open.spotify.com/episode/0xvBXOsXFhUF83mVeQEjUG?si=49625ea4ef4d4c6a
Listen to Your Sparkly Brand episode #33 with Carrie Severson on Apple: https://podcasts.apple.com/us/podcast/reshaping-success-becoming-unapologetically-enough/id1586898814?i=1000563517169
Did you enjoy this episode? If so, it would mean so much to us if you left a review. Reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
16 min
About Your Sparkly Brand
From the publisher's feed
Your Sparkly Brand is a marketing and branding podcast designed to inspire and empower entrepreneurs. This podcast is all about delivering no-fluff, high-value content that helps you grow your…
business. It doesn’t matter if you have no budget and are still DIY-ing everything on your own, we’re giving you the tips, tools, and strategies you need to build a Sparkly Brand and ultimately get more sales.