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Your Sparkly Brand
Your Sparkly Brand episodes
- Going Off Grid: Growing a Coaching Business Without Social Media w/Kathleen Oh
Ever wondered if it was possible to grow your coaching business outside of social media? On this episode of Your Sparkly Brand, our guest, Kathleen Oh, shares the story of how she was able to grow her coaching business while off the grid. She shares strategies and tips that are helpful to building a business outside of social media.
Kathleen Oh is a coach, writer, and safe drug use advocate and educator specializing in psychedelic integration. She offers coaching services focusing on the continued care and well-being of clients from high-stress, high-performance careers as the center of their work. Despite the challenge of unpopular conversations writing and truth-telling just won't let go. Speaking up about the brutal truth and psychedelic use ultimately got her micro-influencer account on Instagram banned. Kathleen stretches healing into deceptively simple places with unapologetic words, now sharing openly and honestly on Substack.
How to connect with Kathleen…
Website: www.coachkathleenoh.com
Deets: https://ohmyheart.substack.com
Instagram: https://www.instagram.com/therealcoachoh/
Tiktok: https://www.tiktok.com/@coachkathleenoh
Key points in this episode…
- Meet Kathleen Oh!
- Meg’s sparkly moment of the week.
- Lauren’s sparkly moment.
- Kathleen’s sparkly moment.
- Kathleen’s business building journey.
- How Kathleen identified her target audience.
- Challenges Kathleen faced when she started speaking up about psychedelic use.
- Taking a leap from breathwork to psychedelic.
- Decision to quit Instagram.
- Experience with Substack and the performance compared to some other social platforms.
- Tips for building a business outside of social media.
- Kathleen’s golden nugget to her younger self.
- Kathleen’s upcoming projects.
- Where to find Kathleen online…
- Website: www.coachkathleenoh.com
- Deets: https://ohmyheart.substack.com
- Instagram: https://www.instagram.com/therealcoachoh/
- Tiktok: https://www.tiktok.com/@coachkathleenoh
Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.
LET’S CONNECT
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
40 min - 9 Simple Steps To Create Your Signature Offer
Hey biz owners! On today’s episode of Your Sparkly Brand, we’re talking all about signature offers. You’ll discover what a signature offer is and get a step-by-step process for creating a signature offer targeted at delivering amazing results to your clients. We’re also explaining the things you need to know about setting prices for your offers and showing up consistently.
Key points in this episode…
- Meg has a return client for a branding project.
- Lauren challenges herself this week to show up for all the coaching courses and programs she’s currently enrolled in.
- Signature offer is your unique method, process, or way of working with clients to deliver amazing results.
- It works for service based businesses.
- Why you need a signature offer.
- Steps to creating a signature offer.
- Determine your unique selling point (USP).
- Know your customer.
- Know your process.
- Name your signature offer.
- Your signature offer includes the whole package that makes it irresistible.
- Remove the risks for the buyer.
- Money-back guarantee might be considered.
- Include revisions.
- Determine your pricing.
- Put out your offer.
- Don’t give up.
LINK WE MENTIONED
The Psychology of Pricing Your Products & Services (Episode 33 of Your Sparkly Brand): https://spotifyanchor-web.app.link/e/nXyak3lEexb
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
10 min - Q & A Starting Your Business [Getting Paid, Taxes, Health Insurance]
Coming in hot with another Q & A episode! We’re answering questions about what might be holding you back from starting or growing your business. We’ll cover topics like health insurance, taxes, forms of business organization, finding a mentor, how to accept payment, starting your business on Etsy, tools and systems you need to put in place when starting out. We’re even sharing our favorite books and podcasts to inspire you to start a business.
Key points in this episode…
- Meg launches a new website for her business.
- Lauren implements new tools and systems for her business.
- We’re back with another Q & A episode.
- Legal disclaimer.
- How we got our first clients/customers.
- Tips for juggling a full time job while building your business on the side.
- Our favorite books and podcasts for starting a business.
- How to handle the taxation part of running your business.
- How to deal with the “income rollercoaster” of having your own business.
- You don’t need to form an LLC right away.
- What you need to know about starting your business on Etsy.
- How to get health insurance and the advantages.
- The systems you need to put in place when you’re just starting up.
- What to include in your contract agreement.
- Best ways to accept payments from clients/customers.
- Tips for finding a mentor.
- One thing we wish we could go back to do differently if we were starting from scratch.
LINK WE MENTIONED
Setting Business Boundaries (Episode 6 of Your Sparkly Brand): https://anchor.fm/your-sparkly-brand/episodes/Setting-Business-Boundaries-e1kusfc
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
23 min - Unlocking The Website Design Process
Hey biz owners, are you looking to have a professional design your website but don’t know what the process involves or what a designer might expect of you?
