Your World of Creativity

Your World of Creativity

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Your World of Creativity episodes

  • Salisha Thomas, Broadway Actress & Podcaster

    Our guest: Salisha Thomas

    Salisha Thomas is an actress known for being in the cast of "Beautiful: The Carole King Musical" on Broadway. She was also Miss California World.

    She has a podcast called “Black Hair in the Big Leagues.”  Salisha talks about how she decided to start embracing the hair she had been taught to hate. To change the way she used to think her whole life. Something that a lot of black and brown people struggle to do to this day. 

    She just launched a new podcast called “The Salisha Show.” 

    About her experience on Broadway

    The Carole King musical debuted on Broadway as a terrific musical and had a successful tour. Salisha helped launch the musical’s tour back in 2015, she got into the show the same week she had just moved to New York City which was amazing to her. She toured with the show for two years and she fell even more in love with the show and the team. She loved working in the musical. 

    Salisha then chose to leave the tour to give New York a chance because living there was what she always wanted. 

    Her creativity, focus, and process

    Salisha talks about how her process has changed over the years, she continues to learn and approaches her character with the mindset of how the character fits into who she is rather than how she can fit into the character.  It is a little different when you're portraying somebody who is a real-life breathing person who exists in the world, whether they're alive or dead or passed on. She tries to make it as authentic and truthful as she can by thinking who she is in their shoes. 

    Researching and watching as much of the real-life characters as she can is also that helps her portray them correctly. Get their mannerisms and more. This is something she did when she got to play Diana Ross on a show called Trevor (that is about to open in a new Broadway run this fall.)

    What she gets asked the most 

    Mark asked Salisha to think about the questions most students are likely to ask her. She talks about how often she gets asked about how to get on Broadway, whether it is better to be on the stage or as a crew and how she is able to do the same show eight times a week and keep it fresh. When talking about her journey to Broadway, Salisha says that everyone’s journey is different. There are many ways to make a dream come true. You can begin from many angles. Part of her story includes a homeless man telling her that she needed to move to New York. 

    She didn’t necessarily listen to everything the man said but she knows that it was part of her journey. And she recognizes that if she hadn’t moved to New York, she wouldn’t have started her journey. So a lot about starting your dream is listening to your instinct while also paying attention to the wisdom others share. 

    “There's more peace in making that decision when you know, that's the right thing for you to do. “

    To find out more about Salisha, check her website salishathomas.com and find her podcast there. You can also find her on Instagram and know that she checks her DMs! She loves encouraging people to send her a message as she always tries to answer everyone.

    Our sponsor is Designhill -- the world’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike who can source high-quality designs from professional designers and unique products created by independent artists.

    Get Exclusive 25% Off on the Designhill Logo Maker Service

    Use code: WF25

    Offer valid Nov 30, 2021

    Link: https://www.designhill.com/tools/logo-maker/WorldOfCreativitydiscount

    30 min
  • Jake Brown, Music Biographer & host of About The Authors TV

    Jake Brown is a music biographer and award-winning author. He has written over 50 books. Jake has written biographies on bands from AC/CD and Heart to rappers like Tupac and R&B singers like Prince. 

    His latest project is a streaming TV project called About The Authors TV, where he takes his experience and interviews some of these musicians and artists. 

    What he has learned

    Jake has defined himself as an instrumentalist of seven instruments since he was five years old. He grew up a musician and PR. Then he started working for record labels in Los Angeles. And from there he got into book writing. He has always been a music kid so to work with something he was already passionate about was a great opportunity he couldn’t miss. 

    He started the process of writing Tupac Shakur and the studio book with his state with Afeni Shakur, and what he learned through that process was that there are templates that can be applied to almost any band across any genre. And if you as an author find a way to do so, do it. If you find a niche as an author jump on it quickly and write and publish as much as you can. 

