We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as <a href="https://www.linkedin.com/in/kellywortham" target="_blank">Kelly Wortham</a> from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour. People, places, and things mentioned in this episode include: <ul> <li><a href="http://blogs.adobe.com/digitalmarketing/personalization/fractional-factorial-vs-full-factorial-an-ideological-war/" target="_blank">Taguchi vs. Full Factorial</a> test design</li> <li>kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)</li> </ul>

We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as Kelly Wortham from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45 minutes, it's 2015's penultimate episode of the Digital Analytics Power hour. People, places, and things mentioned in this episode include: Taguchi vs. Full Factorial test design kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)

We had a hypothesis that our listeners might be interested in hearing an expert on digital optimization. In this episode we test that hypothesis. Listen and learn as <a href="https://www.linkedin.com/in/kellywortham" rel="noopener noreferrer">Kelly Wortham</a> from EY runs circles around the lads, and brings them to an understanding of what digital testing means in 2015. In an hour so optimized it only takes 45&nbsp;minutes, it's 2015's penultimate episode of the Digital Analytics Power hour. People, places, and things mentioned in this episode include: <ul> <li><a href="http://blogs.adobe.com/digitalmarketing/personalization/fractional-factorial-vs-full-factorial-an-ideological-war/" rel="noopener noreferrer">Taguchi vs. Full Factorial</a>&nbsp;test design</li> <li>kelly dot wortham at ey dot com (to get added to Kelly's twice-monthly testing teleconference)</li> </ul>

#025: A/B Testing with Kelly Wortham from EY

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus).  After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

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Marketing

Management

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

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#025: A/B Testing with Kelly Wortham from EY

#025: A/B Testing with Kelly Wortham from EY

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