Ryan Lundquist is the top appraiser-expert on Social  Media in the country.  Listen is as he tells why he does it and gives hints on how you can do it as well.  

Ryan Lundquist is a certified appraiser and focuses on residential appraisals in the Sacramento area. His clients include home owners, real estate agents, governmental agencies, attorneys, and lenders. Ryan runs the SacramentoAppraisal Blog, which is a top-ranking appraisal blog in the United States. He has written over 1000 articles to help illustrate what is happening in the market as well as offer insight into how appraisers think. Ryan has been quoted in local and national publications, and he is the Vice-Chair of the Housing Opportunity Committee with the Sacramento Association of Realtors, and is a board member of the Real Estate Appraisers Association of Sacramento. Ryan also won the Affiliate of the Year award in 2014 from the Sacramento Association of Realtors.

In the epidsode, Ryan refers to this resource:

Blog content idea sheet: 

http://sacramentoappraisalblog.com/2014/07/03/tips-for-effective-blogging-for-business/