Your World of Creativity

Listen to what today's guest, Dennis Morrison, says about Business Storytelling: "I enable coaches, course creators & service providers to attract, engage & sell to their ideal audience with stories."

Your Voice Matters: The whole world has changed, and storytelling is your new opportunity to take full control of the direction of your business and life. Purposeful storytelling puts you in the driving seat by attracting and engaging your ideal audience on an emotional level.

Your Story: It’s imperative that you find your voice, have an authentic connection with your audience and differentiate yourself and your business from everyone else. Discover why this one powerful skill will give you the confidence to be your unique self. Will enable you to communicate with authority. Is the best way to establish yourself as the go-to expert in your industry or niche.

The Power of Storytelling: The most profitable thing you do in your business is either talking or typing. This is how you get your message out into the marketplace. Discover why the use of stories and storytelling is becoming integral to how you define your content marketing, and the best way to instantly transform the conversation and move people to action.

Your Audience: Buyers are evolving, so the old tactics no longer work. This is where storytelling comes to the rescue. It has to become the key element of your marketing strategy. By telling different stories depending on where your audience is in their customer journey, you’ll build a deeper relationship, so when they’re ready to buy, you become the only choice.

Sell with Story: Storytelling is a serious business and the future of content marketing. However, you’re not telling any old story. You’re telling stories on purpose. Stories that lead to a sale. Selling with story is the ethical way to sell, and attracts your ideal buyer. It changes the conversation from you trying to sell them something, to them choosing to buy from you. Communicate in your ideal audience’s language and design stories that work for you and your business.

"My Story" Framework - A simple and effective framework that helps you craft and tell your story. The purpose of this framework is to show “Who you are”, aligning your story with what you do and why you do it. Remember people buy into people, not things.

The Audience Magnet 7 Step Framework - The one framework that helps you define your path, get clarity on your offer and creates a platform for you to consistently tell stories to attract and engage your ideal audience, so they become your perfect clients and customers.

FREE OFFER: https://theaudiencemagnet.com/unlocking-your-world-of-creativity

Our guest: Harry Shapiro

Harry Shapiro is an author -- more specifically, a rock biographer.

Harry is known for biographies of Jimi Hendrix, Jack Bruce, Eric Clapton, and Bob Dylan among others. He has also written for many magazines such as Mojo, Classic Rock, Record Collector, and Blues in Britain. He also had the chance to write liner notes for various record labels. 

About his creative process

The way he gathers and organizes information, every book he has done has been different. He tends to start with the family of the artist since they are the gateway. Usually, he likes to make sure the family knows that he doesn’t have any bad intentions when writing about the artist, and then comes the other part of the process. Which is the recounting of facts, essentially, people tend to forget or misremember the facts which may prove to be a challenge for them. It can be a big triangulation process to fill in the big picture. 

In every interview, people give him bits of information that are valuable. He describes it as a jigsaw puzzle, and even 6 seconds or a quote out of a 30-minute interview is incredibly helpful in building someone’s life story. 

Of course, he has to select what to leave in and out of each book in order to make it factual but also interesting. 

His current project on John Campbell

Up until now, he’s been writing about specific eras he is familiar with. Currently, he is writing about an unsung hero, John Campbell from Shreveport, Louisiana. Last summer, while looking through his library he found an article about John Campbell and reached out to people on Facebook, and was able to reach his family. So far, Harry believes the process for this book has been very fascinating.

John was an exceptional musician who put out incredibly usual music for his genre. He was a gentleman and everyone has had something nice to say about him so far, which also says a lot about him. 

People from all over have been very helpful by sending Harry pictures and memorabilia from John to add to his biography. 

His advice for those looking to start a similar project

He says that the way he started was at a really boring job and then realized that he wanted to do something that would help him express himself. So he started writing about something he liked: music and musicians. And that’s how he started, by doing something he liked and cared about. Talking to people and putting a bit of his enthusiasm into each book. 

Essentially, a writer writes. A writer doesn’t just sit and wait. 

