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In this captivating episode, experts, Demid Tishin & Marina Turkina, in video game localization discuss the intricacies of their field. They highlight how the process often comes in at the end of the development cycle, leading to a crunch situation, and share interesting anecdotes about the challenges of dealing with missed deadlines, tight budgets, and large amounts of text. The team delves into the importance of culturalization in the localization process, explaining how it can prevent potential cultural issues while improving player engagement. They touch upon the role of voiceovers in games, the organization of their localization teams, and some unique cases they've handled. If you're interested in the behind-the-scenes world of game development and want to understand how games become accessible to diverse global audiences, this is a must-listen episode.