YouTubular Conversations

YouTubular Conversations

By Harry HawkNewsTechnologyNews CommentaryTech News
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YouTubular Conversations episodes

  • Live Steaming Zoom Webinars on YouTube or Facebook
    This week I talk with Zoom senior product manager Nitasha Walia. Nitasha and I discuss Zoom’s new live streaming features. Live streaming has the potential to engage and influence millions of stakeholders.
    Topline
    Zoom’s cross-platform video webinar software can now steam to YouTube or Facebook Live. In the past, Live Steaming was about dull single “camera” presentations. Zoom’s video webinar product will allow live streamers to mix and switch between multiple sources including live video, white boards, slides and desktop sharing. Analytics best practices can enable these audiences of millions to be qualified, retargeted and recorded for KPI tracking.

    An organization, brand or stakeholder community could host a video webinar to highlight a single speaker presentation, a 1 on 1 discussion, or a 1:many conversation and share that:
    (1st) with a secured webinar group.
    (2nd) additionally re-share the webinar via live streaming to Facebook Live or YouTube (for no additional fee). Live streaming into YouTube allows for public, unlisted or private “streams.” On Facebook live streaming can be distributed via personal, or brand pages.
     
    Within the Zoom video webinar platform an active participant can share their desktop screen, meaning anything you can put on a desktop can be added to a live stream. For example:

    * SAAS tools or any web browser
    * Gaming environments
    * Live software demos
    * Text chats with folks signed into the webinar
    * Video or audio from a native file
    * Sharing a white board

    What-Ifs/Imagine:

    * A sports team media day where the public could watch the typical Q&A with each team-member, but also interact with them, or watch them give skill clinics, and personal messaging.
    * A fund raising event where members of the public have the choice to watch one of two live streams. One that covers the major portion of the event, but a second with micro programming featuring extended celebrity interaction and ultimately monetized live Q&As.
    * An internal event streamed from HQ with cut-away remotes to facilities and staff across the country or the globe (without the need for news trucks and satellite feeds).
    * A software demonstration where existing customers are no longer talking heads speaking in platitudes but rather sharing desktops and video from their actual work locations (e.g., adding real world authenticity).
    * Political events that bypass gate-keepers by speaking directly to the public.
    * In a crisis, a business with multi-channel attribution and marketing automation or CRM integration, could use live streaming to gain real time knowledge the most engaged stakeholder personas and formulate action plans covering multiple persona cohorts right down to individual stakeholders.

    Authentic vs. Engaging
    Live streams need to be authentic and engaging, and still communicate important messages. We can get a simulacrum of authenticity using poor quality video but will that hold our audiences? [E.g., watching video from someone shaking while holding a 3 year-old smartphone, in poor light, (while forgetting to look into the camera) and moving in and out of focus.]. The Zoom video webinar features hold the promise to make a more interesting, engaging and exciting live stream.
    I think the best “add-in” feature is incorporating social proof. This could be including live conversations with micro or macro influencers, or discussing and responding to social media messaging in real-time. There is the ability to add in nearly limitless voices as the webinars can have up to 50 “active” participants.
     
    Thousands to Millions
    1000’s can watch within the webinar product, but through YouTube or Facebook millions can follow along.,
    21 min
  • YouTube TestTube – 4K Video – and DYI Home Building

    This week I have a news round-up of all things YouTube.

    YouTube team is always sharing-up interesting stories. This month they reach all the way back to 2007 and interview the Brookins family who built their own home using DIY videos from YouTube. Read the interview with Brookins family about their home in Bryant Arkansas (all on the official YouTube blog).

    The Brookins family started building this home in 2007. They used YouTube videos to assist them with their DYI home building.

    I also talk about YouTube TestTube a landing page to learn about their latest experiments currently featuring 4k video playlists and 4k videos with 60 frames per second (FPS). Playing one of these streams is a real test of your network and device(s). Once you load one of these playlists make sure you click on the “gear” icon to select the video playback quality setting from the sub-menu. The gear will display a small HD logo if you have a HD capable network. 

    • View the 4k video playlist
    • View the 4k 60 FPS playlist

      • YouTube called 4k 60 FPS video ‘Device Melting’

      Selecting HD playback options on YouTube

      When YouTube’s system noticed my device/network was struggling with 4k 60 FPS video it put up a blue banner to help me learn more about my network, and how video streaming works.

      When I clicked on this “blue interruption banner” I was brought to a Google site for testing video stream quality, which also displayed a history of my YouTube ‘streams’ and some links to educational information about how video streaming works.