    Try to get published by a “real” publisher and not just publish yourself. If you’re starting you can check some forums where publishers may go through contests. If you really want to make it big you need to find a publisher that likes your idea and put money into it, market it, sell it, make a profit from it, and come back and ask you to do another one. 

    Back when he was starting, Jake says he pretty much took anything that was thrown at him, he did Jasmine St. Claire who was an adult star in the nineties.

    Don't do it just for the money

    In 2004 he did his second published book and it was about R. Kelly. He admits that he only did it because he needed the money. Writing about R. Kelly was not easy for Jake and he was even asked to change some of the things in the introduction, changes that were demanded in order to water down the version Jake had written. But Jake needed the book to sell so when the situation wasn’t the same as for the previous book so when it came out he distanced himself from it. 

    About building a writing career

    Jake talks about how you must take chances when building your writing career, especially in the music industry. It is one of the toughest businesses to get into. But in the end, the opportunity that is actually life-changing will come and open many doors for you. In your career as an author you may not always do things the best way or maybe pick the wrong client but regardless the opportunity presented and previous experience will be key for you to make the right decisions and establish yourself as a prolific music author. 

    About The Authors TV

    Jake has been filming a new television show all year, you can find more about it on his Youtube channel, you can also find the show on Authors TV where he has taken his experience interviewing some of the most popular. In this show, Jake applies his creative process to interview his guests.

    Jake decided to pursue having his own show as another creative outlet aside from the exhausting business of writing biographies. While writing is something he enjoys, he doesn’t want to spend his retirement writing and burning out. 

    He has already shot eight of the ten seasons of the show. "I think we have 34 Pulitzer prize winners because I aimed high as I did with the music business." The show is available on Amazon and Hulu and will be available in Britain.

    Mark closes the podcast talking about the creativity podcast isn’t just about philosophy. These are the creative and motivational stories of people and their journey to success through their creativity. If you want to read more about Jake Brown, go to http://www.jakebrownbooks.com/

    Our sponsor is Designhill -- the world’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike who can source high-quality designs from professional designers and unique products created by independent artists.

    Get Exclusive 25% Off on the Designhill Logo Maker Service

    Use code: WF25

    Offer valid Nov 30, 2021

    Link: https://www.designhill.com/tools/logo-maker/WorldOfCreativitydiscount

    41 min
  • Anthony Teresi, Author of Rippling Waves

    Travel with Anthony Teresi as He Reveals the Infinite Bliss and Wonder of the Oneness That Awaits Us, in the Transcendent Dimensions Where Our Pure Consciousness Resides and Ultimately Returns to The Origin from Which All Love Flows

    Throughout "Rippling Waves", Anthony Illuminates a Pathway of Transformation and Evolution, Showing Us Our Potential Destiny

    If you've ever wondered what it might be like to leave your body and the Everyday world behind and allow your free consciousness untethered to visit where our souls originate, return home and begin anew--the unfathomable source of Supreme love...then let me introduce you to an Odyssey like no other!

     Renowned psychic and multi-dimensional visionary Anthony Teresi guides us all on an epic adventure, awakening the deepest truth of who we are in his new book Rippling Waves: A Spiritual Journey Through the Heart of the Universe.

    Anthony has traveled this journey himself, countless times, and after years of exploration into the highest realms, he has committed the truth of his experiences to paper with a pure hope to inspire us to expand, transform and ascend into the presence of the most profound revelation of love, right now, within this very lifetime. Rippling Waves calls for a renaissance of spiritual and planetary harmony.

     In ascending from one dimension higher into the next, Anthony paints beautiful and astonishing word portraits of the magnificent sights he has seen, the breathtaking places he has been, and the glorious beings who are the benevolent guardians and guides at each stop along the way. He listens and learns what enables the souls at each dimensional stage to fully embody their divinity-and what we, as humanity, might do to emulate them as we find our way throughout our own existence, so we, too, can experience the bliss, ultimate expression and oneness of all creation. On this journey we discover who we really are and how we can express that truth through the power of love.

