PLEDGE DRIVE 2025 - all new subscribers to the Musicality tier on Patreon will get a Not A Diving Club t-shirt in your size of choice, delivered to your door completely free of charge!

Full details.

Music Not Diving is supported by Acid Nation (formerly AC55ID)... head over to www.acidnation.com to check out the fastest growing electronic music marketplace, a central hub for music discovery, streaming and purchasing!

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Watch the video episodes of Music Not Diving over at youtube.com/@WeNotDiving

Kazim is an artist manager whose clients include Nightmares On Wax, and also the chief creative and brand officer at RA.

We discuss the mechanics of creative campaigns for new and legacy artists, the challenge of breaking new music, and the different obstacles in the way of older acts. We also discuss the music media landscape and the role of media in today's industry.

This is a rare chance to get the inside track on artist management and big music media platforms... get involved!

Music discussed in the episode…

https://jitwam.bandcamp.com

https://anaiis.bandcamp.com

https://saultglobal.bandcamp.com

https://nightmaresonwax.bandcamp.com

00:00 Brought to you by Acid Nation

02:13 Episode start

04:52 Artist management vs. media platforms

07:55 Death of middle class in music

11:35 Successful artists can't tour

14:39 Everyone’s a DJ Now

17:38 Can albums still take years to break through?

21:08 Great music always shines through

24:04 100,000 songs a day

27:09 Going viral is the wrong goal

30:46 Success without social media

33:14 Word of mouth over algorithms

35:30 It’s always been a slog

39:00 Maintaining a legacy of an artist

45:00 Power in the catalogue

55:00 Working for Warp Records

01:01:35 Fans vs. listeners

01:03:20 Chasing the algorithm is not the way

01:04:50 Working at RA

01:12:08 The state of Berlin

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If you're into what we're doing here on the pod then you can support the show on Patreon! There are two tiers - "Solidarity" for $4 a month, which features the show without ads, regular bonus podcasts, and extra content. And "Musicality" which for a mere $10 a month gets you all the music we release on Hotflush and affiliate labels AND other music too, some of which never comes out anywhere else.

You can also make a one-off donation to the podcast using a card, with Paypal, or your Ethereum wallet! Head over to scubaofficial.io/support.

Plus there's also a private area for Patreon supporters in the Hotflush Discord Server... but anyone can join the conversation in the public channels.

Listen to the music discussed on the show via the Music Not Diving Podcast Spotify playlist

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