In this episode of Your Sparkly Brand, we unlock the processes involved in the design of a new website by breaking them down into step-by-step actions needed to be taken by both you and the designer. We also discuss why you need a professional website for your business and how you can choose the perfect designer for your web design project.
Key points in this episode…
- Meg launches a website she’s been working on for a client for a couple of months.
- Lauren makes herself a Limited Liability Company (LLC).
- How the web design process works.
- Create a contract.
- Get the client to pay the invoice upfront.
- Create a shared Asana project and Google drive folder for the client.
- Send the client an email with onboarding instructions.
- Get the client to fill a brand questionnaire to get a background knowledge of where they’re at with their brand.
- Have a kick-off call with the client to better understand their needs.
- What to prepare for before jumping into web design.
- Put together a website outline for the client to review.
- Begin the web design process.
- Get into the actual web building once the website design is approved.
- Pre-launch checklist.
- Launch.
- Create a post-launch video for the brand.
- How SEO works during web design.
- Web design timeline.
- What makes a great experience for a web designer and a client.
- How to choose a designer for your web design.
- Meg’s advice to someone who’s on the fence about getting started with their website design.
Ready to go all in on a new website design? Book a call with Megan here: https://megangersch.com/contact
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
23 min - How to Plan a Profitable In-Person Event
Marsha Battee joins us for this episode of Your Sparkly Brand! She shares the story of how she creates visibility for visionary entrepreneurs by helping them plan successful and productive in-person events using the six-rights framework, a phrase which she adopted from her nursing profession. We also discuss how in-person events drive revenues for businesses and how a successful in-person event is planned.
Marsha Battee is an event planning strategist for visionary entrepreneurs who want to create awe-inspiring experiences for their clients. From ideation to day-of execution, Marsha is an expert in all aspects of event planning, whether it’s a small, intimate retreat or a high-end multi-day conference.
Most recently, she hosted the 1st Annual Black Nurses Week Conference, a 3-day event for which she secured a dozen speakers and $25K in sponsorships.
Prior to starting her own event-planning business, Marsha was an event manager at UCLA, where she produced programming at venues like The Beverly Hilton in Beverly Hills and the Four Seasons Resort in Santa Barbara.
Marsha is a graduate of Georgetown University and lives in Washington, DC. When she’s not planning events, she moonlights as a travel nurse and has served on the frontlines during the pandemic.
How to connect with Marsha…
Website: http://www.eventsecretsblueprint.com/
IG (business): https://www.instagram.com/eventsecretsblueprint/
IG (personal): https://www.instagram.com/marshabattee/
Facebook: https://www.facebook.com/eventsecretsblueprint
Key points in this episode…
- Meet Marsha Bartee!
- Meg’s sparkly moment of the week.
- Lauren’s sparkly moment.
- Marsha’s sparkly moments.
- Marsha’s business building journey.
- Who should explore in-person/live events.
- Other ways by which in-person events drive revenues for businesses.
- How events help you build relationships and build your branding.
- How to plan towards your in-person events to avoid flopping.
- The six rights framework to having a successful event.
- Marsha’s tips for entrepreneurs who want to boost their businesses through in-person events.
- Marsha’s favorite in-person-event ice breaker.
- Importance of branding to Marsha’s business.
- Marsha’s piece of business advice to her younger self.
- Marsha’s upcoming projects.
- Where to find Marsha online…
- Event Secrets Blueprint Website: http://www.eventsecretsblueprint.com/
- Event Secrets Blueprint IG: https://www.instagram.com/eventsecretsblueprint/
- Marsha’s IG: https://www.instagram.com/marshabattee/
- Event Secrets Blueprint Facebook: https://www.facebook.com/eventsecretsblueprint
Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.
LET’S CONNECT
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
28 min - TikTok Trends for 2023
Hey biz owners! On this episode of Your Sparkly Brand, we’re taking a deep dive into what’s working on TikTok right NOW. We’ll chat about best practices and how you can effectively utilize it to promote your brand. We also discuss TikTok trends to watch out for in 2023. It doesn’t matter if you’ve never been on TT or if you’re camera shy, this episode will arm you with the information you need to get started or show up more consistently in 2023.
Key points in this episode…
- Meg gets an invite to the Instagram bonus program and attends a TikTok & Shopify event.
- Lauren gets her Facebook ads restriction removed.
- TikTok best practices.
- Integrate stories into your everyday content.
- Tell your business transformation story and show the customer service side of your business.
- Use characters in your story.
- When it comes to structure, always figure out the beginning, middle and end of your content.
- Experimenting with the call-to-action near the beginning or middle of the video may be helpful.
- Show your face in the first frame of the video.
- Humanize your brand by showing your face and telling your story.
- Talk about why your brand is unique.
