Points of discussion:

1. The "traditional" craft beer audience

2. Why craft breweries haven’t had to focus on defining their audience

3. Shifting demographics (and industry trends) that will lead to this becoming more important

4. A primer on audience segmentation

5. How to define your audience (with internal research)

6. How to gather external context to define your brewery's audience

7. Customer personas: cheesy, but effective process tools

8. An ongoing (unnecessary?) tirade against ESB beers

-

Learn more at www.craftbeerrebranded.com

-

Have a topic or question you’d like us to field on the show? Shoot it our way: [email protected]

-

Join 5,500+ food and bev industry pros who are subscribed to the Beer Branding Trends Newsletter (and access all past issues) at: www.beerbrandingtrends.com