This is our 100th episode in this series. Such a great milestone deserves a great guest, and today we have Arjun Sen, who is a former Fortune 500 executive for well-known brands like Papa Johns, Chipotle and Chili's, Quiznos, Einstein Bros, & Pizza Hut.

He is a celebrated author of the book Customer Karma, a branding guru & customer journey expert through Zen Mango, and a highly sought-after international keynote speaker.

In his book, Customer Karma, Arjun uncovers the blindspots of many well-intentioned companies in the customer dating game. From his experience, he tells us that Karma is about building relationships with the customer from that first experience that you're not just looking for that transaction but rather, you are trying to build a relationship.

He categorizes customers into 2: customers who are in control (Butterflies) and self-paced customers (Terminators).   By giving customers a positive feeling in your business, they will be the ones who give. positive word of mouth which becomes a lifetime referral. 

One of the key concepts to remember is that customers are powerful in the restaurant business or any business. And to give your customers those positive feeling you must do 4 things: 

• be human, 
• think human, 
• feel human,
• And act human. 

Additionally, when dealing with customers, remember

• You cannot have a long-term connection with customers by making customers feel stupid at any point in time
• You make your own Karma: When you have an opportunity, you must do the best you can, putting the best effort is paramount.
• first impression with a customer is everything. you either land the customer for life or lose them for life.

Lessons Learn when collaborating with others

• To lead a team, you must understand their mindset
• Hurting someone’s feelings isn’t a way to build a team
• it's not about what you do, but, how we do together as a team.

Arjun's Website: Arjuns personal branding site

Branding website: Zen Mango

Podcast: Secrets to win big

Amazon link: Customer Karma

Barnes and Noble link: Customer Karma

Summary.

When working on any project, ensure you have fun, you look beyond just connecting the dots. Remember to always ask yourself how can I make this bigger?  Because the bigger ideas pay exponentially more.

Celebrity cosmetic dentist Dr. Bill Dorfman has been practicing for over 30 years in the Beverly Hills area and has had a career unparalleled to any other dentist in history!

He has transformed the smiles of celebrities such as Katy Perry, Usher, Anthony Hopkins, Fergi, Hugh Jackman, Michael Strahan, Jessica Simpson, Mark Wahlberg, and Eva Longoria, among many others.

Dr. Bill was the only dentist featured on ABC's hit show Extreme Makeover, and is currently a recurring guest co-host on the CBS Emmy Awarded daytime talk show, The Doctors.

Referred to as the ‘Michael Jordan of Dentistry,’ he has also appeared on numerous TV shows including Larry King Live, Oprah, Access Hollywood, E!, Extra,  and Entertainment Tonight.

As the founder of Discus Dental – one of the world's leading dental companies – he helped lead the company from its inception to more than $1.3 BILLION in sales primarily with award-winning tooth whitening products such as ZOOM! and BriteSmile.

Dr. Bill has received 20 lifetime achievement awards, 2 Guinness Book of World Records, is a New York Times Bestselling Author, and recently was the first dentist ever Knighted by the Royal Order of Constantine.

As a passionate philanthropist, together with country singer Garth Brooks and the Crown Council of Dentists, he has helped raise more than $44 million for children's charities. 

Dr. Bill is also the founder of the non-profit LEAP Foundation. LEAP is a week-long motivational/leadership program taught at UCLA every summer to more than 400 students between the ages of 15-25+.

More than just a dentist, Dr. Bill Dorfman is an author, entrepreneur, philanthropist, TV personality, health and fitness enthusiast, and proud father of 3 daughters!

Connect with Dr Bill on Instagram and other social platforms @DrBillDorfman

Today’s episode takes us to Riyadh Saudi Arabia where we meet Reem Kharbat. Reem wears many hats at any given time including: a CPA holder, a Serial Entrepreneur currently running an entrepreneur accelerator program, a Real Estate mogul, a Personal Brand & Business Coach, and a Podcaster like myself. 

