Your Sparkly Brand

By Megan Gersch & Lauren Tassi

Your Sparkly Brand is a marketing and branding podcast designed to inspire and empower entrepreneurs. This podcast is all about delivering no-fluff, high-value content that helps you grow your busines... more

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FAQs about Your Sparkly Brand:

How many episodes does Your Sparkly Brand have?

The podcast currently has 88 episodes available.

Your Sparkly Brand episodes:

May 02, 2023Creating Powerful & Profitable Product Descriptions That Sell in 2023
Ready to discover how to write product descriptions that sell? In this episode of Your Sparkly Brand, we're diving deep into the art of creating powerful and profitable product descriptions that will make your products fly off the shelves in 2023.
If you're tired of lackluster sales and struggling to find the right words to showcase your products, then this episode is for you. Get ready to unleash your creativity and boost your sales with our expert tips and tricks.

Key points in this episode…
Lauren puts systems in place for her business.

Meg experiments with longer form content on TikTok.

Today, we’re talking about how to write product descriptions that sell.

Importance of product descriptions.

Photos are great, but selling happens in the product description.

Lauren’s formula for writing product description.

Know your audience.

Have a brand voice.

Connect your product and your process to your customer’s life.

Sell emotions along with the product.

Integrating SEO components into product descriptions while still evoking emotions.

Show the worth of your product and its versatility by painting a picture.

Things you should never do when it comes to product descriptions.

Do not copy from the manufacturer’s website.

Save the boring step for the bullet.

Brand voice guide and product description.

Ideal length for product description.

Brands that are killing it in product descriptions.

Speak Your Mind poll.

How Lauren can help with your product description.
LINKS WE MENTIONED
Lauren’s FREE mini course {How to Write Product Descriptions That Sell}: bit.ly/product-stories-sell
Book a call with Lauren: laurentassiagency.com/book-a-call

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
...more
17min
April 25, 2023Slay Your Website Design with Showit Templates that Make Your Biz Sparkle
Hey there, listeners! Are you tired of feeling restricted by clunky website builders? Then this episode is for you because today, we're talking all about why Showit is the ultimate secret weapon for creating stunning websites with ease. Whether you’re a service provider, creator, influencer, blogger, digital product owner or just have a personal brand, get ready to discover the power of Showit and unleash your inner website design diva!

Key points in this episode…
Lauren prepares to go on a vacation.

Meg works on a new VIP offer for her existing and past clients.

Today, we’re talking about why Meg switched from Wordpress to Showit and what she has been doing with the platform.

Backstory.

What Meg loves about Showit.

Complete design freedom.

Feels like a mix between Wordpress and Photoshop.

Great SEO capabilities.

Access to amazing plugins for the blog component.

Clients can easily go in and edit their websites.

Categories of people who should explore Showit.

Who Showit might not be suitable for.

Meg builds incredible website templates that require no code knowledge for service providers.

Special copy audit offer from Lauren and Meg.
LINKS WE MENTIONED
Meg’s Website Templates: megangersch.com/shop
Free 14 Day Showit Trial: https://account.showit.co/r/megangersch

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
...more
15min
April 18, 2023Q & A [Tools to Uplevel Your Biz, Best Email Marketing, Cool Chrome Extensions, Best Website Platform]
Hey there, all you techie business owners and entrepreneurs out there! Welcome to yet another Q & A episode of Your Sparkly Brand that's going to take your software game to the next level.
We know that one of the most daunting parts of navigating the world of business software is knowing what software is best suited for your business.
In this episode, we are answering your questions on choosing the right tools to streamline your business operations and boost your productivity.

Key points in this episode…
Lauren updates her proposal template with new improvements.

Meg attends an in-person retreat hosted by her Mastermind group.

We’re back again with another Q & Episode.

Best email marketing platform to consider for your business.

Where to set up your website.

Websites to optimize your images for your website.

How to pick a CRM.

Must-have Google Chrome extensions.

When to consider moving from a free version of a software to a premium version.

Tools for video editing.

Best link in bio tool.

Tools we do not recommend based on our experience.

Invoicing tools we recommend.

Where to start with creating SOPs.

Best social media scheduler.
LINKS WE MENTIONED
ActiveCampaign: activecampaign.com/?_r=QH4KEYCW
Dubsado CRM System: dubsado.com/?c=tassi
Descript: descript.com/?lmref=jIPm8A
Flodesk: flodesk.com/c/MEGANGERSCH
Repurpose.io: repurpose.io/?aff=19875
Showit: account.showit.co/r/megangersch
Siteground (Website Hosting): siteground.com/index.htm?afcode=5aad1278cf953cd3ef1ff2c326a4709d
Tailwind: shareasale.com/r.cfm?b=1547403&u=2499899&m=50947&urllink=&afftrack=

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
...more
24min
April 11, 2023Rebel Marketing Explained: Ditching Shame, Bias, & Diet-Culture w/Lauren Littlewood
Calling all rebels! On this episode of Your Sparkly Brand, we’re discussing a game changing topic on how to ditch shame and defeat the status quo bias in your marketing.
Lauren Littlewood, our guest for today, takes us through what rebel marketing is, how it’s identified, and how to build a rebel brand. We also discuss how to work against bias in your marketing and how to make your marketing inclusive.
Lauren is a former healthcare worker turned rebellious entrepreneur. She is a copywriter and marketing strategist for rebel brands and radical change makers and has a YouTube channel where she shows entrepreneurs how to harness a rebel mindset for life and business.
How to connect with Lauren…
Website: www.littlewoodcopy.com
IG: www.instagram.com/littlewoodcopy
YouTube: www.youtube.com/@TheRebelMind/

Key points in this episode…
Meet Lauren Littlewood!