     This remarkable book is the result of Anthony's years of pursuing deeper and deeper levels of consciousness awareness. In realizing that his true essence was not limited to his body, Anthony discovered the gift of Focused Love Projection which allowed his consciousness to expand beyond limitation towards its true Source.                        

    Born a fourth generation intuitive, with unexplained visions as a child, he hid much of his true spiritual nature away until his brother's plane went missing during a trip to Mexico. Hoping to find him, and desperate for answers, Anthony followed after, frantically searching without success through the jungles of Mexico. In a moment of despair, feeling helpless, his brother appeared to him, in full vision, assuring him he was well, and that he was transcending to his next soul expression, fully embraced in Peace and Love.

     This healing and awakening experience set Anthony on a path of deep exploration and inspired a joyous return to the expansion of his intuitive gifts. As an already accomplished professional musician, he began to employ unique instruments of his own creation in sound healing performances where he ultimately responded to the many requests of those seeking his gifts of wisdom and guidance. Today, he is a renowned clairvoyant, master astrologer, psychic visionary, sound healer and empath, highly-respected for his compassion and integrity.

     Anthony's natural born gifts presented the unique capacity to tune into the realms of universal knowledge and tap into the hidden mysteries of the cosmos. He has gained the ability to communicate directly from the vastness of consciousness through the unspoken language of the heart. This has granted him passage through multidimensional portals that link humanity to the almost limitless possibility, both here on this plane of life existence, and in the infinite dimensions that exist beyond.

     In one of the final stages of his voyages, he explores how a community of souls ascended from a world much like ours today, riven with greed and divisiveness, and transformed into a world of creative collaboration, total harmony and bliss.

     Anthony holds that "This journey clearly shows that until the majority of us awaken and seize the waiting gauntlet of the heart, our world will continue to crash and burn, survive, rebuild, then crash again and again as the promise of universal peace and oneness continues to pass us by. It does not have to be this way. Life can transform and humanity can facilitate that transformation."

    Our sponsor is Designhill -- the world’s # 1 creative marketplace that caters to the creative needs of businesses and individuals alike who can source high-quality designs from professional designers and unique products created by independent artists.

    Get Exclusive 25% Off on the Designhill Logo Maker Service

    Use code: WF25

    Offer valid Nov 30, 2021

    Link: https://www.designhill.com/tools/logo-maker/WorldOfCreativitydiscount

    31 min
  • Christian Banach, Agency Growth Strategies

    Christian Banach, Agency Growth Strategies

    About the podcast: Unlocking Your World of Creativity

    Unlocking Your World of Creativity is a podcast hosted by best-selling author and global brand innovator, Mark Stinson.

    This is a podcast where diverse guests who share in common being creative professionals from all over the world. They talk about they get inspired, how they organize their ideas and gain confidence to make the connections needed to launch their amazing work. 

    Our guest: Christian Banach

    Christian Banach is an agency owner, sales team leader, and new business director. He has a passion for helping agency leaders to be empowered and approach their future with greater confidence. 

    Christian’s consulting clients range from Reebok to TD Bank among other multinational level businesses. He believes that regardless of the size of the agency it is possible to do something that unique and different than others. And that’s how he gets clients, by offering unique solutions to the specific problems they may have. It is difficult to be good at everything, but when you specialize in a certain area, you will get bigger companies to seek you out. 

    His approach to helping them figure out their “one big thing”

    When getting clients through word of mouth you may not have a good idea of what type of business they are or what type of client they may be. This creates a situation were they’ve done a lot of different things. So when they get their foot in the door with a client they may have a situation difficult to approach. What an agency does it that it comes up with creative solutions by examining the clients and the problems they come with. They look for commonalities, buckets of work they’ve done, certain types of consumers and targets, and some common themes. 

    They take those themes and then they find companies that have the same type of theme and engage them in a development stage where they are finally able to reach solutions and find their unique “big thing” to stand out in the market. 

