The NAVAgator - official podcast of the National Association of Voice Actors

003 NAVAgator podcast - SURVEY RESULTS - The State of Voiceover in 2025


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In this episode of The NAVAgator, the official podcast of the National Association of Voice Actors (NAVA), Vice President Karin Gilfry speaks with voice actor and data analyst David Cui Cui about the results of the recent NAVA survey on the State of the Voiceover Industry in 2025. They discuss various topics, including the professional landscape, home studio usage, work distribution between union and non-union actors, income levels, and the impact of synthetic voices on the industry. The episode provides a comprehensive overview of the voiceover field, offers insights into current trends, and highlights the importance of adapting to changes within the industry.


00:00 Introduction and Overview

01:03 Meet David Cui Cui: Voice Actor and Data Analyst

02:06 The Importance of Data in Voice Acting

04:45 Survey Origins and Evolution

06:17 Key Findings: Voiceover Industry in 2025

14:08 Union Status and Home Studios

18:55 In-Person vs. Remote Recording

21:14 Types of Voiceover Work

21:30 The Rise of Audiobooks

22:36 Income Insights: Voiceover Earnings

26:04 Online Casting vs. Direct Marketing

28:35 AI in the Voiceover Industry

31:14 Demographics of the Voiceover Industry

33:35 Global Rule One: Union vs. Non-Union Work

39:26 Conclusion and Final Thoughts


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The NAVAgator - official podcast of the National Association of Voice ActorsBy NAVA National Association of Voice Actors