- Share your unique perspectives/hot takes.
- Sprinkle in personal content, especially through video.
- Remind your audience of what you do.
- If you’re afraid of showing your face, keep practicing till you feel comfortable.
- Integrate keywords into your videos, video descriptions, hashtags and covers.
- Do a mix of industry terms and layman's terms - think about what someone might be searching for.
- Stay away from trending hashtags.
- Show attention-grabbing stuff in your videos and not talk about them in the video.
- Collaborate with other content creators.
- Forms of content which Meg has been testing with.
- Longer video content between one and three minutes currently works for Meg.
- For longer videos, your hooks need to be on point and using two hooks is highly recommended.
- Your hooks can be at the beginning, and you can as well add another at the middle of your video.
- TikTok Now.
- TikTok Stories.
- Creating content in series can be helpful.
- TikTok trends for 2023.
- More shopping opportunities within the platform and within Lives.
- More ads.
- More Lives features and engagement features.
- Creators might start leaving TikTok Shorts for YouTube Shorts with Youtube’s aggressive payment structure.
- It’s not too late to get on TikTok.
- Learn how to create great content and target your videos appropriately.
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
27 min - How To Launch an Online Course
We’re back Sparkly Babies! In our first episode of 2023, we’re giving you the 4-1-1 on how to launch an online course, group coaching program or, digital product. We cover tips and strategies to find the right audience for your course and how to launch and market your program to keep earning from it.
Make sure to grab your Zen AF Checklist here and follow along to enjoy a low-stress and high-converting launch.
Key points in this episode…
- Meg takes a more active step towards improving her selling skills.
- Lauren uses a previous episode of YSB podcast as reference for what she’s working on for a client.
- How to launch and market a course.
- Do your research towards knowing your customer.
- Pay attention to your customers’ pain points.
- Create a sales funnel.
- Give values in the form of lead magnet.
- Add a call to action (CTA) to your lead magnet.
- Build an email marketing funnel to build customers’ trusts.
- Keep your email list warm by sharing things.
- Depending on where your customers are, integrate SMS marketing into your marketing strategy.
- When it comes to your sales page, the most important thing is the headline.
- Have a CTA at the end of your sales page.
- Other design elements to take into consideration while building a sales page.
- Ways to do a launch: evergreen launch and live launch.
- An evergreen is something that’s always available to buy.
- A live launch happens only occasionally and has the scarcity element.
- Consider offering a tripwire.
- Consider using upsells and downsells.
- Don’t give up after your first launch.
- Check out our free resource on launching a course/product: The Zen A.F. Launch Checklist - https://go.laurentassiagency.com/zen-af-checklist
LINKS WE MENTIONED
The Zen A.F. Launch Checklist - https://go.laurentassiagency.com/zen-af-checklist
Episode 43: 8 Secrets to Unlocking Rave Reviews & Terrific Testimonials: https://spotifyanchor-web.app.link/e/hGPcWXsPRvb
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
14 min - SMART Goal Setting for Your Biz in 2023
We all have aspirations for our business. As the new year is fast approaching, it’s time to put your pen to paper and turn your aspirations into SMART goals for the new year. In this episode, we share tips and strategies for creating SMART goals for your business. Are you currently struggling to figure out what business goals to set? That’s okay. This episode provides the clarity you need.
Key points in this episode…
- Our podcast stats are mind blowing.
- Introduction to our discussion.
- Goal setting is important to running a successful business.
- It helps you keep track of your business’s performance and keeps you and your team accountable.
- The beginning of a new year is a time to pause for reflection.
- SMART goal means a goal that is Specific, Measurable, Attainable, Relevant and Time-Bound.
- Have clearly defined objectives for your business.
- Make sure your result is trackable and celebrate your wins.
- “Attainable” makes the difference between goals and dreams, and helps you maintain momentum.
- Your goals should align with your values and objectives.
- Having time-bound goals helps you prioritize tasks, track progress and serves as motivation.
- How to put SMART goals in motion.
- Get specific with what you want to accomplish.
- Take a look at your resources and how to allocate them to achieve your goals.
- Avoid getting swept up in what other people are doing.
- Think about your business goal in terms of what can push your business forward within the next year.
- Don’t just focus on the big picture, think also about the little things you want to achieve.
- You can set goals for other areas of your business too.
- Visualize your goals.
- Create a roadmap for results and milestones.
- Commit to your goals and avoid second-guessing yourself.
- Regularly track your progress.
- Set deadlines.
- Celebrate milestones.
