Digital Marketing Hotseat Podcast

Episode 009

How to Leverage the Instagram Algorithm and Hashtags for Your Social Media

Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain the ever-confusing Instagram algorithm. Listen in to find out how the algorithm works and how you can better use hashtags and reels to grow your small business.

Meet Heather Zeitzwolfe

This week’s guest is Heather Zeitzwolfe. Heather is a CPA, profitability coach, and podcaster; she helps entrepreneurs make sense of their financials, empowering them to make strategic decisions within their business. Her weekly business podcast, Get the Balance Right, serves to highlight her no-shame approach to money. 

Instagram for Small Business

Instagram can be an excellent tool for small business owners to get their products in front of a larger audience. Instagram provides various ways to do this, and two such ways are through reels and hashtags. But, Instagram’s ever-changing algorithm makes it very difficult for entrepreneurs to figure out how to use it to their advantage.

When determining the content the user will see, Instagram uses an algorithm, a set of rules that ensures the content is relevant instead of chronological order. Relevance is determined by how likely a user is to engage with said content.

One type of content published on Instagram is reels, 15-second clips used to better engage your followers and grow your audience. One way that you can ensure your reels reach a wide enough audience is through hashtags. Hashtags are words used to categorize your content and make it more discoverable to the right audience. Usually, users will utilize hashtags when searching for relevant content.

This episode will show you how to navigate the algorithm to make the best use of Instagram reels and hashtags. Knowing how these elements work allows you to use your Instagram to increase business sales and build a loyal customer base and community around your product. Using reels to educate your audience, humanize your brand and build brand awareness, along with the correct hashtags, can ensure your small business has more reach. Instagram can be a gratifying aspect of your marketing strategy.

Podcast Resources

Connect with Heather https://linktr.ee/getthebalanceright

Check out her Instagram

Visit Lynn and Mark at Digital Marketing Hotseat

Find out about digital marketing services from Mark Thackeray

Grab a 20-Minute Strategy Session from Mark

Subscribe to Mark Thackeray on YouTube

Learn how Lynn Smargis can help you grow your digital content

Get a 15-Minute Complimentary Consult with Lynn

Subscribe to Write For You Content Creation on YouTube

Digital Marketing Hotseat Podcast

Episode 008

Using Lead Magnets to Increase Your Email List

Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain lead magnets. Listen in to find out what lead magnets are, why they are vital to your marketing strategy, and how to use them to increase your email list.

A lead magnet is a free resource provided by a business, often on its website, in exchange for a prospective customer’s contact information. This resource can be in various formats and is customized according to the type of information one is sharing or the type of content most likely to be consumed by the target market.

 A lead magnet can be in the form of a pdf, a video series, an ebook, or a free online course. Providing a free resource on your website or social media is an effective way to collect relevant emails and increase your email list.

Lead Magnets are a powerful marketing resource because a small business owner is more likely to attract potential customers who are sincerely interested in their product or service, providing them with an email list full of potential buyers. Providing information that is important to your target customers also establishes your business as an authority.

Lead Magnets are a fantastic relationship-building tool; they establish your business as one that cares for your customer’s well-being over earning a profit. By using this marketing method, your small business is bound to stand out, and in a sea of competitors, standing out could mean immense growth for your business.

Podcast Resources

Visit Lynn and Mark at Digital Marketing Hotseat

Find out about digital marketing services from Mark Thackeray

Grab a 20-Minute Strategy Session from Mark

Subscribe to Mark Thackeray on YouTube

Learn how Lynn Smargis can help you grow your digital content

Get a 15-Minute Complimentary Consult with Lynn

Subscribe to Write For You Content Creation on YouTube

Digital Marketing Hotseat Podcast

Episode 007

Is Email Marketing Dead?

Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain how email marketing is very much still alive. Find out why email is essential to your overall marketing strategy and how it can grow your business.

Email Marketing is the act of sending promotional emails to a list of prospects using a specialized software known as an Email Service Provider (ESP). In order to carry out an email marketing campaign, you need an email list; a compilation of people that have shown interest in hearing from your business. To build an email list, you need a lead magnet which is a free content or resource offered to your prospects in exchange for their email address.

Although email is known as one of the most effective modes of marketing, many business owners are opposed to using it because they believe that email is dead. However, email is a great way to get right in front of your prospect without any distractions or interference from an algorithm, as with SEO and Social Media Marketing. Email is a powerful and inexpensive tool, and in the age of more humanized marketing, it is a great way to have more personal conversations with your prospects.

