In this episode, Yitzhak Pierson breaks down how he uses YouTube as a passive lead-generation machine for real estate. He shares how evergreen content continues working long after it’s published, his SEO strategy, and the tools he uses to optimize video reach. Yitzhak reveals how a single YouTube lead turned into 80+ transactions and walks through his lead funnel from YouTube → CRM → client. Perfect for agents ready to attract business instead of chase it.