According to UN data, 65% of African population is comprised of the youth, yet the average age of a farmer in the continent is 60 years. This is an indicator of how African youth perceive agriculture. Besides arable land, this is the most important resource that the region can tap to feed itself. Digitalization of agriculture could attract this tech savvy generation to the sector, creating job opportunities along the entire value chain from production, advisory and financial services, processing, marketing and distribution. With most African countries grappling with youth unemployment rates of up to 70%, this would be a major relief by creating decent jobs.