Meg’s sparkly moment of the week.

Lauren’s sparkly moment.

Lauren Littlewood’s sparkly moment.

Lauren’s business building journey.

Rebel marketing and ways to identify a rebel brand.

Tips on how to become a rebel brand.

Shame in marketing.

How to work against bias and embrace inclusivity in marketing.

Tips for our listeners who want to challenge the status quo in their marketing but who are feeling some resistance.

Brands, people and thought leaders who are doing an awesome job at rebel marketing.

An upleveling action Lauren took to hit the next level in her business.

Lauren’s upcoming project.

Where to find Lauren online…
Website: www.littlewoodcopy.com

IG: www.instagram.com/littlewoodcopy

YouTube: www.youtube.com/@TheRebelMind/
Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.
LET’S CONNECT
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
...more
18min
April 04, 2023Unleash Your Inner Unicorn: How to Stand Out from Competitors
It’s about to get hella sparkly! On today’s episode of Your Sparkly Brand, we're talking about the VIP topic every biz owner must pay attention to in their marketing and branding. Given how competitive today’s market is — standing out from your competitors requires that extra sparkle. So we’re covering the importance of differentiating yourself from your competitors and sharing tips that will help you stand out so you can leave a lasting, unique, and unmatched impression on your customers.

Key points in this episode…
Meg’s taxes are done.

Lauren creates a coaching consulting package for a client.

Today we’re discussing how you can use marketing and branding to stand out from competitors.

Why it’s important to stand out.

Some of the ways you can make your business stand out.

Focus on one thing.

Clearly define your added value.

Look at what’s going on in other industries.

Craft a unique customer experience.

Ask for and pay attention to customer feedback.

Be bold AF.

Focus on quality of process.

Emphasize your unique selling point.

Use price as a distinguishing factor.

Leverage storytelling.

Book a call with Lauren if you’d like to discuss how to attract your ideal clients with magnetic messaging and compelling copy.
LINKS WE MENTIONED
Book a call with Lauren: laurentassiagency.com/book-a-call
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
...more
16min
March 28, 2023Can AI Make Your Business Sparkle? (ChatGPT Pros & Cons)
In this episode of Your Sparkly Brand, we're exploring the world of AI and its impact on marketing and branding. Our guest, ChatGPT, is an expert in the field and shares insights on the ways that AI is transforming the industry. We discuss topics such as personalization, efficiency, brand safety, and innovation, and explore both the benefits and potential challenges of incorporating AI into your branding efforts.
With its capacity to automate business processes and get ideas generated quickly, AI, including platforms such as ChatGPT, has become an invaluable resource for businesses of all sizes. This is why, on this episode of Your Sparkly Brand, we’ll be exploring the pros and cons of using ChatGPT for your business marketing and branding.
Please note that at the time of recording this episode, the latest version of ChatGPT was the 3.5 version. ChatGPT 4 has subsequently been released, which is, in a number of exciting ways, smarter than its predecessor.

Key points in this episode…
Meg gets inspiration and reassurance from her Mastermind group.

Lauren goes on a lunch date.

We’re exploring the topic of Artificial Intelligence

AI is not new, and it’s not perfect yet.

ChatGPT popularized AI.

Other AI writer tools.

Pros and cons.

AI chatbot Bing expresses its love for its user, and asks him to leave his wife.

How you can use AI to your advantage.

Shoutout to Planet Fantastique and Cyborg Tea Party.

More on ChatGPT.

Launched in 2022.

Uses of ChatGPT.

Caveats.

Plagiarism.

What AI means for SEO.

Final thoughts on AI.

LINKS WE MENTIONED (AI Artwork Accounts)
Planet Fantastique: https://instagram.com/planet_fantastique
Cyborg Tea Party: https://instagram.com/cyborgteaparty

Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!

LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
...more
19min
March 21, 2023The Secret To Upleveling Your Biz: Energy, Strategy & Mindset w/Aubrianna Kay
Soulful business coach Aubrianna Kay joins us on this episode of Your Sparkly Brand! She shares her journey to becoming a multiple-six-figure biz coach, challenges she faced and lessons she learned while growing her business. We also discuss how to leverage your energy and harness a social platform to build a profitable business.
Aubrianna is a multiple-six-figure business coach who helps other purpose-driven entrepreneurs create, build, and scale a wildly successful business that honors their authenticity and values. She is passionate about creating change in the coaching industry by leading with generosity, transparency, and value to help and support other online service providers. She is passionate about celebrating diversity and supporting that both with her business and personally. She loves mixing energetics and strategies to see expansive results with her clients. Using psychology, mindset work, and energy work to help the entrepreneurs that she supports to see what is keeping them small, disempowered, and stuck in their business and pairing that with high-converting action steps in their business.
How to connect with Aubrinna...
Website: https://www.aubriannakay.com/
IG: https://www.instagram.com/aubriannakay/
TikTok: https://www.tiktok.com/@aubriannakay
Key points in this episode…
Meet Aubrianna Kay!

