To open 2026, I'm bringing you a conversation with an alumni client and artist who continues to inspire me all the time!

I'm joined by Marah Frank, founder of Wild Botanical, to talk through the rebrand we shaped together: Moving her work out of shrink-to-fit expectations, and into a business that actually supports her life and creative instincts.

We get into leaving unaligned wedding work behind, designing a brand shoot as a full sensory experience, expanding into culinary collaborations and large-scale installs, and learning how to follow the ideas that won't leave you alone.

For the curious artists who want to see my Vision-to-Launch creative direction in action, Marah and I trace her full arc!