Email provides more stability to small businesses as it hasn’t changed much since its inception. Businesses that add email to their marketing strategy benefit immensely as it is a means of getting direct sales. It’s a great way to build relationships and confidence in your business and brand. Email is a valuable tool in an entrepreneur’s arsenal.

Podcast Resources

Visit Lynn and Mark at Digital Marketing Hotseat

Find out about digital marketing services from Mark Thackeray

Grab a 20-Minute Strategy Session from Mark

Subscribe to Mark Thackeray on YouTube

Learn how Lynn Smargis can help you grow your digital content

Get a 15-Minute Complimentary Consult with Lynn

Subscribe to Write For You Content Creation on YouTube

Digital Marketing Hotseat Podcast

Episode 006

Unraveling the Social Media Mystery

Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain the ever-changing social media. Listen in to find out how to leverage the five main social media platforms to market and grow your small business.

Social media is proving itself to be a valuable asset for small businesses. Not only is it a phenomenal way to market your business, but it can also be a great way to build authority, create community and foster genuine relationships with your customers. But with a new platform popping up often and the dynamic nature of social media algorithms, it's difficult for business owners to know what platforms they should utilize.

Choosing a social media platform requires a bit of analysis into your business. In order to get the best results, you will need to first inquire into your ideal audience and be knowledgeable on the platforms they use and the types of media they consume. Next, you will need to factor in what platform is suitable for each type of content. 

This episode breaks down the five main platforms: Twitter, Instagram, Linkedin, Facebook, and YouTube, as well as the types of media and verticals that are better suited to each one of them. If done well, social media can be a boon to your digital marketing strategy. Social media marketing can be a great way to establish your small business as the go-to provider within your vertical.

Podcast Resources

Visit Lynn and Mark at Digital Marketing Hotseat

Find out about digital marketing services from Mark Thackeray

Grab a 20-Minute Strategy Session from Mark

Subscribe to Mark Thackeray on YouTube

Learn how Lynn Smargis can help you grow your digital content

Get a 15-Minute Complimentary Consult with Lynn

Subscribe to Write For You Content Creation on YouTube

Digital Marketing Hotseat Podcast

Episode 005

What is SEO?

Check in to the Digital Marketing Hotseat Podcast this week as Lynn and Mark explain the ever-vague SEO. Listen in to find out what Search Engine Optimization entails and three easy steps you can implement to increase your website SEO today!

Search engine optimization, or SEO, is the process of optimizing your business’s website to be easily found and indexed by search engine crawlers, which are bots that travel the internet that find and rank content. When a business has a successful SEO campaign, it’s usually because the company has several critical components of content marketing, including an optimized website, a consistent blog, and a presence on social media.

Search engine optimization, or SEO, is part of a robust digital marketing foundation for your small business’s success. Companies and other small businesses that don’t have good SEO for their website won’t appear at the top of Google’s rankings. Even if you have a beautiful website presence, your site will be hard to gain a following because consumers won’t find your website with a search. Even if you have a fantastic business, if Google does not show your website in their search results, potential customers will struggle to find out about you, what you sell and what you do.

Podcast Resources

Visit Lynn and Mark at Digital Marketing Hotseat

Find out about digital marketing services from Mark Thackeray

Grab a 20-Minute Strategy Session from Mark

Subscribe to Mark Thackeray on YouTube

Learn how Lynn Smargis can help you grow your digital content

Get a 15-Minute Complimentary Consult with Lynn

Subscribe to Write For You Content Creation on YouTube

What is a Digital Marketing Plan?

This week in the Digital Marketing Hotseat Podcast, Lynn and Mark starts with the basics as we talk about digital marketing - what exactly is digital marketing, what are the components of digital marketing and

Digital marketing is constantly evolving, and it’s hard to keep up with the latest trends and activities to optimize your online reach. However, without digital marketing, you may not have enough traffic coming to your website or be able to effectively reach your customers online with a great email list.

Tune in to find out more about the big picture of digital marketing and where you can start to build your digital marketing strategy today! The best digital marketing plans are focused on goals and metrics that matter to your company. In addition, your message and brand should be unified across platforms to achieve a comprehensive digital marketing plan and create a stable brand that your customers can connect with.

