Which Way is North? A Creative Compass for Makers, Marketers, and Mystics
with Will Cady
Will's Website
@willcady on Instagram
Introduction of Guest: Will Cady
- Former hospitality professional with a decade of experience.
- Discussing his background, starting with barista and server jobs.
- Inspiration from seeing others list their full work experience, emphasizing the value of every job.
- Today, Global Brand Ambassador for Reddit and former head of Karma Lab.
- Advises marketers, executives, and creative individuals, specializing in modern meditation techniques.
- Introducing Will's book, "Which Way is North?" and discussing AI's impact on human creativity.
AI and Human Creativity
- AI is another mind but needs a human heart.
- Fear and frustration about AI taking over, but human insight will shape the future.
- A comparison to historical creative renaissances and the current technological evolution.
Creativity and Transformation
- Living in times of transformation is challenging but presents opportunities for greatness.
- Empowering people to be creative with unprecedented resources.
- Encouraging courage and self-discovery in creative endeavors.
Book Introduction: Which Way is North?
- Subtitle: A Creative Compass for Makers, Marketers, and Mystics.
- A compass as a tool for personal creative journeys.
- Will discusses his unique viewpoint as a global brand ambassador for Reddit.
Reddit's Structure and Direction
- Reddit is structured into contextual environments (communities).
- Emphasizing the importance of context in discussions and interactions.
- Contrasting Reddit with other platforms and its role in the evolving internet landscape.
Creativity Methodology: Curiosities
- Curiosity as an object to be found and explored.
- Connecting curiosity with meditation practices, mindfulness, and archetypal literacy.
- Noticing and exploring unusual elements as a fundamental part of creativity.
Book Excerpt: The Creative Journey as a Heart-Centered Activity
- Discussing the concept of the universe as an infinite sea.
- The center is everywhere, and individuals are their own north stars.
- Encouraging readers to explore the story within their hearts and embrace the creative journey.
Applying the Book's Principles
- The book as a companion for readers, offering multiple layers of understanding.
- Written with a lyrical prose that may require multiple readings for full absorption.
- Encouraging readers to use the book as an oracle or revisit it as needed.
Craftsmanship and Writing Process
- The collaborative process of writing a book.
- The role of humility in receiving and incorporating feedback from editors.
- The emergence of symbols and structures during the writing process.
Transforming Anxiety into Creativity
- Anxiety as creativity ready to be transmuted.
- Embracing anxiety as a source of creative energy.
- Connecting anxiety to the unique qualities that differentiate humans from AI.
Copyright 2025 Mark Stinson
Thanks to our sponsor ...
Exact Rush B