    How he got there

    Christian came to the industry almost by accident. He started by working on concert promotions to pay his way through college. He got to work with Grammy Award-winning artists such as Lady Gaga, Pitbull and T-Pain. Along the way, he was approached by an experimental marketing agency that was looking for some help with more street-type activation strategies. For Christian, it was a very natural transition from doing concert promotions and working with sponsors into that experiential marketing. 

    Lessons learned along the way

    Along the way, when the 2008 recession hit, Christian learned the hard way that promoting his agency through just word of mouth was not enough. He ended up having to hire consultants who provided him with an immense amount of valuable insight. While this help came a little late and Christian had to close his business, he was inspired to go into business and business development a few years later. 

    This made him learn that even when times are good, you still need to focus on having a predictable pipeline, price sales process, and word of mouth referral as a bonus only. 

    What the future holds for Christian

    Christian really enjoys art and has found himself increasingly trying to explore other creative avenues for himself. He is considering turning the Monday motivation newsletter into a book and be able to not only give some valuable insight to others but especially to his daughter. 

    Find more about Christian by going to his website www.christianbanach.com and learn more about his agency and what they can do for you.

    Don’t forget to tune in for our next guests who will be bringing in even more valuable insight for those looking to make a big name in the business that is "creativity." 

    25 min
  • Peg Donahue, Money is an Energy Game

    My guest is Margaret "Peg" Donahue, who along with Madeline Gerwick, authored a 300-Page “encyclopedia” of money attraction tools.

    If you have ever struggled or are still struggling to push past your money set point, and really experience a level of unparalleled financial ease and success, you have no doubt been exposed to a few “energy” shifting tactics to transform your money woes ... But what if you had at hand an entire guidebook—or rather an “encyclopedia”—of proven strategies that can transform your life and your relationship to money—as quickly as overnight!

    That’s what you get with Margaret Donahue and Madeline Gerwick’s award-winning Money is an Energy Game, chock full of practices, perspectives, exercises and more that offer the most comprehensive roundup ever of energy-altering strategies and money-attraction tools that will jumpstart your business and personal prosperity, and create a firm financial future.

    By now you probably know that money IS energy, and your bank account is a reflection of your energetic money imprint. And these two women are experts at “playing the energy game” in their own lives and advising others. Madeline Gerwick is renowned internationally for her annual Good Timing Guides, advising businesses and investors on advantageous astrological cycles; and Margaret “Peg” Donahue, MBA and former college educator, has used these techniques to grow a successful and fulfilling Feng Shui practice.

    Over the course of several years, the two friends and colleagues collected, tested and synthesized all of the money/energy-transforming strategies into one power-packed volume. They treat you to what worked and didn’t work for themselves and their clients!

    “The book provides a way for you to prosper and thrive, particularly when life throws a curveball,” says Peg. “With well over one hundred tools to help you navigate today’s world with ease, you can implement what works best for you. Change comes from within, and you are the driver of your own success.” This is a book that enables you to create with ease and joy, leaving behind “working hard,” struggle and drama. The bottom line is that you can shift your money patterns AND your bottom line.

    The authors address ten areas of focus:

    1. Cultivating a positive money vibe
    2. Releasing blockages to success
    3. Learning the secrets of subtle energy at work
    4. Tapping into the alchemy of creating desired results
    5. Creating with trust
    6. Prospering and succeeding with good timing
    7. Optimizing your office for success and prosperity
    8. Methods for building your wealth, including playing the “Money is an Energy Game” to engage those around you and integrate these strategies on a consistent basis
    9. Choosing prosperous language and reframing your stories
    10. Taking an energy inventory to identify your sleep, food, exercise, mental, emotional and spiritual patterns that impact your prosperity.

    Within the 324-page book are charts, checklists, examples, anecdotes, action items, and other practical tools to support your quest for the abundance that helps fuel a life of ease, joy and fulfillment on the business and personal fronts.

