July 22, 2021 - When experts analyze the worldwide success of K-pop, all point to one watershed moment in 2012: Psy's music video Gangnam Style was uploaded to YouTube. As YouTube became the main platform for music video release, K-pop broke through the language and cultural barriers and reached out to the world. Through YouTube, K-pop songs are watched and shared around the globe, and Korean artists communicate with their ever-increasing and dedicated fans everywhere.

Robert Kyncl, Chief Business Officer of YouTube, discusses how YouTube grew its global viewership and impact while promoting the cutting edge of K-culture, especially K-pop, to the world. Joon Park, the leader of the first generation idol group g.o.d., and producer Robert Ock will join the conversation to be moderated by Eva Pilgrim of ABC News.

This program is made possible by the generous support from YouTube.

For more information, please visit the link below: https://www.koreasociety.org/arts-culture/item/1511-youtube-k-pop-with-robert-kyncl