      Image from https://www.google.com/get/videoqualityreport/ showing my daily video consumption chart

      Finally I talk about the Super Chat API which allows live stream hosts to monetize enhanced chat features during the stream. Aimed at Gamers, but available for everyone, this could be an interesting way to raise money for charities and other projects. Imagine engaging live streams with micro and macro influencers targeting micro and macro fandoms and communities. There is more to learned about the Super Chat API at the following (currently dead) link: https://youtube.googleblog.com/2017/01/can-we-chat-bye-bye-fan-funding-hello.html

      The Super Chat API  joins other tools allowing live streaming hosts to “enhance their streams by adding chatbots, overlays, polls and more.”

      YouTube’s logo for 4k and 60 FPS video..

      The post YouTube TestTube – 4K Video – and DYI Home Building appeared first on FIR Podcast Network.

      6 min
    • YouTube TestTube – 4K Video – and DYI Home Building
      This week I have a news round-up of all things YouTube.
      YouTube team is always sharing-up interesting stories. This month they reach all the way back to 2007 and interview the Brookins family who built their own home using DIY videos from YouTube. Read the interview with Brookins family about their home in Bryant Arkansas (all on the official YouTube blog).
      I also talk about YouTube TestTube a landing page to learn about their latest experiments currently featuring 4k video playlists and 4k videos with 60 frames per second (FPS). Playing one of these streams is a real test of your network and device(s). Once you load one of these playlists make sure you click on the “gear” icon to select the video playback quality setting from the sub-menu. The gear will display a small HD logo if you have a HD capable network. 

      * View the 4k video playlist
      * View the 4k 60 FPS playlist

      YouTube called 4k 60 FPS video ‘Device Melting’

      When YouTube’s system noticed my device/network was struggling with 4k 60 FPS video it put up a blue banner to help me learn more about my network, and how video streaming works.

      When I clicked on this “blue interruption banner” I was brought to a Google site for testing video stream quality, which also displayed a history of my YouTube ‘streams’ and some links to educational information about how video streaming works.
      Finally I talk about the Super Chat API which allows live stream hosts to monetize enhanced chat features during the stream. Aimed at Gamers, but available for everyone, this could be an interesting way to raise money for charities and other projects. Imagine engaging live streams with micro and macro influencers targeting micro and macro fandoms and communities. There is more to learned about the Super Chat API at the following (currently dead) link: https://youtube.googleblog.com/2017/01/can-we-chat-bye-bye-fan-funding-hello.html
      The Super Chat API  joins other tools allowing live streaming hosts to “enhance their streams by adding chatbots, overlays, polls and more.”

      6 min
    • Use YouTube’s API To Drive Community Activation And Record KPIs

      YouTube is known for the billions of hours of video it shares, and the billions of dollars it pays out to IP rights holders including its famous and not-so-famous Creators aka YouTube Stars.

      Less known, and literally behind the scenes are three APIs that are available for public use. They are the Data, Analytics and Reporting APIs. You can access these (and many other) APIs via Google’s Developers Console. [Accounts, projects and credentials need to be setup and processing limits and fees may apply.]

      It’s critical important that you know the power of these three APIs because they could totally change the way you think about driving engagement, community activation and KPI measurement using video (even if you leave the details to developers).

      Imagine hundreds or thousands of stakeholder using a branded smartphone or web application to take, annotate, and upload hour after hour of video, and all of the engagement across the PESO model you could drive… and automating all of that plus all the data collection for your KPIs; that’s the power of the YouTube APIs. 

      I explore all of this in more in this weeks’ episode of Youtubular C0nversation. There are links at the bottom of this page to all of the APIs, and other sites I mentioned.

      The following “show notes & transcript” were created by Auphonic working with the Google Translation API. For demonstration purposes, the following transcription has not been edited by any human! I have also included at the bottom wave forms of the before & after files.

      100% of the formatting, and the complete transcription was automated. The other text was taken from the input fields within Auphonic.

      — start of Auphonic generated ‘show notes’ —

      Using The Youtube Api To Drive Community Activation And Kpi Measurement
      YouTube is a great service for uploading and sharing video. If you need to get a large number of stakeholders uploading and sharing video or creating playlists the YouTube API could be of great help.

      2017, Harry Hawk

      Youtubular Conversations

      YouTube has 3 different APIs (Data, Analytics & Reporting) which together can allow you to create applications that help create video, or facilitate video sharing, or gather meaningful metrics around those activities. You can use the YouTube API to gather metrics automatically, or to add YouTube metrics 3rd party systems, applications and processes.

      Transcript

      [0:00] Hello this is Harry Hawk and this is another episode of youtubular conversations on the fir.

      [0:08] Podcast Network today I wanted to talk about the YouTube.

