Designing a data product from the ground up is a daunting task, and it is complicated further when you have several different user types who all have different expectations for the service. Whether an application offers a wealth of traditional historical analytics or leverages predictive capabilities using machine learning, for example, you may find that different users have different expectations. As a leader, you may be forced to make choices about how and what data you’ll present, and how you will allow these different user types to interact with it. These choices can be difficult when domain knowledge, time availability, job responsibility, and a need for control vary greatly across these personas. So what should you do?

To answer that, today I’m going solo on Experiencing Data to highlight some strategies I think about when designing multi-user enterprise data products so that in the end, something truly innovative, useful, and valuable emerges.

In total, I covered:

• Why UX research is imperative and the types of research I think are important (4:43)

• My training seminar, Designing Human-Centered Data Products: http://designingforanalytics.com/theseminar