To win at digital measurement in 2015, you need more data capture tools than just your web analytics tool of record. In episode 3, the 3 musketeers of measurement try to outline what they feel the core tools are that any digital analyst should be familiar with and thinking about. What do you need to have? What should you want to have? What should you be careful about? Get ready to have the hype separated from the important, and done so efficiently it will make an hour feel like 43 minutes.