      API YouTube API eyes are very powerful there’s three of them but let’s just make sure we’re all on the same page API,
      stands for application programming interface and it’s simply away typically in real time to allow one.
      Programmer application server database or system to talk to,
      another you may create a application maybe lives on a smartphone or on a webpage or maybe on a private proprietary piece of software that you run inside of Microsoft.
      And you allow folks to search for videos you could use the Google or rather YouTube API to enable that private,
      application to search,
      for those YouTube videos without actually having the user go to YouTube and then presumably once they found the video that they were looking for they would be able to play it that’s just one very narrow,
      very specific example.

      [1:15] What I want to start with in thinking about all the ways that we can use this is just point out that YouTube does have a bunch of pages that are aimed at,

      different stakeholders and they have one that’s aimed at developers and I’m going to provide a link to it but they have a Showcase of what they call amazing apps built with YouTube built with the YouTube a.
      The eye when we talk about YouTube API there really is more than one until there are three of them I’m going to briefly describe them.

      [1:45] And then we’ll talk about them as well the three are the data API the analytics API and the reporting API now the day the one you might think is about getting.

      Information or something but the data API is more less the most basic when I first,
      became aware of it in teaching my e-commerce class for Southwestern College and San Diego the students wear building,
      working with e-commerce servers is an option in Magento to include videos in a product as well as pictures and so forth and if you.

      [2:26] Insert the property from YouTube when people are building their store they can actually include,

      YouTube videos and what it does is when the URL is given not only does it enable the store to play the video,
      all the metadata comes in with it meaning the description of the video the thumbnail and so forth so it makes it really easy to import all of that data in short as YouTube describes it the,
      data API allows you to play YouTube videos and it allows you to search YouTube content upload videos.
      Create and manage playlist and more so you could have a corporate event where you have a bunch of folks who are creating videos,
      they may be streaming and real-time and at the end of that,
      livestream you may want to turn that into a permanent video so the software that was managing all of that could handle that automatically but imagine that you had a,
      bunch of other folks who are some streaming live and some recording.

      [3:33] All throughout your event if each person uploaded those to your corporate site or simply save them on a core,

      server or a little bit more complex imagine that the software people at your event the software that they were using was actually your app,
      so what say you have a hundred people using this app going through the crowds and just recording some people record three or four seconds others minutes other folks are recording.
      Much longer pieces as each of those the speed recorded and once the recording is complete your app,
      could have then shared it to your server and then software that you’ve written at that point could put all of them up to YouTube with all of the metadata,
      coming from the app in fact we don’t even need to go to this intermediate server the app could simply at the time that the video was being recorded,
      at the end could simply push it all up to YouTube,
      I mentioned the idea of an intermediate server cuz I can imagine in a Communications focused world we might want to vet and look at and review some of the video,
      before we just ship it off to the world but that’s an example of what we could do with the day that API the analytics API let you retrieve data it’s meant for real time,
      queries and to generate a custom Reese.
      Reports based on that so if you were a large company that had maybe several different YouTube channels and you had a corporate dashboard and you wanted folks within the company or.

      [5:11] Potentially even other stakeholders,

      external stakeholders are vendors tool to search through the that video and have access not only to the video but the data that surrounds it that would be possible again in real time using the Analytics,
      API and then the reporting API is more or less the same but the idea is that you are downloading the data.

      [5:36] And you’re storing it either locally or in your own cloud and that then you would run your own queries and so forth on it on your side I don’t want to go too far down this whole data and Reporting and query.

      [5:51] Rabbit hole but I think this is one of the things that makes YouTube so powerful not only are all of this free hosting available but obviously this.

      The state as well and I think one of the areas where the data could come into really have a lot of importance is around,
      tpi’s measurement and analytics so for example if we’re building a Communications plan and that plan involves video and let’s imagine that includes some video or all of that video with end up on,
      YouTube then we need to have some reporting for that and if,
      imagine again we made an app that allowed individual stakeholders to record video so and potentially uploaded to their own account we could start to lose track of all of that right because it’s going to their account and we wouldn’t necessarily be assured,
      of knowing if it got plate or not or how many times you got shared and so forth now we should be able to if a user is using this,
      custom app to upload to their YouTube channel to retain the permissions needed,
      to access the data around that channel so that’s often you know when you’re installing an app and they’re asking you for permission that’s often one of the.
      Ones that you’re agreeing to but even imagining,
      just a simpler World we’re all of the one or more YouTube channels are company on there still a lot of data that we might want to pull back as part of the measurement as.

      [7:25] Of our PR.

      [7:27] The communications plan we’re moving beyond kind of vanity metrics metrics that don’t have real meaningful impact on the business is a variety of data that all of these API scan retrieve and allow you to access how this can include,

      measurements related and I’m quoting here user activity at performance,
      estimated revenue on and user activity metrics include things like video counts and ratings likes and dislikes and there are dimensions.
      Criteria such as and again including the date on which an action occurred or the country.

