Zimmerman Podcast

Zimmerman Podcast

By Jessica ZimmermanBusiness
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Zimmerman Podcast episodes

  • 048. Under the Cover: The Business of Selling Books
    Today we’ve got a crossover episode on our hands! We’re talking business and books as I walk through the process of using my marketing prowess to get this self-published book in the hands of readers around the world!
    Everything I’ve learned about marketing and business has helped make this book launch a success, and it just goes to show that some marketing strategies really can be used in any industry!
    Episode 48 Topics:
    - What I’m doing with the book project now that the last word has been written
    - How stories go from page to print
    - How to drum up press for a self-published book
    - What marketing tools we’re using to promote the book
    - Last book details before the big launch!
    23 min
  • 047. Get Brand Clarity with These Creative Prompts
    Today is the last episode of my four-part miniseries with Kathryn Joachim of Creme Brands.
    In our last episode, we’re talking about how to get brand clarity through creative prompts. When Kathryn and I worked together on the Zimmerman rebrand, she use a few prompts to help me fully realize how I wanted to communicate the brand and get ideas I had in my head fully realized in a visual brand.
    These creative prompts will be your favorite secret weapon!
    Episode 47 topics:
    - How to imagine your brand with all five senses
    - If Zimmerman was a party, what would it be like
    - My initial reluctance to Kathryn’s creative prompts
    - Why doing the creative prompt exercises is essential to creating a lasting brand that really books
    23 min
  • 047. Get Brand Clarity with These Creative Prompts
    Today is the last episode of my four-part miniseries with Kathryn Joachim of Creme Brands.
    In our last episode, we’re talking about how to get brand clarity through creative prompts. When Kathryn and I worked together on the Zimmerman rebrand, she use a few prompts to help me fully realize how I wanted to communicate the brand and get ideas I had in my head fully realized in a visual brand.
    These creative prompts will be your favorite secret weapon!
    Episode 47 topics:
    - How to imagine your brand with all five senses
    - If Zimmerman was a party, what would it be like
    - My initial reluctance to Kathryn’s creative prompts
    - Why doing the creative prompt exercises is essential to creating a lasting brand that really books
    23 min
  • 046. Under the Cover: Sleeping with a Stranger’s Leading Man, Brian Zimmerman
    Today, I’m sitting down with my favorite guest, Brian Zimmerman!
    So many of you have written in or DM’d me asking questions about Sleeping with a Stranger’s Brian Zimmerman. So much of the book focuses on our journey emotionally, relationally, and physically, and you guys want to know how we’re doing!
    Well, today we’re going to talk to the man himself, and ask him what it’s been like to have our story in the pages of a book that the whole world can read!
    While Brian isn’t as public as I am because of the nature of my work, his support and willingness to share have made this whole project possible, and I am so thankful for him!
    Episode 46 topics:
    - The emotional drive Brian and I took the day I found out the book was about to become real
    - How we navigate our roles in marriage after being forced to leave behind traditional gender roles
    - How Brian feels about the public’s reaction to Brian’s character
    - Whether Brian ever had reservations about sharing his story
    40 min
  • 046. Under the Cover: Sleeping with a Stranger’s Leading Man, Brian Zimmerman
    Today, I’m sitting down with my favorite guest, Brian Zimmerman!
    So many of you have written in or DM’d me asking questions about Sleeping with a Stranger’s Brian Zimmerman. So much of the book focuses on our journey emotionally, relationally, and physically, and you guys want to know how we’re doing!
    Well, today we’re going to talk to the man himself, and ask him what it’s been like to have our story in the pages of a book that the whole world can read!
    While Brian isn’t as public as I am because of the nature of my work, his support and willingness to share have made this whole project possible, and I am so thankful for him!
    Episode 46 topics:
    - The emotional drive Brian and I took the day I found out the book was about to become real
    - How we navigate our roles in marriage after being forced to leave behind traditional gender roles
    - How Brian feels about the public’s reaction to Brian’s character
    - Whether Brian ever had reservations about sharing his story
    40 min
  • 045. Kathryn Joachim - Set Your Brand's Tone with Fonts
    This week is the third episode of my branding mini-series with my branding expert and website designer Kathryn Joachim of Creme brands.
    Today, we’re talking about how you can set your brand’s tone with fonts.
    Episode 45 topics:
    - Why fonts matter and how they can make a brand more personal
    - How many fonts you should choose when DIYing your brand
    - Some simple tests to make sure you’ve picked a versatile font
    - The downfall of novelty fonts
    - What customers are really looking for with your font
    - A foolproof way to test your favorite fonts before you buy
    27 min
  • 045. Kathryn Joachim - Set Your Brand's Tone with Fonts
    This week is the third episode of my branding mini-series with my branding expert and website designer Kathryn Joachim of Creme brands.
    Today, we’re talking about how you can set your brand’s tone with fonts.
    Episode 45 topics:
    - Why fonts matter and how they can make a brand more personal
    - How many fonts you should choose when DIYing your brand
    - Some simple tests to make sure you’ve picked a versatile font
    - The downfall of novelty fonts
    - What customers are really looking for with your font
    - A foolproof way to test your favorite fonts before you buy
    27 min
  • 044. Under the Cover: The Ebook is Live!
    Today, we’re talking through a few reviews, some book launch strategy (hint: it involves the brand new jessicazimmerman.com website), and a HUGE book announcement!
    You’ve got to hear what people are saying about Sleeping with a Stranger.
    Episode 44 Topics:
    - Sleeping with a Stranger ebook is available RIGHT NOW!
    - Why reviews are so helpful in getting this self-published book out into the world!
    - What it feels like to know people are finally reading my story
    - How you can get Sleeping with a Stranger today!
    18 min
  • 044. Under the Cover: The Ebook is Live!
    Today, we’re talking through a few reviews, some book launch strategy (hint: it involves the brand new jessicazimmerman.com website), and a HUGE book announcement!
    You’ve got to hear what people are saying about Sleeping with a Stranger.
    Episode 44 Topics:
    - Sleeping with a Stranger ebook is available RIGHT NOW!
    - Why reviews are so helpful in getting this self-published book out into the world!
    - What it feels like to know people are finally reading my story
    - How you can get Sleeping with a Stranger today!
    18 min
  • 043. Kathryn Joachim - Communicating Your Brand with Color
    This week is the second episode of my branding mini-series with my branding expert and website designer Kathryn Joachim of Creme brands.
    Today, we’re talking about how powerfully color can communicate brand identity!
    Episode 43 Topics:
    The purpose of color in communicating brand identity
    How to select on-brand colors
    How many colors to use on your website
    How color can direct attention
    How to avoid over-complicating the color-selection process
    This is an episode you can’t miss!
    19 min

About Zimmerman Podcast

From the publisher's feed

Meet host of the Zimmerman Podcast, Jessica Zimmerman, as she shares what it takes to grow your business while living the life you love. To make sure you never miss an episode, hit subscribe now!