In this episode of The Cash Pay Podcast, Hillary Small dives into one of the most powerful, yet underutilized, marketing tools in the aesthetics and wellness industry: your story. Whether you’re launching a new practice or struggling to refresh an established brand, your unique background, perspective, and passion are what set you apart in a saturated market.

Hillary shares real-life case studies from practices she's worked with—from a gynecologist revitalizing a 10-year-old medspa to a tattoo studio evolving into a full-service wellness destination.

Through these stories, you’ll learn how to use narrative, community connection, and brand clarity to differentiate your business and attract the right clients.

🎧 Listen now and subscribe so you never miss an episode.

Learn More & Connect:

Website: www.themedspasociety.com

Instagram: @medspasociety

Connect With Hillary: [email protected]

Free Tools & Resources to Grow Your Business:

MedSpa & Wellness Practice Start-Up Guide

The MedSpa Society’s Little Black Book of Vendors & Resources