Let’s talk numbers. The “enough number” concept is looking at the expenses in your life and business and determining a revenue goal or baseline for living comfortably instead of living in the cycle of incessant growth for growths sake. I’ve seen and heard this concept discussed in multiple workshops, YouTube videos, panels and podcasts over the years. Probably because establishing an "enough number" in the beginning is a good idea and fetishizing infinite, up and to the right, hockey stick growth is not only a bad idea but goes against many of our core values. But what I can’t stop thinking about is: Maybe there are other ways to stay in integrity with our values and business growth without putting literal and subconscious caps on our potential revenue and impact?

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