In this episode we are going to talk about Facebook. And more specifically, how to get more Facebook fans.

Why Facebook is still important:

* Still the biggest social network (after email)

* Publishers pay attention to Facebook, particularly your PTAT score.

12 Ways to Get More Fans:

* Create sharable content particularly photos.

* Put a Facebook like box on the sidebar of your website. Shows people their friends that already like your page. Good for credibility.

* Convert your personal page into a business page.

* Invite your friends (but don’t go crazy)

* Get a Facebook Vanity URL

* Post photos from a shared event.

* Put a link to your Facebook on paper (promotional bookmarks, back of your book, etc).

* Put a Facebook icon on your website prominently. People will google you looking for your facebook. You want your website, the first thing up, to have an easy path to Facbeook.

* Advertise.

* Contests (combine contests with advertising. For every $1 you spend on the prize you

* should spend another $2 on advertising.)

* Email: Put a link to your Facebook on your email newsletter. Also put your URL in your email signature.

Some things not to try:

* Buying fake fans on Fiver or eBay.

* Spamming other social networks asking people to switch to Facebook.

* Suggesting your page to friends over and over again.

Most Important:

Give people a reason to return. “What is in it for me?”

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