I recently got an opportunity to interview Rener Gracie – a Brazilian jiu-jitsu black belt, coach, author and entrepreneur.

If you’re unfamiliar with the Gracie family, they are widely regarded as one of the most accomplished family dynasties in martial arts history.

Ok, so what does Jiu-Jitsu have to do with financial advising?

Well, for starters, BJJ is a complex sport with thousands of techniques and moves. Not only can learning the moves be challenging, but knowing which ones to use and when to use them, can get overwhelming quickly. As Rener says, “the right move at the wrong time, is the wrong move.”

I see a lot of parallels with financial services. As an advisor, you need to be able to ditch the financial jargon and simplify the information in a way that’s easy for your clients to understand. You also have to be able to guide your clients on which tools and strategies to use depending on their specific situation.

What’s also interesting about Rener is that he’s been able to scale his BJJ schools across the country AND he’s mastered the art of creating online content to help feed that growth. So, when it comes to building an online community and attracting your ideal audience, Rener’s got a lot of wisdom to share!

3 of the biggest insights from Rener Gracie …

• How Rener grew his YouTube channel, The Gracie Breakdown, to 870k subscribers and 196 million views – and how he leveraged his channel to build an online community of 380k paying students.

• 3 Jiu-Jitsu principles that you can use to motivate others, resolve conflict, and overcome big obstacles in both your business and life.

• The viral video content strategy Financial Advisors can use to turn their “black-belt” knowledge into simple to understand content that attracts their ideal clients and grows their online presence.

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DISCLOSURE 

These conversations are intended to provide financial advisors with ideas, strategies, concepts and tools that could be incorporated into the advisory practice, advisors are responsible for ensuring implementation of anything discussed is in accordance with any and all regulatory and compliance responsibilities and obligations.

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