John Lanza and his wife asked a simple question when their first child was six months old: “How can we raise our kids to be money smart?”

Trying to answer it made them realize that there were far more families trying to answer this question than just his. This led him to create The Money Mammals - financial education for children through books, apps, games, videos, and more.

His new book is The Art of Allowance - a short, practical guide for parents to raise money-empowered kids who know how to save, achieve goals, make smart choices, and distinguish between needs and wants. He’s been featured in The New York Times, The Wall Street Journal, and The Los Angeles Times. Today, he appears on Retire With Purpose to share stories from his own family and the power of teaching financial philosophy to children - and what he’s learned in the process.

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