In this episode of the Volunteer Nation Podcast, Tobi Johnson breaks down why it’s one of the smartest, most powerful tools nonprofits can use to attract more aligned, motivated volunteers. Often, the issue isn’t a lack of interest from the community; it’s that your communication isn’t connecting, isn’t clear, or isn’t consistent across platforms. 

Tobi walks through the three core areas to examine when evaluating your volunteer recruitment efforts and explains how even small refinements can dramatically increase inquiries, improve onboarding, and strengthen your brand presence. By the end, you’ll see your volunteer recruitment ecosystem through fresh eyes and know exactly where the gaps (and opportunities) are hiding. 

Full show notes: 189. How to Use a Communications Audit to Recruit More Volunteers 

 Communications Audit - Episode Highlights 

• [01:00] - What a communications audit really is (and why it’s not scary) 
• [03:30] - Three core areas of a communications audit 
• [06:00] - Are you inspiring action or listing information? 
• [08:10] - Onboarding and follow-up as critical parts of recruitment 
• [12:15] - Reducing friction for new volunteers 
• [15:00] - Involving your team and volunteers in the audit process 
• [16:00] - Turning audit insights into better recruitment and engagement 
• [19:00] - Why communications must be more refined than ever 

Helpful Links 

• VisionWeek 2026  
• VolunteerPro Impact Lab  
• Volunteer Nation Episode #143: 3 Big Problems with Your Volunteer Recruitment Flyer  
• Volunteer Nation Episode #019: Improve the Volunteer Experience with a Journey Map  
• Volunteer Nation Episode #173: Is Your Volunteer Website Turning People Away? 

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].

In this episode of the Volunteer Nation Podcast, Tobi Johnson shares a webinar featuring Jennifer Bennett of Idealist and Travis Sternhagen, Volunteer Manager at Kinship Community Food Center. The episode delves into the transformative community-centric approach adopted by Kinship, emphasizing mutual aid, trust, and relationships over traditional transactional models of volunteerism.  

Tobi and Jennifer discuss the challenges and strategies involved in fostering a sense of community among volunteers and service recipients alike, highlighting practical steps and profound insights shared by Travis. This episode offers invaluable guidance for anyone looking to reinvigorate volunteer engagement by making it deeply relational and community-oriented. 

Full show notes: 188. Let's Talk Volunteering with Weave: the Social Fabric Project 

Weave the Social Fabric Project - Episode Highlights 

• [02:58] - The Weave Project and Volunteerism 
• [06:54] - Tobi and Jennifer's Insights on Community Building 
• [08:27] - Travis’ Unique Approach to Volunteer Engagement 
• [15:10] - Kinship Community Food Center's Philosophy 
• [28:09] - Challenges and Solutions in Volunteer Management 
• [32:07] - Setting Boundaries in Healthy Communities 
• [32:47] - The Compost Metaphor for Community Building 
• [35:59] - Volunteer Influence Beyond the Organization 
• [38:43] - Engaging Volunteers for Long-Term Commitment 
• [42:11] - Audience Q&A: Building Community with Volunteers 
• [49:05] - The Importance of Rituals in Community Building 
• [50:50] - Managing Up and Embracing Community-Centric Approaches 

Helpful Links 

• VolunteerPro Impact Lab 
• Volunteer Nation Episode 179 - Transformative Service Experiences with Frederick J. Riley and Jackie Wolven 
• Weave: The Social Fabric Project at The Aspen Institute 
• VolunteerMatch/Idealist  
• Kinship Community Food Center  
• Find Michael on LinkedIn 
• Find Jennifer on LinkedIn  
• Find Travis on LinkedIn  

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].

In this inspiring episode of the Volunteer Nation Podcast, Tobi Johnson celebrates International Volunteer Managers Day with special guest Nicole Smith, Executive Director of Alive. Together, they dive into this year’s powerful theme — “Be Bold and Make Change.” 

Nicole brings a wealth of experience and insight to the conversation, sharing what it really takes to lead boldly in today’s volunteer management landscape. From strategic advocacy and clear communication to accountability and continuous improvement, she offers practical wisdom for leaders who want to make a lasting impact. 

Tobi and Nicole also get real about common challenges like imposter syndrome, the importance of self-care, and how to manage upward effectively within organizations. 

