In this episode we’re going to talk about the legendary elevator pitch … and how to create one that does exactly what an elevator pitch should do. Talking Points:

* What is an elevator pitch?

* Sentence – High concept, the hook

* Paragraph – Radio Pitch / Back cover copy …

* Page – Short Synopsis

* Why do you need one?

* Pitching to readers

* Pitching to influencers (taste makers, editors, agents)

* The Subway pitch (especially at conferences) – a few quick stories

* An example, James’ first novel, Rooms:

* Don’t put every worm on the hook

* This is SHOW BUSINESS! Leave the audience wanting more!

* Log lines

* Using the “What if?” motif works well for many writers

* What if you were given a chair and told it was made by Jesus Christ. Would you believe them?

* Practice. Then practice more. Then practice more.

* Twitter –

* You’ll use your elevator pitch forever

* Send us your elevator pitches and we’ll do a show that comments on them.

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