Is free a dirty word? Should you give your book away? In this episode, we talk about these questions and more.

Talking points:

Intro:

* Free isn’t a dirty word, but it’s not the cure for every marketing problem

* The Upside of Free or deep discounts

* Exposure

* Rooms experiment

* Perma Free

* Books in a series

The downside of free:

* Lamonts

* Bad training

* Where does it stop?

* People value what they pay for (how many of those free books have you read?)

* Should you (specifically) go free or not

* Give everything away, give nothing away

* Fiction vs Non-Fiction

* Figure out what the goal of your free or deep discount is

* E-mail list?

* Send them to your website?

* Buy next book in a series?

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