Full show notes: 187. Bold Leadership – Celebrating IVMDay with Nicole Smith 

IVMDay - Episode Highlights 

• [00:29] - Celebrating International Volunteer Managers Day 
• [02:32] - The Importance of Bold Leadership 
• [06:42] - Challenges and Ethical Considerations in Volunteerism 
• [14:47] - Nicole's Journey into Volunteer Management 
• [23:56] - Calculated Risks and Overcoming Imposter Syndrome 
• [32:14] - Reflecting on Past Achievements 
• [36:20] - Managing Upward and Advocating for Volunteers 
• [41:35] - Skills for Bold Leadership 
• [46:44] - The Importance of Strategic Planning 
• [52:53] - Delegation and Self-Reflection 

Helpful Links 

• VisionWeek 2026 
• VolunteerPro Impact Lab  
• Volunteer Nation Episode #136: Getting Back to Neighboring with Breauna Dorelus  
• Volunteer Nation Episode #101: Tap the Power of Psychological Contracts with Pam Kappelides 
• Supercommunicators: How to Unlock the Secret Language of Connection Book 
• Leadership and Self-Deception: The Secret to Transforming Relationships and Unleashing Results, 4th Edition Book  
• Points of Light Making Purpose Possible Initiative  
• Global International Volunteer Managers Day Site  
• ALIVE International Volunteer Managers Day Page (with playlist!) 
• AL!VE National Summit on Volunteer Engagement 
• Find Nicole on LinkedIn  

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].

In this episode of the Volunteer Nation Podcast, Tobi Johnson breaks down one of the biggest pitfalls in volunteer planning: confusing strategy with tactics. She explains why a plan that’s just a long list of tasks will never move your mission forward and what to do instead. 

If you're ready to shift from “busy and reactive” to “focused and strategic,” this episode is packed with inspiration and actionable guidance. Plus, Tobi introduces Vision Week 2026, a hands-on, five-day planning experience designed to help you confidently create your annual volunteer engagement plan with expert support! 

Full show notes: 186. Strategy vs Tactics - How to Include Both in Your Volunteer Planning 

Strategy vs Tactics - Episode Highlights 

• [01:35] - Why Solid Planning Matters 
• [03:10] - Strategy vs. Tactics Defined 
• [06:15] - The Risk of To-Do-List Planning 
• [07:20] - Aligning Volunteer Engagement with Organizational Goals 
• [12:20] - Real-World Example #1: Improving Program Outcomes 
• [15:45] - Real-World Example #2: Growing the Volunteer Base 
• [18:40] - Real-World Example #3: Boosting Staff Buy-In 
• [22:10] - What Strategic Volunteer Engagement Really Means 
• [24:00] - Why People Avoid Planning 

Helpful Links 

• VisionWeek 2026 
• VolunteerPro Impact Lab 
• Volunteer Nation Episode #134: 8 Annual Planning Mistakes & How to Avoid Them  
• Volunteer Nation Episode #82: Nonprofit Strategic Planning for 2024 in 3 Simple Steps 
• Volunteer Nation Episode #168: Note to Nonprofit Execs – Supporting Volunteers is Everyone’s Job 

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].

In this episode of the Volunteer Nation Podcast, Tobi Johnson steps away from her usual format to share her journey through long COVID, from the first onset of symptoms to the long road of recovery. 

Tobi opens up about the physical and emotional challenges she faced, the lessons learned along the way, and the radical self-care practices that helped her heal. She also reflects on what this experience taught her about compassion, resilience, and the hidden toll of chronic conditions. 

Whether you’re navigating long COVID, struggling with burnout or chronic fatigue, or supporting someone who is, this episode offers hope, understanding, and practical wisdom for the healing journey. 

Full show notes: 185. To Burnout & Back - My Secret Struggle with Long COVID 

Burnout - Episode Highlights 

• [01:57] - The Onset of Long COVID 
• [04:11] - Coping with Symptoms and Seeking Help 
• [06:06] - Navigating Life with Long COVID 
• [08:54] - The Emotional and Physical Toll 
• [11:23] - Struggles and Realizations 
• [12:20] - A Catastrophic Flood and More COVID 
• [15:04] - Living with Chronic Fatigue 
• [21:16] - Seeking Recovery and Radical Self-Care 
• [30:44] - Struggling with Weekend Fatigue 
• [31:29] - Redefining Rest and Recovery 
• [32:35] - Challenges of Setting Boundaries 
• [33:35] - Dealing with Brain Fog 
• [35:16] - Steps to Recovery: Mental Health Counseling 
• [36:05] - Functional Medicine Approach 
• [38:17] - Primary Care and Specialist Support 
• [42:49] - Physical Therapy and Activity Pacing 
• [44:37] - Nutrition and Lifestyle Changes 

Helpful Links  

• Volunteer Management Progress Report 
• VolunteerPro Impact Lab  

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].