    Money is an Energy Game is a game-changer! It is available at www.moneyisanenergygame.com

    26 min
  • Wayne Mullins, Ugly Mug Marketing

    As Founder & CEO of Ugly Mug Marketing, Wayne Mullins has inspired clients from more than 100 industries and his work directly influences over 250,000 entrepreneurs/year.

    Wayne is a husband, father of 4, and entrepreneur.

    "I'm an out-of-the-box, against-the-grain, risk-taking thinker and it has more than paid off for my company and clients. I lead from the heart and am passionate and unapologetic about doing so," Wayne says.

    Discover More

    https://www.facebook.com/uglymugmarketing/

    https://www.uglymugmarketing.com/

    24 min
  • Siarhei Sadouski, Goolny Games Development Studio

    My guest today is Siarhei Sadouski, CEO of Goolny Games Development Studio

    Goolny Games is a mobile game development outsourcing studio in Belarus.

    Siarhei says, "We are professionals who live and breathe art, design and exciting mobile games. Our mission is to create Unity-based projects that will be best remembered by players."

    In this episode, we discuss:

    TEAM MOBILE GAME DEVELOPMENT PROCESS: turning ideas into successful products in the hyper-casual mobile gaming market.

    MOBILE GAME PROTOTYPING: how the developer "MVP"-building and game prototyping

    Siarhei has 15+ years of experience in IT, from a software developer to a co-founder, technical manager and project manager. He brings his experience of work in worldwide team environments.

    To learn more about Siarhei and his team at Goolny:

    LinkedIn: https://www.linkedin.com/in/siarhei-sadouski-75b1b095/

    Website: https://goolny.com/

    23 min
  • Alexandr Mashkov, MBicycle Software Development

    Alexandr Mashkov, MBicycle Software Development

     About the podcast: Unlocking Your World of Creativity

    Unlocking Your World of Creativity is a podcast hosted by best-selling author and global brand innovator, Mark Stinson.

    This is a podcast where diverse guests who share in common being creative professionals from all over the world. They talk about how they get inspired, how they organize their ideas and gain confidence to make the connections needed to launch their amazing work. 

    Our guest: Alexandr Mashkov and the MBicycle team 

    In today’s episode, we welcome our first guests from Belarus, the MBicycle Team. 

    First, we have Vlada who is the business development manager, she is in charge of reaching out to potential and current clients. She is the first person you can talk to get introduced into the MBicycle world. 

    Then, we have Alex who is the manager of the company and his role focuses on software development. He has worked with Vada for over 11 years and as far as their agencies are concerned, they work creating custom software development in such domains as sports, health, wellness, health tech, and fintech are some of the most common cases they concentrate on. They usually work with startup companies because that gives them an opportunity to feel the fresh air of new ideas that are innovative for any market. 

    Alex has spent 25 years living in various parts of Eastern Europe and he started a number of companies and one of those businesses he has was located in Belarus. There he got to know a number of people in the engineering and software development technology fields. While his markets may seem quite separate from each other, from a technical perspective they’re similar. So their most successful case studies are connected to a sports application because they’ve done numerous apps for basketball for players, coaches and fans. 

    Up next, Mike works more in the business and finance part of the company. He spoke about how from a competitive standpoint a dynamic market such as Belarus found more expertise in engineering manufacturing. There were a lot of top-rate scientific institutes of technology and technical universities. So the cost structure of a company such as Mbicycle can provide superior services at a much lower cost. That gives them an amazing competitive advantage. 

    About potential new customers

    Vlada talks about what are some of the differences in what potential new clients are looking for. She says it depends mostly as some people just want the company as a support to their current team. Others just had a general idea and they were looking for a team to help them create something new. To make their ideas into something real and measurable by taking their ideas and concepts and bringing them to life. 