      [8:03] Where are the uses for located so for example if we’re having a major event around her company it’s a worldwide event folks are uploading video all around the world and celebration of our event it’s not just enough to know,

      how many times a video was played or shared or so for it could also be very important to know where what country.

      [8:25] And so forth examples that their listing here include the channel name associated with the activity,

      the particular video when it was alive or streamed meaning on demand,
      and of the subscriber status this is I think a real important example that we can think about in terms of a communication plan,
      rub loading videos to YouTube to the several of our company channels we’re trying to measure engagement we might look at total minutes played,
      total unique plays but then we might want to look at during the campaign how many.
      Subscribes did we get an unsubscribed and overtime how many people who were watching or subscribed in other words and and some people may anonymously view even though they are subscribed plaid.
      If we do have this amazing engaged and interested Community we will see more and more people over time not only watching,
      the watching while they are subscribed to the channel and obviously a certain activities happen certain messages went out if we saw a,
      ratchet people unsubscribe from the channel that could also be a real,
      important metric to understand as were going through this and and and thinking about metrics and so forth again I’m going to have links to some of these Pages obviously these are technical pages,
      if you’re not a developer you’re probably going to want at the velcro to do work for you and examples might be.

      [9:59] Pulling some of this data into a measurement package for example pointed into Google analytics although those.

      Programs YouTube and Google analytics to work well together you may have another program that you want to bring that data into into a corporate dashboard for example on open source measurement.

      [10:19] Program like pilot Beyond analytics there may be an opportunity to bring some of this.

      Data into applications like customer relationship Management systems part of that I think would depend on if you’re able to identify the activities of individual viewers and through,
      are there additional sources that may be possible but in general some of the major metrics and dimensions here,
      again there are subscribes likes and shares it can all be monitored again gains and losses we can look at the time spent watching we can look at,
      estimated Revenue including partner Revenue we can look at duration but there are opportunities to annotate video and to create,
      informational cards so there’s click-through rates on those those can also be a retrieve,
      we can look at the number of times a video was viewed by YouTube Red members.
      So that’s their premium subscriber system we can look at the number of viewers who are logged in or subscribe,
      we can look at duration as I mentioned and duration percentage we can look at none only a subscribers lost and gained we can look at videos that,
      has been added to a playlist now that maybe your own company adding it to the playlist but individual users and.
      Who have their own channels can add your video to their playlist that could also be a really good metric if that was part of the.

      [11:50] Activation strategy you can see the number of times a playlist has been started.

      You can see if playlist 7 safe to remove the annotations that come up all of the related Impressions and click-throughs and so forth and the same for,
      the cards.
      The curate’s and teaser Impressions and so forth and then there are and Screen metrics with the end of the video you can have links and so forth clicks Impressions click-through rate audience retention metrics.
      Again if you are using a the monetization features of YouTube is a lot of Revenue,
      data I’m skipping over that for the most part and then add performance metrics which is related if you are running ads on the channel,
      there’s an awful lot of other information that could be really valuable again to pull into,
      reports that you’re doing playback locations traffic sources the type of device and operating system few were demographics all of that information is out there and available and want to look at a couple others here if we can look at not only all of that data,
      but further demographic information such as age and geography provincial codes or,
      country codes so when we say provincial that might be in the state of Texas where a Canadian province the kind of playback would let you know where the video was played if it was directly in YouTube or if it was embedded somewhere else again I’ve mentioned live or on-demand when I mention the traffic source.

      [13:30] How the person found the ad and where that video may have appeared did they see it on your homepage and so forth but they searching for it I’d like to wrap up this video thinking about the larger picture,

      there are many private video services like Vimeo and wistia which allow private companies to upload video.
      And really control all of that video will be exploring some of those I’m not limiting the conversation on this channel just to YouTube,
      and so there’s lots of reasons in marketing or a marketer wants to control what happens after video is watch,
      and have access to a lot of Rich data and,
      that may encourage them to have selected a system like whiskey up or Vimeo for hosting and streaming their video but.
      Let me think about communication engagement community and stakeholder there’s a huge value in an able in our communities of interest to access.
      Are messages on YouTube to help us create video messages and to.
      Share them with us and with each other you can just imagine how complex that is if we look at a large company that may in a single day activate the sharing of,
      hundreds of thousands or tens of thousands of video we could imagine.

      [14:53] Just all of the video that we shared in the last few days around the inauguration of the 45th president and chauffeur.

      A lot of this data you could have interns and folks logging into YouTube and recording this data into spreadsheets I don’t know if truly all of the data is available.
      I think there’s a lot that you would have to dig for but there’s some that would be on third parties.