In this episode of the Volunteer Nation Podcast, Tobi Johnson unpacks how the experience economy is reshaping the way nonprofits engage and retain volunteers. 

Building on last week’s discussion about the evolving volunteer marketplace, Tobi explains why it’s no longer enough to simply offer opportunities — today’s volunteers expect meaningful, memorable, and transformative experiences. 

If you’re ready to meet modern volunteer expectations and create experiences that truly stand out, this episode is packed with insights you won’t want to miss! 

Full show notes: 184. The Experience Economy – Are Nonprofits Keeping Up? 

Experience Economy - Episode Highlights 

• [01:37] - Understanding the Experience Economy 
• [05:23] - The Evolution of Economic Value 
• [07:46] - Creating Quality Volunteer Experiences 
• [15:55] - Modern Examples of the Experience Economy 
• [18:04] - The Experience Economy in Nonprofits 
• [18:52] - The Market Metaphor in Volunteerism 
• [19:43] - Understanding Volunteer Motivations 
• [22:59] - Altruism and Empathy in Volunteering 
• [24:07] - Social Connection and Personal Development 
• [28:51] - Value Expression and Psychological Benefits 
• [32:40] - The Experience Economy in Volunteering 
• [34:46] - Episodic and Flexible Volunteering 
• [36:04] - The Ripple Effect of Volunteer Experience 

Helpful Links 

• Volunteer Management Progress Report  
• VolunteerPro Impact Lab 
• Volunteer Nation Episode 183 - The New Reality - Volunteers Don't Need You  
• Volunteer Nation Episode #118: 8 Ways to Make Volunteering Experiences Much Easier 
• Volunteer Nation Episode #147: Volunteer Recruitment Trends from Our New Report  

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].

In this episode of the Volunteer Nation Podcast, Tobi Johnson tackles a bold question: has the volunteer–nonprofit relationship changed for good? 

As societal expectations and volunteer trends evolve, Tobi explains why today’s landscape looks more like a buyer’s market, where volunteers have countless options and expect meaningful, flexible, and well-designed experiences. She explores the rise of informal volunteering, the growing need for adaptable roles, and the impact of digital engagement on volunteer satisfaction. 

Discover why traditional volunteer management models no longer work and how nonprofits can create engaging, modern experiences that attract and keep the best volunteer talent to stay relevant in this new era of volunteerism. 

Full show notes: 183. The New Reality - Volunteers Don't Need You   

Volunteers - Episode Highlights 

• [01:25] - Understanding the Power Shift in Volunteerism 
• [05:38] - Trends in Volunteerism: Loyalty to Multiple Causes 
• [09:04] - The Rise of Informal Volunteering 
• [13:19] - Decline in Volunteering Rates 
• [20:12] - Increase in Remote and Online Volunteering 
• [23:31] - Challenges in Volunteer Application Processes 
• [27:32] - The Psychological Contract with Volunteers 
• [29:55] - Trends in Volunteerism and Society 
• [33:10] - The New Reality: Volunteers Have the Power 
• [34:14] - Digital Expectations and Volunteer Recruitment 
• [39:40] - Burnout and Overwhelm in Society 
• [42:43] - The Impact of Social Proof 

Helpful Links 

• Volunteer Management Progress Report  
• VolunteerPro Impact Lab 
• Volunteer Nation Episode #173: Is Your Volunteer Website Turning People Away?  
• Volunteer Nation Episode #174: Write Volunteer Emails Volunteers Actually Read (and Love)  
• Volunteer Nation Episode #178: 6 Ways to Help Program Volunteers Avoid Compassion Fatigue  

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].

In this episode of the Volunteer Nation Podcast, Tobi Johnson builds on her previous conversation about harmful volunteer policies by introducing eight transformative strategies to attract and retain passionate volunteers.  

From creating a welcoming environment and offering flexible commitments to tailoring screening to risk levels and delivering engaging, bite-sized training, Tobi covers practical ways to elevate your volunteer program. She also highlights the power of real-time recognition, fostering volunteer autonomy, supporting volunteers through life events, and maintaining vibrant alumni networks. 

