As you know, we talk a lot about how effective author newsletter are. Of all the online marketing tools I feel that email is the most powerful. Most social networks are just an extension of email. People go to Facebook when they get an email about a new photo or comment. It is the world’s biggest social network and the most effective social network at making sales.

Today we’re answering a question from Gary Hansen author of Kneeling with Giants. Before we get to his question I wanted to point out something about Gary. His book Kneeling with Giants is a non fiction book about learning how to pray from the heroes of the faith.

Why would Gary listen to a podcast about marketing fiction? This underlines a key point about focusing. Just because you focus on a niche, does not mean that people outside that niche won’t also want to read your book or listen to your podcast. There are a lot of people out there who go to Red Lobster to eat steak. Focusing on seafood does not mean they only get seafood lovers and our focusing on fiction does not mean we only get novelists listening to the show. So for those of you trying to decide if you niche is too narrow, it isn’t and for those of you who write non fiction or who run businesses and who listen to the show, we want to say you are welcome here.