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Welcome back to Volunteer Nation! This week we’re talking about how to recruit volunteers to your organization by build a following first.
In this episode, you'll learn specific volunteer recruitment tips on how to grow and engage with your community. You’ll hear some surprising stats on today’s social media engagement rates (they’re probably not what you thought!) that can help you use your time wisely.
Also, you’ll get several ideas for list-building “freebies” (or “lead magnets”), and we offer six specific examples of types of freebies you can use pique the interest of potential volunteers and education them about your good cause so that you can recruit volunteers more easily from a ready pool of people who already know, like, and trust you.
Finally, to help you plan your entire communications strategy to recruit volunteers, we suggest five different types of content you can share with your list on a regular basis t continue to cultivate their interest in joining you during your next volunteer recruitment call to action.
Full show notes: 002 - How To Recruit Volunteers by Building a Following First
Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.
For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].
By Tobi Johnson, MA, CVA4.8
2525 ratings
Welcome back to Volunteer Nation! This week we’re talking about how to recruit volunteers to your organization by build a following first.
In this episode, you'll learn specific volunteer recruitment tips on how to grow and engage with your community. You’ll hear some surprising stats on today’s social media engagement rates (they’re probably not what you thought!) that can help you use your time wisely.
Also, you’ll get several ideas for list-building “freebies” (or “lead magnets”), and we offer six specific examples of types of freebies you can use pique the interest of potential volunteers and education them about your good cause so that you can recruit volunteers more easily from a ready pool of people who already know, like, and trust you.
Finally, to help you plan your entire communications strategy to recruit volunteers, we suggest five different types of content you can share with your list on a regular basis t continue to cultivate their interest in joining you during your next volunteer recruitment call to action.
Full show notes: 002 - How To Recruit Volunteers by Building a Following First
Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.
For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].

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