Have you noticed that neither Michael, Jim, nor Tim are women? They did! But that didn't stop them from taking on the subject of women in digital analytics (with diversions into the subjects of women and scotch, and women in professional poker). Joining them for this episode (because they may be a little misguided at times, but they're not absolute morons) was Krista Seiden from Google. Krista is a notable woman in analytics...but that is the LAST way she ever wants to be described. Luckily, she made an exception for us just this one time.

People, places, and things mentioned in this episode include:

• I'm a Woman in Tech: How It Helps Me and Hurts My Gender (blog post by Krista on her blog, bloggerchica.com)
• @kristaseiden
• Whisk(e)y Distilled: A Populist Guide to the Water of Life by Heather Greene
• @jimsterne
• Lagavulin (scotch)
• eMetrics
• An Ace up the Poker Star's Sleeve: The Surprising Upside of Stereotypes (podcast episode)