Now is the perfect time to organize and clean up your digital marketing strategy! With a digital marketing plan, you’ll have a clear vision to propel your company forward with sales and marketing.

Podcast Resources

Visit Lynn and Mark at Digital Marketing Hotseat

Find out about digital marketing services from Mark Thackeray

Grab a 20-Minute Strategy Session from Mark

Learn how Lynn Smargis can help you grow your digital content

Get a 15-Minute Complimentary Consult with Lynn

Digital Marketing Hotseat Podcast

Episode 003

Creating Digital Content to Increase Your SEO with Lynn Smargis

Digital Marketing Hotseat Podcast hosts Lynn Smargis, and Mark Thackeray are digital marketing experts, showcasing small business owners’ digital marketing questions. In each episode, we feature a small business owner’s burning digital marketing question as they put us in the hotseat for the answer. So tune in to find out what question we will be answering next, and contact us on our website to become a guest and put us in the hotseat!

When you run your own business, content creation is a task you know you have to do. But who has time to sit down and write articles, editorials, and social media content for their company? Many businesses can’t afford to have a full-time content writer or advertising team on hand but know they need great content to share with their followers and customer base.

Write For You gives you quality content along with our marketing background. We understand small businesses, and we give you our expertise with marketing and writing so you can have a team of qualified marketing peeps behind you all the way!

Find out why Write For You has earned a 5-Star rating on Google Reviews and how we can assist your business or platform create consistent and relevant content for your company by making an appointment for a complimentary consultation today!

Ghost Writing

Podcast Production

Social Media Posting

Website Content

Podcast Resources

Visit Lynn and Mark at Digital Marketing Hotseat

Find out about digital marketing services from Mark Thackeray

Grab a 20-Minute Strategy Session from Mark

Subscribe to Mark Thackeray on YouTube

Learn how Lynn Smargis can help you grow your digital content

Get a 15-Minute Complimentary Consult with Lynn

Subscribe to Write For You Content Creation on YouTube

Digital Marketing Hotseat Podcast

Episode 002

Facebook and Instagram Ad Buys with Mark Thackeray

Digital Marketing Hotseat Podcast hosts Lynn Smargis, and Mark Thackeray are digital marketing experts, showcasing small business owners’ digital marketing questions. In each episode, we feature a small business owner’s burning digital marketing question as they put us in the hotseat for the answer. So tune in to find out what question we will be answering next, and contact us on our website to become a guest and put us in the hotseat!

Mark first jumped into Facebook Ads back in 2010 and used them to grow his photography business from a local market to a national market, with clients flying him around the country for events. Since then, Mark has helped dozens of local companies to grow their client base through Facebook Ads. 

If you’re looking to do less work finding clients and more work on your business, make sure to schedule a 20-minute strategy call with Mark so you and he can deep dive into your business to find out where you are and how he can get your business to where you’d like to be on the internet.

Podcast Resources

Visit Lynn and Mark at Digital Marketing Hotseat

Find out about digital marketing services from Mark Thackeray

Grab a 20-Minute Strategy Session from Mark

Subscribe to Mark Thackeray on YouTube

Learn how Lynn Smargis can help you grow your digital content

Get a 15-Minute Complimentary Consult with Lynn

Subscribe to Write For You Content Creation on YouTube

Digital Marketing Hotseat Podcast

Episode 001

Welcome to the Digital Marketing Hotseat Podcast

Digital Marketing Hotseat Podcast hosts Lynn Smargis, and Mark Thackeray are digital marketing experts, showcasing small business owners’ digital marketing questions. In each episode, we feature a small business owner’s burning digital marketing question as they put us in the hotseat for the answer. So tune in to find out what question we will be answering next, and contact us on our website to become a guest and put us in the hotseat!

Tune in and find what other small businesses are asking about digital marketing, listen in to educational episodes to learn more about digital marketing, and find out how you can enlist Mark or Lynn to work with you or your digital marketing team to increase your online presence and bump up your SEO for your website.

Podcast Resources

Visit Lynn and Mark at Digital Marketing Hotseat

Find out about digital marketing services from Mark Thackeray

Grab a 20-Minute Strategy Session from Mark

Subscribe to Mark Thackeray on YouTube

Learn how Lynn Smargis can help you grow your digital content

Get a 15-Minute Complimentary Consult with Lynn

Subscribe to Write For You Content Creation on YouTube