- Check out our previous episode on setting apart CEO days to check in on your progress: It’s A Vibe! Uplevel Your Biz with CEO Days
LINK WE MENTIONED
It’s A Vibe! Uplevel Your Biz with CEO Days: https://spotifyanchor-web.app.link/e/Jw8aIkHiIvb
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
14 min - The Truth About Google Ads w/ Jyll Saskin Gales
Have you ever considered using Google ads to gain more visibility in your business? Jyll Saskin Gales joins us for this episode of Your Sparkly Brand to shed light on how Google ads work and how business owners can get the best out of Google ads. We discuss mistakes often made by business owners when running Google ads and we talk about tips for setting up great Google ads.
Jyll Saskin Gales is a marketing coach, consultant and trainer. She advises business owners across industries and sizes, helping them get the best ROI from their marketing. Jyll teaches at Google, Camp Tech, Jelly Academy, Elevate, boutique agencies, Fortune 100 companies and her own Learn with Jyll platform. She is TikTok's resident @the_google_pro with more than 50,000 followers tuning in for her bite-sized, actionable marketing tips. Jyll previously worked at Google for 6 years and has an MBA from Harvard Business School.
How to connect with Jyll…
Website: jyll.ca
TikTok: https://tiktok.com/@the_google_pro
IG: https://www.instagram.com/the_google_pro/
YouTube: https://www.youtube.com/c/thegooglepro
Twitter: https://twitter.com/jyllsaskingales
Key points in this episode…
- Meet Jyll Saskin Gales.
- Lauren’s sparkly moment of the week.
- Meg’s sparkly moment.
- Jyll’s sparkly moment.
- Jyll’s business building journey.
- Google Ads 101: What every business owner should know about Google ads.
- How to determine what platform is best for your ads.
- Mistakes business owners make with Google ads.
- How you can make “unsucky” ads.
- Pricing and timeline for the learning phase of an ad.
- Recommended Google ads pricing for small business owners.
- How to set up your ads to avoid getting banned.
- How Google ads ranking works.
- Other recommended Google tools for business owners.
- DIY aspect of Google ads.
- Importance of branding to Jyll’s business.
- Jyll’s valuable piece of advice to her younger self.
- Jyll’s upcoming projects.
- Where to find Jyll online…
- Website: jyll.ca
- TikTok: https://tiktok.com/@the_google_pro
- IG: https://www.instagram.com/the_google_pro/
- YouTube: https://www.youtube.com/c/thegooglepro
- Twitter: https://twitter.com/jyllsaskingales
LINKS WE MENTIONED
Jyll’s course on Google ads: https://jyll.ca/pages/google-ads-course
Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.
LET’S CONNECT
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
29 min - Building A Personal Brand & Getting Unstuck in Your Biz w/Stef Pinsley
Having quit a high paying job at Google to become a personal branding coach, Stef Pinsley joins us on this episode of Your Sparkly Brand to share her journey to not only building a unique personal brand for herself but also helping business owners and other individuals figure out and fix what’s making them stuck on their personal branding journey.
Stefanie is a Cornell alum and xGoogler turned coach and speaker committed to helping natural-born leaders get unstuck from unfulfilling careers or futile job searches. She helps you to build confidence, create clarity and attract aligned opportunities through an unexpected but powerful approach - developing your personal brand.
Website: https://www.stefpinsley.com/hello
IG (Personal): https://www.instagram.com/stef.pinsley
TikTok: https://www.tiktok.com/@stef.pinsley
Key points in this episode…
- Meet Stef Pinsley!
- Meg’s sparkly moment of the week.
- Lauren’s sparkly moment.
- Stef’s sparkly moment.
- Stef’s journey to becoming a personal branding coach.
- Why Stef pivoted from coaching people on building a personal brand to coaching people on getting unstuck with personal branding.
- Lessons Stef learned from her job experience at Google.
- What it means to get stuck.
- Tips for becoming unstuck.
- Personal branding is helpful in any niche for anyone.
- How you can monetize a personal brand.
- The connection between personal branding and developing an entrepreneurial mindset.
- Stef’s advice to people who are ridiculously burnt out at their dream job but still feel the need to keep pushing and enduring.
- Stef’s most valuable piece of advice to her younger self.
- Stef’s upcoming project.
- Where to find Stef and Project Unstuck online…
- Website: stefpinsley.com/hello
- Project Unstuck: https://www.stefpinsley.com/project-unstuck-enroll
- Stef’s IG: https://www.instagram.com/stef.pinsley
- Stef’s TikTok: https://www.tiktok.com/@stef.pinsley
Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.
LET’S CONNECT
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
29 min
About Your Sparkly Brand
From the publisher's feed
Your Sparkly Brand is a marketing and branding podcast designed to inspire and empower entrepreneurs. This podcast is all about delivering no-fluff, high-value content that helps you grow your…
business. It doesn’t matter if you have no budget and are still DIY-ing everything on your own, we’re giving you the tips, tools, and strategies you need to build a Sparkly Brand and ultimately get more sales.