Tune in for actionable insights that will help you energize your volunteers, cultivate loyalty, and create a culture of appreciation and engagement! 

Full show notes: 182. The 8 Game-Changing Policies That Make Volunteers Say WOW! 

Policies - Episode Highlights 

• [00:27] - Recap of Episode 181: 8 Policies Hurting Your Mission 
• [01:03] - Game-Changing Volunteer Policies 
• [03:38] - Policy 1: The Red-Carpet Welcome 
• [05:11] - Policy 2: Choose Your Own Adventure 
• [06:54] - Policy 3: Right-Sized Screening System 
• [07:58] - Policy 4: The Netflix Model of Training 
• [13:13] - Policy 5: Autonomy and Mastery Framework 
• [14:55] - Policy 6: The Recognition Revolution 
• [16:03] - Policy 7: Flexibility First Mindset 
• [17:39] - Policy 8: The Alumni Network Advantage 
• [20:00] - Final Thoughts and Implementation Tips 
   

Helpful Links 

• Volunteer Management Progress Report  
• VolunteerPro Impact Lab  
• Volunteer Nation Episode #181: The 8 Volunteer Policies That Are Killing Your Mission  

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].

In this episode of the Volunteer Nation Podcast, Tobi Johnson uncovers eight common volunteer policies that could be hurting your mission. From poor first impressions and slow communication to overly complicated screening processes, inflexible commitments, dull training, micromanagement, lack of recognition, and difficult exit procedures, Tobi breaks down the pitfalls that can frustrate and disengage volunteers. 

You’ll get real-world examples of these challenges and actionable strategies for creating a more volunteer-friendly culture. Plus, Tobi shares a practical self-assessment checklist so your organization can identify problem areas and make improvements that boost volunteer engagement, satisfaction, and impact!  

Whether you’re running a small nonprofit or a large organization, this episode is packed with insights to help you retain and inspire the people who make your mission possible. 

Full show notes: 181. The 8 Volunteer Policies That Are Killing Your Misson 

Volunteer Policies - Episode Highlights 

• [04:40] - Volunteer Policy #1: The Terrible First Impression 
• [05:44] - Volunteer Policy #2: The Communications Black Hole 
• [06:33] - Volunteer Policy #3: The FBI Level Screening Process 
• [07:45] - Volunteer Policy #4: The Marriage Contract Commitment 
• [13:47] - Volunteer Policy #5: Death by PowerPoint 
• [17:11] - Volunteer Policy #6: The Micromanagement Trap 
• [18:31] - Volunteer Policy #7: The Recognition Vacuum 
• [19:53] - Volunteer Policy #8: The Exit Interrogation 

Helpful Links 

• Volunteer Management Progress Report  
• VolunteerPro Impact Lab  
• Volunteer Nation Episode #164: Moving from Volunteer Compliance to Building Your Nonprofit Community  
• Volunteer Nation Episode #046: Save Time with Better Volunteer Management Systems 

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].

In this episode of the Volunteer Nation Podcast, Tobi Johnson explores smart, research-backed frameworks for designing meaningful volunteer service awards. Instead of relying on traditional recognition tactics, she shows how to align awards with what truly drives volunteers—their motivations, timelines, and the impact they create. 

Tobi introduces fresh ideas such as immediate recognition and milestone-based acknowledgements, while also breaking down six proven motivational factors that inspire volunteers. Packed with actionable strategies, this episode is a must for any organization looking to elevate its volunteer appreciation efforts and strengthen long-term engagement. 

Full show notes: 180. 3 Smart Ways to Design Volunteer Service Awards 

Volunteer Service Awards - Episode Highlights 

• [01:39] - Diving into Volunteer Appreciation 
• [03:13] - Strategic Volunteer Service Awards Frameworks 
• [07:01] - Aligning Awards with Volunteer Motivations 
• [21:53] - Recognizing Volunteers Through Timelines 
• [29:34] - Designing Awards Around Volunteer Impact 
• [33:16] - The Power of Handwritten Thank You Notes 

Helpful Links 

• Volunteer Management Progress Report  
• VolunteerPro Impact Lab  
• Volunteer Management Fundamentals Live!  
• Volunteer Nation Episode #176: Beyond Pizza Parties: Innovative Appreciation Ideas for Volunteers 
• Volunteer Nation Episode #024: The Best Volunteer Recognition is a Well-Run Program  
•  VolunteerPro Volunteer Thank You Letter Sample Cheat Sheet  

Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause.

For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].