      [15:21] Again as he mentioned individual May upload a YouTube video,

      about your brand to their own site and if they had done that I threw your application but you didn’t use any of the further API Services then you might not have access to,
      the metrics and so forth in recording all of that data is also a possibility of someone is,
      reading the screen and putting it into a spreadsheet that they could get some of that data wrong,
      so there is certainly a lot of information on that it makes sense to automate the collection of that data and automate the reporting think of all the data that’s available and how you could make that available to the stakeholders in a meaningful way,
      think of all the data that could be incorporated into a Google analytics and other similar programs and where you can identify.
      Individual users and these maybe Channel owners what you’re more identifiable.
      Then individual video players but building information into customer relationship.

      [16:22] Management Systems we don’t often see customer relationship Management systems involved in Communications but imagine if you were using a customer relationship management tool,

      to keep track of YouTube channel partners.
      And you really wanted to manage and tickle your staff meeting set reminders to contact them and to be in touch and to coach them and to help them and those are all.
      Activities that relationship Management systems are fantastic.

      [16:55] At supporting you could then with the right set of permissions whole all of their activity.

      [17:02] Into that customer relationship management tool and combined with other tools like a marketing automation,

      an email messaging Branch an email with marker is referred to as drip email there’s all kinds of possibilities of creating really high value.

      [17:19] Engagement Focus Communications plans and then using a YouTube data.

      To support those programs I hope I haven’t scared you away I promise that the next episode of youtubular conversations will not be as geeky and as technical but I think a lot of people.
      Look at YouTube as a place to watch video or the,
      upload video but they don’t understand all of the data and reporting that is available around that and how easy it is to access it again,
      using API themselves may not be that straightforward if you’re not super technical but you can certainly engage people on your behalf.
      To do the programming for you what’s important is to have the vision.
      And the information on how to use systems and programs like YouTube and the data.
      And how you can use that to feed into your measurement your monitoring into customer and stakeholder reporting.

      [18:18] And as I’ve just mentioned and how you can bring that into.

      Other systems like relationship Management Systems so that you can put your resources out where they’re most needed.
      Encouraging the people who were doing the most and the most valued video sharing and coaching the folks who aren’t quite there yet.
      So that they can become better shares better video creators and all of that,
      this is Harry Hawk and you have been listening to youtubular conversations on the fir podcast Network I highly recommend you check out,
      fir podcast network.com take a look at all the shows that are out there it’s a great resource.
      Where you can look around and search and go back and find some of the past episodes you maybe,
      looking into something a researching and one of the amazing hosts on the network may have already created a whole episode around something that you are,
      just now becoming interested in and so will I,
      encourage you to listen to the shows as they come out definitely think about using the FR podcast Network repository of shows has one of those places that you go to do.
      Research I hope everybody has a great week bye bye.

      —- end of transcript —

      The following image shows the input and output wave forms for the audio file. Uploaded as a .wav and transcoded to .mp3 format while also generating the transcript and the “show notes” listed above. Note the audio processing stats (below) show how loudness for this episode was set to -19 LUFS (the standard for mono podcasts).

      Links to:

      • Google’s Showcase “of amazing apps built with YouTube APIs” (link)
      • The Data API (use to search YouTube or remotely upload)
      • The Analytics API (Real-time stats and analytics)
      • The Reporting API (in-take analytics into your systems).
      • Available within the various API are: Dimensions, Metrics, Channel Reports and more.

        • The post Use YouTube’s API To Drive Community Activation And Record KPIs appeared first on FIR Podcast Network.

        20 min
      • Use YouTube’s API To Drive Community Activation And Record KPIs
        YouTube is known for the billions of hours of video it shares, and the billions of dollars it pays out to IP rights holders including its famous and not-so-famous Creators aka YouTube Stars.
        Less known, and literally behind the scenes are three APIs that are available for public use. They are the Data, Analytics and Reporting APIs. You can access these (and many other) APIs via Google’s Developers Console. [Accounts, projects and credentials need to be setup and processing limits and fees may apply.]
        It’s critical important that you know the power of these three APIs because they could totally change the way you think about driving engagement, community activation and KPI measurement using video (even if you leave the details to developers).
        Imagine hundreds or thousands of stakeholder using a branded smartphone or web application to take, annotate, and upload hour after hour of video, and all of the engagement across the PESO model you could drive… and automating all of that plus all the data collection for your KPIs; that’s the power of the YouTube APIs. 
        I explore all of this in more in this weeks’ episode of Youtubular C0nversation. There are links at the bottom of this page to all of the APIs, and other sites I mentioned.
        The following “show notes & transcript” were created by Auphonic working with the Google Translation API. For demonstration purposes, the following transcription has not been edited by any human! I have also included at the bottom wave forms of the before & after files.
        100% of the formatting, and the complete transcription was automated. The other text was taken from the input fields within Auphonic.
        — start of Auphonic generated ‘show notes’ —
        Using The Youtube Api To Drive Community Activation And Kpi Measurement
        YouTube is a great service for uploading and sharing video. If you need to get a large number of stakeholders uploading and sharing video or creating playlists the YouTube API could be of great help.
        2017, Harry Hawk