    On team organization 

    After working for 11 years, they have developed a very good delivery model. They cover the full cycle of delivery. They will propose to start with a discovery stage so the potential client can work with their business analyst for up to a month. They communicate a lot about the idea and it should be organized and it can be divided into other stages. After that stage is done, the analyst prepares a solid document that can be used for making estimates and for further communications with their tech leads. After that, the tech team starts the actual development process. They of course have project managers, QA guys, and everything needed so they bring the idea to life with the help of the team. 

    With MBicycle, helping dreams align with reality is all about execution and the help of their experienced business analyst. They know how to communicate, how to define the specific things or features that will be needed for these projects. Based on that, they also use their expertise from previous projects to get the most information from a person to make a combination of what is needed and should be done. This combination is what helps them succeed with new startups. 

    Current exciting projects

    Currently, the company is working on an app that will be the Uber for people wanting personal chefs. So, say you have an important dinner or you just don’t want to cook one night but want that home-cooked meal flavor, you can go on the app and you look for chefs in your area. You see what types of meals they offer, their pricing and you get a chat feature to talk with the chef. 

    To learn more about the exciting new projects that MBicycle is working on, you can follow them on LinkedIn. 

    21 min
  • David Page, author of Food Americana

    Creator of Diners, Drive-Ins and Dives and author of Food Americana, David Page is a long-time journalist (2 decades, foreign and domestic, with ABC News and NBC News) who transitioned to food television, and then books.

    He’s gone all around the country capturing the stories behind the people and places in the foods and now, he compiled all that into a book called Food Americana. 

    The Americanization of the Food

    David says that since America is a country of immigrants, pretty much everything eaten here has come from someplace else. Even something as supposedly red-blooded American as a hamburger came from Hamburg, Germany. So there is pretty much nothing that just sprang up as American food. Another example could be lobster, which is indigenous to North America, when the explorers and settlers got here, and they first saw lobster that did not look like dinner, they had to learn what to do with lobster from the Native Americans who had been eating it for quite some time along with oysters.

    What did David learn about food?

    After having done Diners, David had the fervent belief that there are some remarkable people throughout the country who put their heart and soul into homemaking real food. David says that behind good food is people who really care about making good food. To succeed in the hospitality industry, David says, you have to have been born wanting to please people. Because the chances are they’re not gonna get rich.  And the concept of peeling a bushel of potatoes every day to make your fries fresh isn't going to seem like a lot of fun unless you really care that you make good fries, which David added, requires cooking them twice. 

    About his investigative reporter and journalist background

    David that getting the facts right is the absolute most for his work. “Factual doesn’t mean dry,” he says. His biggest standard is to avoid getting the facts wrong and he claims that in food writing that can be very tough because there are legends that are now fact, such as the allegation that a very, very good hamburger restaurant New Haven, Louise lunch made the first hamburger and there's no proof the Louise lunch made the first hamburger.

    His show pitch 

    When David left the world of network TV and opened his own production company, he started proposing shows for various networks with no success. He started as a subcontractor and found that he had to work his way up to be a contractor himself so he started pitching to the networks himself. He said he was remarkably unsuccessful. Finally, he started pitching to The Food Network, where he talked to an executive. It was a late Thursday or Friday afternoon when after rejecting most of his pitches, the executive asked “Haven you got anything else about diners?” and he said that he was currently developing Diners, Drive-ins, and Dives. 

    That one caught her attention. She asked him to have something sent to her desk on Monday. The only problem? David had just come up with the name out of nowhere in the phone, he had no show in development! He spent the weekend making phone calls, wrote the pitch for Monday, and was asked to do a one-hour special called Diners, drive-ins, and dives. And this eventually became a series. A rather lucky turn of events for David! 

    Book vs. Show 

    For David, some of the key differences between a book and a show lie in how the elements for storytelling are presented. For example, in a show, you are creating an experience where the audience feels as if they’re hanging with someone they enjoy hanging out with. For his show, his host was a naturally talented TV performed who got into the rhythm of things really fast. Other aspects of audiovisual storytelling include immersing the audience in the experience, making them hear the sizzle as the burger hits the grill.

