"Everything is Runtz" Founder Story of Yung LB

Today we roll up some headstash Candy cause we have one of the founders of Runtz and Jokes Up, Yung LB on First Smoke. From growing up in Long Beach California to living all over the US and finding his path into cannabis from the music industry. Taking the business lessons learned in the cutthroat music industry and applying them to the weed game changed the way a lot of people do business.

We dive deep into the true story of how Runtz was named, branded, and taken all the way from a garage to a household name. We sit down with Yung LB, ZaZa, Frostiez, and Snowcone all brands alongside and inspired by Yung LB from Runtz and Jokes Up. Talking the merch game and expanding past cannabis to be able to take the brand worldwide legally with tobacco products and collaborations.

We only rolling candy strains today cause we get the story straight from the Candy man himself! First smoke family let’s welcome Yung LB and crew!

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