        Youtubular Conversations
        YouTube has 3 different APIs (Data, Analytics & Reporting) which together can allow you to create applications that help create video, or facilitate video sharing, or gather meaningful metrics around those activities. You can use the YouTube API to gather metrics automatically, or to add YouTube metrics 3rd party systems, applications and processes.
        Transcript
        [0:00] Hello this is Harry Hawk and this is another episode of youtubular conversations on the fir.
        [0:08] Podcast Network today I wanted to talk about the YouTube.

        API YouTube API eyes are very powerful there’s three of them but let’s just make sure we’re all on the same page API,

        stands for application programming interface and it’s simply away typically in real time to allow one.

        Programmer application server database or system to talk to,

        another you may create a application maybe lives on a smartphone or on a webpage or maybe on a private proprietary piece of software that you run inside of Microsoft.

        And you allow folks to search for videos you could use the Google or rather YouTube API to enable that private,

        application to search,

        for those YouTube videos without actually having the user go to YouTube and then presumably once they found the video that they were looking for they would be able to play it that’s just one very narrow,

        very specific example.
        [1:15] What I want to start with in thinking about all the ways that we can use this is just point out that YouTube does have a bunch of pages that are aimed at,

        different stakeholders and they have one that’s aimed at developers and I&...
        20 min
      • YouTube’s Automatic Caption Service Has A Potty Mouth

        One of the really great and amazing things about YouTube is the free transcription or closed captioning system they have. It works remarkably well. It uses the same Google Cloud Speech API you can access through other services like Auphonic.com (details about Auphonic’s transcription features).

        Warning:  If you are uploading video to YouTube you should probably check out what the automatic transcription service is serving up. Most of the time you will be happily surprised, but you may also be shocked when you learn it has a bit of a potty mouth.

        Transcripts and closed captions are not identical, but are very similar. Within YouTube the automatic system produces closed captions. For use in show-notes, I prefer a format known as a Production Transcript. If you are uploading to YouTube you can use nearly any text based file that contains time codes and their system will sync the text to the video; you can also upload special CC formatted files such as WebVTT.

        Google (via YouTube) now also offers to broker transcription and translation services. For a 1.5 minute video I uploaded for one of my students, (as part of the research for this episode) I paid YouTube $6 for a transcript from Tomedes – Smart Human Translations.es; other offers were priced at $10; there were several offers for me to pick from but they all had a three day turn-around.

        In comparison I get a typical 72 hour turn-around from CLK Transcription, Inc., at a price more affordable then those offered by Google. However, it is nice that Google offers both transcription and translation services. CLK charges “$1.02 – $1.50 per minute for non-medical transcriptions.” In this case, the 1.5 min file transcribed by CLK cost $1.75 vs the $6 Tomedes charged.

        I ordered the transcript from CLK at 8:32 Pm Sunday and I had the completed transcript 11 hours later. A turn around time that fast is not typical of larger jobs. Here is the file they produced. The file is in the production transcript format (e.g., it’s not a CC file), but when I have saved this format as a txt file and uploaded it to YouTube, YouTube’s in-take system has always done a great job of sync’ing it to my video.

        The file from Tomedes was completed at 4:52 Pm or a turn around time of about 21 hours; faster than the promised three-day turn-around. However, it cost 3.4 times more, and took nearly 50% longer that CLK (my regular vendor). Tomedes did not send me a file; they directly installed the transcript as an English CC into my video (an added perk, but probably not worth the extra $5.25). If you view the video, you can see their work as the currently installed English closed captioning.

        I was concerned during the process because while I ordered a transcription, their messaging to me referred to it as a translation. Their final message referred to it as English captions. The machine translation that I edited on the 15th (see below), was rendered “un-published” but wasn’t deleted.

        Here are some edited screen shots of how I edited the automated transcription and ordered the $6 transcription from Tomedes.

        Ordering a transcription for closed captioning within YouTube.

        Message indicating that the process to purchase a transcript from one YouTube’s captive partners was completed.

        A message that my payment was successful.

        Editing the machine translation “keeping queen” to the correct, “keeping clean.”

        before fixing the word icebox wrongly spelled as iceboxx.

        After fixing the word icebox wrongly spelled as iceboxx.

        Example of the user interface for editing a machine generated transcription within YouTube.

