Raising questions on ideology and its omnipresence in every day life – as he points out in his penetrating observations of quotidian pop culture, from the McCain campaign’s hijacking of the “change” banner, to the Dark Knight, to Kim Jong Il, to home intrusions by Israeli soldiers, to Kung Fu Panda – he makes it clear that we will always have a chicken, it is just a matter of being sincere about it. Cynicism is not a way out of the dilemma of the chicken, according to Žižek