Animals are increasingly important to Gen Z, particularly in Turkey, due to a growing awareness of animal rights, environmental concerns, and the emotional well-being animals provide. This generation is more conscious of ethical treatment and sustainability, often advocating for animal welfare as part of a broader commitment to social justice. In Turkey, the role of animals is particularly significant as the country grapples with rapid urbanization and environmental changes. Gen Z sees animals not only as companions but also as integral to maintaining ecological balance and preserving cultural heritage. Moreover, animals provide emotional support and a sense of responsibility, especially during challenging times like the recent economic and environmental crises. Initiatives in Turkey to protect street animals and preserve endangered species resonate strongly with this generation, who view animal protection as a reflection of a compassionate and just society. For Gen Z in Turkey, caring for animals is intertwined with their values of empathy, activism, and creating a sustainable future. Let’s discuss it!