        The user interface to unpublish or save an installed transcription within YouTube; in this case a machine generated English transcript.

        Multiple closed caption files for a single video, one published, the rest, un-published.

        I hope everyone has a great week! Bye Bye.

        PS. the video I created for my class was made using Adobe Spark.

         

         

        The post YouTube’s Automatic Caption Service Has A Potty Mouth appeared first on FIR Podcast Network.

        9 min
      • YouTube’s Automatic Caption Service Has A Potty Mouth
        One of the really great and amazing things about YouTube is the free transcription or closed captioning system they have. It works remarkably well. It uses the same Google Cloud Speech API you can access through other services like Auphonic.com (details about Auphonic’s transcription features).
        Warning:  If you are uploading video to YouTube you should probably check out what the automatic transcription service is serving up. Most of the time you will be happily surprised, but you may also be shocked when you learn it has a bit of a potty mouth.
        Transcripts and closed captions are not identical, but are very similar. Within YouTube the automatic system produces closed captions. For use in show-notes, I prefer a format known as a Production Transcript. If you are uploading to YouTube you can use nearly any text based file that contains time codes and their system will sync the text to the video; you can also upload special CC formatted files such as WebVTT.
        Google (via YouTube) now also offers to broker transcription and translation services. For a 1.5 minute video I uploaded for one of my students, (as part of the research for this episode) I paid YouTube $6 for a transcript from Tomedes – Smart Human Translations.es; other offers were priced at $10; there were several offers for me to pick from but they all had a three day turn-around.
        In comparison I get a typical 72 hour turn-around from CLK Transcription, Inc., at a price more affordable then those offered by Google. However, it is nice that Google offers both transcription and translation services. CLK charges “$1.02 – $1.50 per minute for non-medical transcriptions.” In this case, the 1.5 min file transcribed by CLK cost $1.75 vs the $6 Tomedes charged.
        I ordered the transcript from CLK at 8:32 Pm Sunday and I had the completed transcript 11 hours later. A turn around time that fast is not typical of larger jobs. Here is the file they produced. The file is in the production transcript format (e.g., it’s not a CC file), but when I have saved this format as a txt file and uploaded it to YouTube, YouTube’s in-take system has always done a great job of sync’ing it to my video.
        The file from Tomedes was completed at 4:52 Pm or a turn around time of about 21 hours; faster than the promised three-day turn-around. However, it cost 3.4 times more, and took nearly 50% longer that CLK (my regular vendor). Tomedes did not send me a file; they directly installed the transcript as an English CC into my video (an added perk, but probably not worth the extra $5.25). If you view the video, you can see their work as the currently installed English closed captioning.
        I was concerned during the process because while I ordered a transcription, their messaging to me referred to it as a translation. Their final message referred to it as English captions. The machine translation that I edited on the 15th (see below), was rendered “un-published” but wasn’t deleted.
        Here are some edited screen shots of how I edited the automated transcription and ordered the $6 transcription from Tomedes.
        I hope everyone has a great week! Bye Bye.
        PS. the video I created for my class was made using Adobe Spark.
         
         
        9 min
      • Daily Content – Growing Up YouTube Ep 12

        Brands have fans, and so do cultural touch-stones like cars. If you are trying to reach the fans of your brand or build communities of interest you may find that what really desire is fresh daily content. If you are producing content quality, variety and authenticity are all critical elements; imagine how hard it is to stay fresh on a daily basis.

        Daily Content Engages Fans

        I have found two YouTube channels that are producing daily content and (perhaps because of their release schedule) have grown incredibly fast. The Last Harpy went from 0 to 50k subscribers in less than a month — timing the channel’s launch to the ending of the 6th season of A Game Of Thrones (AGOT) the block-buster series from HBO (based on the universe created by author George RR Martin).

        The second channel I discuss is Vehicle Virgins run by Parker & Eddie who until recently were both University of Michigan students studying automotive engineering. While The Last Harpy covers the realm of fantasy and folks like Faceless-Men, and popular theories like R+L=J,  Vehicle Virgins covers fantasy automobiles like Lamborghini, Bentley and Rolls-Royce as well as far more grounded topics like how to park, and car makers like Kia, Ford, and even used cars.

        The Last Harpy took a risk that AGOT fans would follow a deep-dive into the show’s lore. Vehicle Virgins took a risk in varying the show’s format: some episodes include both hosts, but many only include one or the other. Vehicle Virgins has has gained about 400k subscribers in the last year.

        Communicators who are looking for influencers would be well-served to consider YouTubers, and equally well-served to consider channels that combine fresh content with formats that aren’t overly formulaic. I have singled out these two channels because of their recent growth and fast paced release schedule deserves a closer look.