    This is all different when you’re writing of course, when it comes to nonfictional writing you have to find a way to tell the story from another human being’s point of view. So the challenge is not having pictures and being able to describe everything in an engaging, non-repetitive way. In writing, you have to carefully use the right words to make food appealing, and most importantly: you have to tell the right stories. 

    If anything, David is a great example of how perseverance and passion for what you do can and will take you very far in life. It was his determination to succeed that drove him to the place he is today, and most surely will lead him even farther in life. 

    31 min
  • Todd Hoyer, Digital Content Producer

    Todd Hoyer, Digital Content Producer

    About the podcast: Unlocking Your World of Creativity

    Unlocking Your World of Creativity is a podcast hosted by best-selling author and global brand innovator, Mark Stinson.

    This is a podcast where diverse creative professionals from all over the world ttalk about how they get inspired, how they organize their ideas, and gain confidence to make the connections needed to launch their amazing work. 

    Our guest: Todd Hoyer

    Todd is a content producer in digital, animation, film, and video. Pretty much all kinds of mediums. And he has also worked in interactive games, trade shows, display branding, and the visuals needed to really tell stories. 

    Todd has been doing digital and video long before those words were even known to be digital. He told us about how he started back in college by cutting film and tape and then as soon as he got out of college, he was given a computer and digital non-linear editing system. He didn’t know how to use it, but he was able to figure it out on his own and start his career from there. 

    His approach to structure and style 

    Todd has always been more interested in the editing side of things; he of course had to learn how to do a little bit of everything, from shooting to audio. But editing was always what held his interest. He says that when it comes to putting a story together through editing, sometimes there’s a plan and other times it is just a matter of staring at the footage for a day, reflecting on it, and then working the next morning into building that story that you created in your mind. 

    Todd talks about how it is very important to be able to visually tell a story in a compelling way. And editing is a major component in that, for which, there are certain techniques that you can use to achieve your goals. 

    He summarizes his latest technique into listening and absorbing the information presented and experimenting with ideas before turning them into complete compelling stories. 

    The Todd Hoyer Style 

    For Todd, each project is different so no matter what genre or industry, whether it is healthcare film or training film, he feels the same excitement facing each one of the new creativity challenges. One of his favorite projects was a food safety training video that he spent nine months working on. It took him across the country and he got to meet a lot of interesting people. 

    The production and post-production also proved to be interestingly challenging because they dealt with translations into other languages, different cuts for the Asian market. But in general, it was a very complex project in which Todd got to explore his knowledge and abilities to a great extend to face the challenges and deliver an amazing piece

    His current project

    Todd is currently working on a mini-documentary series called Salsabrate. The brand is called Fresh Cravings and the campaign for 2021 is called “Salsabrate the Good.” They are giving $5,000 to 50 charities and they are making episodes telling their stories and releasing those stories to all of their social media channels, Youtube, Instagram, TikTok.

    Making Tiktoks also proved to be a new challenge for Todd as he had to adapt to a new form of storytelling that is more brief. Salsabrate is a year-long campaign where they will be releasing new episodes each week. 

    Each charity has its own story, so telling that story changes the way he has to approach the editing. There isn’t a formula to follow. Another very important component to creating this type of content is making sure they hit the most engagement in the social marketplace.

    If you’re interested in following Todd and learning more about his projects you can contact him through his LinkedIn profile, Todd Hoyer.

    If you’re interested in the Salsabrate the good campaign and videos, you can find them at freshcravings.com/salsabrate and you can see all the videos there and even nominate a charity.



    30 min

About Your World of Creativity

From the publisher's feed

On YOUR WORLD OF CREATIVITY, best-selling author and global brand innovator, Mark Stinson introduces you to some of the world’s leading creative talent from publishing, film, animation, music, restaurants, medical research, and more.