Purpose + Profit Podcast

You’re Damned If You Do and Invisible If You Don’t


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In this episode of the Purpose and Profit Podcast, Jess Sato discusses the challenges female entrepreneurs face regarding visibility, citing the "double bind" - a societal expectation for women to be visible but not too visible.


Drawing from the Barbie movie and personal experiences, Jess explores the cost of staying silent, the importance of embracing one's voice and story, and offers strategies to break free from the double bind. These include reframing visibility as a service, getting clear on one's purpose, accepting criticism, and finding strength in community.


Jess also introduces the Visibility Breakthrough Workshop aimed at helping women navigate and overcome these barriers.


00:00 Introduction to the Visibility Series

00:54 The Double Bind Dilemma

04:45 The Cost of Staying Invisible

09:02 Breaking Free from the Double Bind

09:22 Reframing Visibility as Service

14:41 The Power of Community

17:55 Conclusion and Workshop Invitation


Join us for The Visibility Breakthrough Workshop!


The Social Impact Roundtable - a free monthly gathering for female entrepreneurs with a social purpose (3rd Wed of every month)


America Ferrera's Barbie Monologue

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato



If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.

Connect with Jess:

www.jessicasato.com for all the free resources!

Instagram: www.instagram.com/jessicasatocoach

Linkedin: www.linkedin.com/in/jess-sato


If you need additional support and want to talk about the potential for speaking on stages or how to incorporate your thought leadership into you business, let's talk. Simply schedule a free session by clicking here.

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Purpose + Profit PodcastBy Jessica Sato

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