        Links

        • The Last Harpy (Home, Videos, Playlists, About) – Twitter*
        • Vehicle Virgins (Home, Videos, Playlists, About) – CEO Parker (LinkedIN) | Eddie*

          • Stats and Data from SocialBlade

          The stats history for the YouTube channel The Last Harpy

          Stats history for the YouTube channel Vehicle Virgins

          I look forward to hearing from you: Harry Hawk (Twitter | Web).

          *  on AGOT the Harpies wear masks to hide their identity and true to form there isn’t any easily “Googled” data about the creator(s) of The Last Harpy; and while there is a lot of information about Parker, Eddie from Vehicle Virgins seems to have a limited social foot-print although he does work for Ford. Park is listed as the CEO and it feels more like his channel.

          The post Daily Content – Growing Up YouTube Ep 12 appeared first on FIR Podcast Network.

          10 min
        • Daily Content – Growing Up YouTube Ep 12
          Brands have fans, and so do cultural touch-stones like cars. If you are trying to reach the fans of your brand or build communities of interest you may find that what really desire is fresh daily content. If you are producing content quality, variety and authenticity are all critical elements; imagine how hard it is to stay fresh on a daily basis.
          Daily Content Engages Fans
          I have found two YouTube channels that are producing daily content and (perhaps because of their release schedule) have grown incredibly fast. The Last Harpy went from 0 to 50k subscribers in less than a month — timing the channel’s launch to the ending of the 6th season of A Game Of Thrones (AGOT) the block-buster series from HBO (based on the universe created by author George RR Martin).
          The second channel I discuss is Vehicle Virgins run by Parker & Eddie who until recently were both University of Michigan students studying automotive engineering. While The Last Harpy covers the realm of fantasy and folks like Faceless-Men, and popular theories like R+L=J,  Vehicle Virgins covers fantasy automobiles like Lamborghini, Bentley and Rolls-Royce as well as far more grounded topics like how to park, and car makers like Kia, Ford, and even used cars.
          The Last Harpy took a risk that AGOT fans would follow a deep-dive into the show’s lore. Vehicle Virgins took a risk in varying the show’s format: some episodes include both hosts, but many only include one or the other. Vehicle Virgins has has gained about 400k subscribers in the last year.
          Communicators who are looking for influencers would be well-served to consider YouTubers, and equally well-served to consider channels that combine fresh content with formats that aren’t overly formulaic. I have singled out these two channels because of their recent growth and fast paced release schedule deserves a closer look.
          Links

          * The Last Harpy (Home, Videos, Playlists, About) – Twitter*
          * Vehicle Virgins (Home, Videos, Playlists, About) – CEO Parker (LinkedIN) | Eddie*

          Stats and Data from SocialBlade


          I look forward to hearing from you: Harry Hawk (Twitter | Web).
          *  on AGOT the Harpies wear masks to hide their identity and true to form there isn’t any easily “Googled” data about the creator(s) of The Last Harpy; and while there is a lot of information about Parker, Eddie from Vehicle Virgins seems to have a limited social foot-print although he does work for Ford. Park is listed as the CEO and it feels more like his channel.
          10 min
        • YouTube 2016 - A Year In Review

          I’m back — after a far too lengthy hiatus to focus on client engagements, teaching, and curriculum development.

          I will be releasing new episodes of Youtubular Conversations at least twice a month throughout 2017. In this episode I mention that I will focus more on news than interviews, but I welcome suggestions on folks I should speak with.

          In this episode I review at how YouTube talks about themselves and supports their various stakeholders from viewers, and creators, to rights holders, advertisers, and media companies.

          In particular I discuss the meta-meta-meta “context” of their 2016 Rewind video — I showcase the In-Depth Interactive Guide to YouTube Rewind 2016. You can find the non-interactive version here.

          Here are a few screen shots from Rewind 2016:

          Links mentioned in this episode

          Official YouTube Blog: link to YouTube Blog | Story on Creators as “change” ambassadors | Story on The Best YouTube ads of 2016

          Other links: Creator Hub “Benefit” Levels | Press Room | Stats | Developers | YouTube For Media

          YouTube Channels mentioned in the episode:

          • Dan and Phil Games | Dan’s Channel | Phil’s Channel | Phanshows
          • Yuya
          • El Rubius
          • Hydraulic  Press Channel
          • Vehicle Virgins
          • The Last Harpy

            • Thanks for your support,

            Harry Hawk (@hhawk)

            The post A Year In Review – YouTube 2016 Ep 11 appeared first on FIR Podcast Network.

            16 min

          About YouTubular Conversations

          From the publisher's feed

          An audio podcast about streaming video’s uses in PR, marketing, and organizational communication, featuring Harry Hawk