Zimmerman Podcast

This week is the second episode of my branding mini-series with my branding expert and website designer Kathryn Joachim of Creme brands.

Today, we’re talking about how powerfully color can communicate brand identity!

Episode 43 Topics:

The purpose of color in communicating brand identity

How to select on-brand colors

How many colors to use on your website

How color can direct attention

How to avoid over-complicating the color-selection process

This is an episode you can’t miss!

This week on my special Under the Cover series, I’m sharing all about receiving my first copy of the Sleeping with a Stranger (in glossy hardback no less!), and about the first readers getting their advanced copies of the book.

We’ve started getting feedback from the Advanced Reading Team, and it’s making everything feel so real! I can’t wait until you can get your hands on your own copy. Which miiiiight come sooner than you think. Make sure you listen to next week’s episode to find out!

This week on my special Under the Cover series, I’m sharing all about receiving my first copy of the Sleeping with a Stranger (in glossy hardback no less!), and about the first readers getting their advanced copies of the book.

We’ve started getting feedback from the Advanced Reading Team, and it’s making everything feel so real! I can’t wait until you can get your hands on your own copy. Which miiiiight come sooner than you think. Make sure you listen to next week’s episode to find out!

I’m so excited because today, we are introducing a new mini-series to Zimmerman Podcast.

I’ve invited my personal website creator and brand designer Kathryn Joachim of Creme Brands to the podcast for her first of four episodes that will focus on brand strategy and specifics.

Kathryn is here to lend her expertise and help us figure out how we can communicate our brands visually and verbally regardless of whether we have $100, $1,000, or $10,000 to spend on branding.

I’m so excited because today, we are introducing a new mini-series to Zimmerman Podcast.

I’ve invited my personal website creator and brand designer Kathryn Joachim of Creme Brands to the podcast for her first of four episodes that will focus on brand strategy and specifics.

Kathryn is here to lend her expertise and help us figure out how we can communicate our brands visually and verbally regardless of whether we have $100, $1,000, or $10,000 to spend on branding.

Today on this most recent episode of Zimmerman Podcast’s limited series, Under the Cover, I’m sharing my best self-care secrets.

Writing a book is no easy feat, and living through the story I’m sharing was even more difficult! After years of taking care of my husband, my children, and my business, I had to completely relearn how to take care of myself!

There were a few years there when I don’t remember changing out of maternity yoga pants, making myself a beautiful, nutritious meal, or even looking in a mirror.

These days, I know that self-care isn’t selfish at all! In fact, neglecting myself is one of the most selfish things I could do. When I take care of myself, I’m a better mom, wife, boss, and friend.

I just had to learn that lesson the hard way!

Today on this most recent episode of Zimmerman Podcast’s limited series, Under the Cover, I’m sharing my best self-care secrets.

Writing a book is no easy feat, and living through the story I’m sharing was even more difficult! After years of taking care of my husband, my children, and my business, I had to completely relearn how to take care of myself!

There were a few years there when I don’t remember changing out of maternity yoga pants, making myself a beautiful, nutritious meal, or even looking in a mirror.

These days, I know that self-care isn’t selfish at all! In fact, neglecting myself is one of the most selfish things I could do. When I take care of myself, I’m a better mom, wife, boss, and friend.

I just had to learn that lesson the hard way!

Today, I’m sharing my best tips for continuing to strengthen your business when everything feels out of control.

There is no way any of us could have predicted COVID-19. But, as business owners, it is our job to expect the unexpected as best we can so we can protect our businesses. And even if we haven't been able to properly prepare for COVID-19, there are thing we can do today to keep making steps in the right direction for our businesses.

Instead of resisting this unexpected change (because, let's be honest, we have no control here!), let’s talk about how we can use this time to our advantage. When this season ends, and it will, we’ll be more prepared than ever to share our products, skills, and services with the world.

Today, I’m sharing my best tips for continuing to strengthen your business when everything feels out of control.

There is no way any of us could have predicted COVID-19. But, as business owners, it is our job to expect the unexpected as best we can so we can protect our businesses. And even if we haven't been able to properly prepare for COVID-19, there are thing we can do today to keep making steps in the right direction for our businesses.

Instead of resisting this unexpected change (because, let's be honest, we have no control here!), let’s talk about how we can use this time to our advantage. When this season ends, and it will, we’ll be more prepared than ever to share our products, skills, and services with the world.

On this week’s episode of Under the Cover, we’re talking about one unexpected element of Sleeping with a Stranger, the humor!

One advanced reader shared that the book was “unexpectedly funny!” and while I know that I’m hilarious, it might be a surprise to most of you to learn that there are some seriously funny moments mixed in with all the honest and sometimes painful stories.