The YouTube landscape has changed so much over the years! Now successful YouTubers are earning 70-90% of their revenue from brand deals and creators are becoming businesses in order to keep up and make a profitable living. So how do you capitalize on the changing landscape and create content that attracts both subscribers and brands? YouTuber India Baston is on the show today and she’ll be sharing her journey getting to the top of her niche and all the ins and outs of working with brands!

“I’d feel much better getting 5000 views on a video I was passionate about than a million views because I copied other people.”

India Batson is a 24-year-old beauty and lifestyle content creator based in Atlanta, Georgia. She started her channel 4 years ago when she was in college, she was focused more on makeup and playing a persona she thought people wanted to see, curling her hair and wearing dresses, but that didn’t feel right. She continued to post videos on and off until her senior year in 2017 when she decided to take her channel seriously and started posting videos consistently every week. She found her niche of creating hair content and she slowly grinded her way till she was working as a YouTuber full-time. No viral hit, no crossroads moment, just showing up consistently and being the goto channel in her niche for men and women with curly hair.

“My audience is similar to me and if I'm interested in something, most likely they are as well.”

She’s now grown to over 250k subscribers and her channel has over 17 million video views! She’s had opportunities to collaborate with major brand deals like Sephora, Gillette, Dove, and Aussie. Aside from her YouTube, she is also a rising actress in appearances in Netflix/NBC’s Good Girls and Netflix’s insatiable! In this episode, India talks about her process for making videos, advice on how to work with brands and understanding your value, how she found a management team to help her navigate all the brand deals that are coming her way and how you can too, and so much more. Enjoy!

“If I could start over, I would start from the beginning being myself as that’s all you can ever be.”

Check out the show notes

Join the Zero to Influence Bootcamp waitlist

Download your FREE guide: 6 Tools YouTubers Use to Get Thousands of Video Views

Don't forget to join the Beauty and the Vlog Facebook group for collaborations, YouTube advice, support and more!

You can also follow me on Instagram!