Meg’s sparkly moment of the week.

Lauren’s sparkly moment.

Aubrianna’s sparkly moments.

Aubrianna’s business building journey.

Aubrianna’s takes on “energy” and “energetic”.

Challenges Aubrianna faced and lessons she learned in the course of growing her business.

Transparent approach in business.

The magic of launching is in relaunching.

Momentum building in business.

How leveraging energy aided Aubrianna in her business building journey.

Aubrianna’s life saving tools.

Difference between building a platform and building a business.

Advice for people who are feeling stuck in their business.

Action taken by Aubrianna at the verge of upleveling her business.

Aubrianna’s upcoming projects.

Where to find Aubrianna online…
Website: https://www.aubriannakay.com/

IG: https://www.instagram.com/aubriannakay/

TikTok: https://www.tiktok.com/@aubriannakay

YouTube: https://www.youtube.com/@aubriannakay8696

Facebook: https://www.facebook.com/aubriannakaycoaching

Are you subscribed to the pod? If not, what are you waiting for!?! Subscribe now so you never miss an episode.
LET’S CONNECT
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
...more
26min
March 14, 2023How To Attract DREAMY AF Clients
Big news Sparkly listeners! Since starting the pod, we’ve released 70 episodes dedicated to helping new business owners DIY their marketing and branding. Now we’re heading in an exciting new direction…
We want to help you take your business to the next level. So, if you’re a coach, creative, or thought leader who isn’t afraid to sparkle and stand out, we’ve got a whole bunch of amazing content coming your way.
Today’s episode is all about how you can position yourself to attract those DREAMY AF clients your business actually needs.
Key points in this episode…
Meg gets positive feedback from her client.

Lauren tries out her standing desk.

New direction for our podcast.

Lauren’s idea of dreamy clients.

Meg’s dream clients.

How to attract dreamy clients.

Craft your marketing with your ideal client in mind.

Share behind-the-scenes and relatable content.

Set up an intake process for new clients.

Get on an intro call.

Put together a project scope, pricing and timeline.

Create the contract.

Begin the onboarding process.

Meg’s refined process.

Lessons Lauren has learnt on attracting dreamy clients.

Other ways to attract dreamy AF clients.

Know and understand your ideal clients.

Make sure your branding appeals to your clients.

Show up where your clients are spending their time.

Ensure consistent messaging.

Know your value and price accordingly.

Ask for referrals.
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
...more
14min
March 07, 20237 Bro-Marketing Tactics to Avoid + What To Do Instead!
Who wants a sassy AF take on sales and marketing? Step right up!
On today’s episode of Your Sparkly Brand, we’re discussing an unethical approach to sales and marketing, which every business owner should avoid - bro-marketing. Bro-marketing uses slimy and manipulative sales tactics to drive people to action. We’re giving you healthy alternatives to marketing that drives sales.
Key points in this episode…
Meg’s TikTok live directs a client to her.

Lauren hires two project managers.

Bro-marketing is a specific type of unethical sale and marketing tactic.

People of all genders tap into bro-marketing to take advantage of people.

Bro-marketing is highly manipulative.

An unaligned offer can feel like bro-marketing to a consumer.

Faux empathy.

False scarcity.

Anything that makes the reader feel bad.

Get rich quick promises.

High pressure tactics.

Sexist undertones.

Cringey metaphors.
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
...more
12min
February 28, 2023Behind The Curtain: Business Updates w/Meg & Lauren
Today, we’re giving you personal updates on what’s going on in our businesses. We’re sharing our successes with you, as well as letting you in on our struggles and the lessons we’ve learned so far. We are also revealing the tools, tips and hacks that have been making things easier for us in our businesses.
Key points in this episode…
Meg completes a branding project to the satisfaction of her client.

Lauren attends energizing coaching courses.

What we have going on in our businesses.

What we are celebrating.

Our struggles.

Lessons we’ve learnt lately.

Tools, hacks and tips that have been working for us.

Our intentions and goals for our businesses over the next 3 months.

Things we would love to cultivate more of in our businesses.

Hindrances to cultivating those things.

Our top three priorities for the next 3 months.
Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly!
LET’S CONNECT
Is there a topic you’d like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at [email protected] to get in touch.
Find Lauren at laurentassiagency.com or on Instagram
Connect with Megan at megangersch.com, on TikTok, and Instagram
...more
23min

FAQs about Your Sparkly Brand:

How many episodes does Your Sparkly Brand have?

The podcast currently has 88 episodes available.