Reem grew up in a small town in Jordan, where at a very early age she knew her personality was an inquisitive mind & discovering new things. In spite of growing up in a culture that did not allow for girls to travel on their own to anywhere, Reem managed to leave home, travel to America for her CPA, and from there she has been to 19 different countries, in different capacities including being a CFO,  sitting on a board of directors, and a consultant helping other investors and millionaires make decisions and do feasibility studies to build and invest their business in Saudi Arabia & other countries.  

Reem's passion is to help any person who really has the passion and the will to take their expertise and turn it into a business. She says that if you have something that you really believe in and you want to share with the world, you can do that without being limited to a geographical area or a zone.

Her clients are attracted to her because she not only has the knowledge, but also her values and work ethic, coupled with honesty and genuine care to turn her client’s business or product into an excellent product that truly brings results to the client. 

Reem’s work mantra is excellence and creativity in everything she does. In this virtual world, she ensures she builds a human connection and always follows up with her client even after projects are completed.

How does she overcome the blocks of moving an idea to doing an actual project?

• Write down all the ideas you have as soon as you get them, there’s power in that creative process of writing things down. 
• By writing down your idea, you’re mapping it out. When you see this in front of you daily, it has a compounding effect. Without realizing you'll start working on it slowly and will turn your idea into something tangible. 
• Do the market research for your product. A hungry audience, people who really need this thing to be sold for them, but at the same time, they are capable of paying.
• Invest in your collaborators, not just a cup of coffee, actually spend money on them, or offer even equity, so that they are fully immersed and focused on the project. Don’t pay them in coffee. 
• As a leader, don’t spread yourself too thin. Collaborate with other people who have the skills you lack and focus on your growth strategy, building a team, and becoming a great leader. 

Other resources mentioned in this episode:

Website: Reem Kharbat

Facebook entrepreneur accelerator lab

Apple Podcast:  The entrepreneur accelerator podcast

Spotify:  The entrepreneur accelerator podcast

Podtail: The entrepreneur accelerator podcast 

Summary

Don’t hold back your knowledge, it could be the key to transforming somebody else’s life. 

connect with Ron at

https://follow.cool/

www.gethhm.com

Profit with Podcasts

Dr. & Master Zhi Gang Sha (pronounced "G gong shaw" )

Master Sha is a renowned Tao grandmaster, healer, spiritual teacher, and author of 25 books, including 11 New York Times bestsellers.

Now his 26th book in English is ….

Tao Calligraphy Healing Field

An Information System with Six Sacred Tao Techniques to Empower You to Heal and Transform Your Life

He was born in the Shaanxi province of China and became interested in healing at a very early age when he saw members of his family and community with a variety of illnesses. He decided to become a doctor

Master Sha has an MD degree in Western medicine in China and is also a doctor of traditional Chinese medicine.

He went on to create the Tao Calligraphy Healing Field. He has taught self-healing practices to thousands around the world who have overcome physical pain, chronic illnesses, stress, depression, anxiety, and found unique techniques to heal relationships and find more success in business and finances.

In 2006 Dr. and Master Sha was honored with the prestigious Martin Luther King, Jr. Commemorative Commission Award for his humanitarian efforts.

His work has been positively reviewed by leaders in the conscious community including:

• Marianne Williamson
• Michael Beckwith
• Barbara De Angelis
• Wayne Dyer
• Maya Angelou

He currently has a dozen teaching and healing centers around the world, including Belgium, Netherlands, UK, Australia, Canada, and the US

As a reader of this book, 50 animations will guide you hear Master Sha chanting the sacred vibrational sounds and mantras that he teaches in the book. 

From May, 1979 at KBCL-AM Shreveport.

Thanks to radio legend Larry Ryan for giving me the chance.

Thanks to Marty Johnson for the photo, not to mention the years of radio mentorship

We’ve had a chance to travel all over the world, virtually to talk to creative experts and practitioners in all areas of the arts to find out what inspires them to find out how they organize their ideas.

In today’s episode, we're in the world’s live music capital, Austin, Texas. and my guest today is Moody Bank$.

Moody is an up-and-coming R&B singer-songwriter and her music has been described as “Smoky alto sounds over infectious pop hooks.”

