Brett Kaufman discusses optimizing copy to better serve clients' high-scale businesses by focusing on the crucial elements of storytelling. Among the topics Thomas McMahon and Brett cover is how he and his colleagues at Wellspring Media research the hopes, dreams, and fears of a potential audience that then translate into an accumulation of wins throughout the funnel.

Wellspring Media is a funnel optimization agency specializing in copywriting. Previously, Brett worked with AIPAC in bipartisan pro-Israel lobbying for five years where he grew his sales skillset.

Find Brett on Facebook, or follow him on Instagram: @brettkaufman26