UX Research Geeks

Zsuzsa Kovacs | Hidden Risks of Surveys | #43


Listen Later

Zsuzsa Kovács talks about the problems with using surveys in UX research and why she prefers interviews. She explains how surveys can be biased and miss important details.

🔎 Do you want to know more? Check out this episode at: 

https://www.uxtweak.com/podcast/zsuzsa-kovacs-surveys

Episode highlights

  • 00:01:45 – Zsuzsa’s Background in UX
  • 00:05:56 – Problems with Surveys
  • 00:10:29 – Why Interviews Are Better
  • 00:23:06 – Handling Stakeholder Expectations
  • About our guest Zsuzsa Kovacs

    Zsuzsa is a Freelance Lead UX Researcher, who has worked in UX since 2008. She tried many different roles around building products but in every role her main focus was involving users in the process early on and keeping them close. She enjoys talking to people, seeing products through their eyes, understanding their point of view. She is interested in psychology, especially areas that affect research. She is a co-organiser of the Amuse UX Conference.

    🔎 Where to follow Zsuzsa

    LinkedIn 

    About this podcast:

    Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

    🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

    🐝 Where to Follow UXtweak:

    LinkedIn / Instagram / YouTube / Facebook / Twitter

    ...more
    View all episodesView all episodes
    Download on the App Store

    UX Research GeeksBy UXtweak

    • 5
    • 5
    • 5
    • 5
    • 5

    5

    2 ratings


    More shows like UX Research Geeks

    View all
    Planet Money by NPR

    Planet Money

    30,642 Listeners

    Make Me Smart by Marketplace

    Make Me Smart

    5,485 Listeners

    The Daily by The New York Times

    The Daily

    112,351 Listeners

    Design Better by The Curiosity Department, sponsored by Wix Studio

    Design Better

    321 Listeners

    Awkward Silences by User Interviews

    Awkward Silences

    75 Listeners

    Life Kit by NPR

    Life Kit

    4,379 Listeners

    The Happiness Lab with Dr. Laurie Santos by Pushkin Industries

    The Happiness Lab with Dr. Laurie Santos

    14,395 Listeners

    Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

    Think Fast Talk Smart: Communication Techniques

    812 Listeners

    Hard Fork by The New York Times

    Hard Fork

    5,470 Listeners

    The Ezra Klein Show by New York Times Opinion

    The Ezra Klein Show

    16,026 Listeners

    Product Thinking by Melissa Perri

    Product Thinking

    147 Listeners

    On with Kara Swisher by Vox Media

    On with Kara Swisher

    3,431 Listeners

    The User Research Strategist: UXR | Impact | Career by Nikki Anderson

    The User Research Strategist: UXR | Impact | Career

    8 Listeners

    Beyond UX Design by Jeremy Miller

    Beyond UX Design

    49 Listeners

    Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research by Sarah Doody from Career Strategy Lab

    Career Strategy Podcast with Sarah Doody | UX, Product Design, UX Research

    37 Listeners