During her creative and songwriting process, whenever she hears a beat, Moody asks herself, "What color does this beat make me feel?" By answering this question, she’s able to get a sense of how a song can bring about the feeling of color or energy.  Specific colors help inspire her.

Moody understands that the more a song can bring you to a specific moment or memory or feeling, the more likely people are going to resonate with that song. 

Some of her main musical influences include Erykah Badu & Jill Scott because of their writing and use of real instruments.

What guides Moody & her team during the creative process?  

• Not being attached to your art, to the point where it starts interrupting the flow of it. 
• Not taking the art too seriously and just working from an organic space.
• When collaborating with her band and her music producer, she gives them creative freedom to create openly without attachments and lets them know their voice matters. 

As for conquering the music industry, two pointers from Moody to be able to shine in this industry include:

• Being self-sufficient: Taking care of yourself, knowing how to be all-rounded.
• Going with the flow: Don’t limit yourself to a singular idea  

Youtube: Moody Bank$ & her band Fallen Dollars live recording

Spotify: Moody Bank$

Apple Music: Moody Bank$

Instagram:@M00dybanks

There are definitely challenges throughout this journey but you have to persevere, stay consistent & take control of your life’s trajectory. As she works on her tape “Feeling Colors” Moody’s key takeaway is “If the product is good enough, people are going to see it.” 

Music tracks are copyrighted, provided by the artist, and used with permission.

Our guest today joins us from the state of Sonora, and the town of Ures, in Mexico. Oralia Zazueta, affectionately known as "Yaya." 

Yaya was very happy and anxious to talk about her project, Alma de Pueblo,

From Sonora and Ures, which are located in the north of Mexico, her project essentially sources local foods and products. Yaya created Alma del Pueblo to show people their traditions and the results of their hard work. 

Ures is the oldest town in Sonora, so it has a lot of history and traditions. Yaya considers Ures to be the soul of the Sonora culture, so they have a lot to talk about and offer to everyone around the world. The soul of a town like Ures definitely is the people. The history that Ures has and the education and values of their people and children. It is very important for them to engage the people and to return to their traditions. In Ures, people are artisans and they do specific things with a lot of love.

Currently, Alma de Pueblo offers eight different products. Their main product is 100% roasted and toasted Mexican coffee. There are also the Spanish Jamoncillos. They are very sweet candies that are very traditional in Ures, as well as pipitorias, machaca, obleas, and others products. Her idea is to sell them in a beautiful gift box for those who want to try them all at once.

Yaya’s business-oriented mind started in her childhood; her father used to be a businessman so she was inspired to become a businesswoman, it came easy to her. Yaya says, "Nowadays we have to do different types of business. We have to think about our consumers. We have to think about our target markets and we need to be different."

Alma de Pueblo is a  social brand. The purpose of Alma de Pueblo is to share around the world the products that are made in Ures. Alma de Pueblo is a social responsibility for the people, the education of the people, the social problems, and all the things that nowadays have been lost. 

Want to find out more about the project? Find them on Facebook and Instagram as @Almadepueblosonmex. You find their products, as well as videos and photographs about how the products are made. 

Yaya said that currently, she uses local influencers to promote her products. She says that there are very different tools to make these connections or to organize your ideas. The influencers she uses help her communicate her ideas to other people. Then she finds a great graphic designer that captures her vision and puts them into a beautiful marketing strategy. 

Right now, the Alma de Pueblo products are only available in Mexico but they have plans to sell the project around the world exporting the brand to the US and Canada. Yaya wants the people to know thair her brand is unique and create more engagement around it. 

Yaya says that when you have a very clear vision of what you want to be the project, is very easy for you to communicate to people. You have to identify the target market by age, socioeconomic level, and location. And then, you have to think about your project 24/7. You have to think about your project and once you do that, the inspiration will come. 

Her best advice for this is to get a comfortable space, put on some music, and make yourself a very nice cup of coffee, and then the ideas will come. 

https://www.facebook.com/almadepueblosonmex

https://www.instagram.com/almadepueblosonmex/