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Think you've mastered ChatGPT? Recent updates, new models (like O3 & O4 mini), and hidden features mean you might be missing out on its true power, feeling like you're drinking from a firehose just trying to keep up.

In this episode, we dive deep into the advanced capabilities of ChatGPT in April 2025. Forget basic prompts; learn how to leverage the latest features to reclaim hours, automate complex tasks, and make smarter decisions.

We reveal step-by-step techniques rarely shown elsewhere, including:

We reveal step-by-step techniques rarely shown elsewhere, including:

• Iterative Search: For complex research (e.g., trip planning).
  
  
• Projects & Files: Tailor workflows with custom knowledge (e.g., support).
  
  
• Canvas: Collaborate with AI on writing & editing.
  
  
• Data Analysis: Get insights directly from spreadsheets (e.g., ad reports).
  
  
• Creative Generation: AI-driven ideas for titles, thumbnails, etc.
  
  
• Model Selection: Choose the best model (4.0 vs O3 vs O4 Mini) for the task.
  
  
• Hidden Features: Boost efficiency with desktop, web & mobile tricks.
  
  
• Personalization: Use memory, custom instructions & voice effectively.
  
  

Go beyond simple queries and transform ChatGPT into a powerful assistant that automates research, analyzes data, visualizes information, and boosts your creative output, even if you thought you knew it all.

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A special thanks to our sponsors for this episode, Deadline Funnel. Build authentic urgency into your marketing (Get double free trial): https://www.deadlinefunnel.com/partne...

Plus thanks Thrivecart, the best shopping cart for digital sellers (we've used them for 7+. years) Check their new PRO out at https://thrivecart.com/

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ChatGPT just unleashed groundbreaking image generation, changing the game for visual content overnight. In this episode, we dive deep into this powerful new feature, moving beyond the memes to uncover its real business potential. We reveal 4 specific techniques—rarely discussed elsewhere—that unlock vastly superior results compared to basic text prompts, including how to leverage sketching and reverse-engineer winning styles.

From instantly creating scroll-stopping thumbnails and scalable ad creatives (even realistic UGC!) to generating unique marketing graphics that bypass expensive designers, we share exactly how businesses can implement this tool today. We also explore the current limitations, the potential disruption to designers and platforms like Midjourney, and how this technology levels the playing field for creators everywhere.
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A special thanks to our sponsors for this episode, Originality.ai and their new content optimizer
https://originality.ai/content-optimizer
Plus thanks for Bento, our new favorite email tool. Check them out at https://bentonow.com
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Timestamps:
00:00:00 - Intro
00:00:58 - Tip 1
00:03:08 - Tip 2
00:04:23 - Tip 3
00:06:39 - Tip 4
00:09:31 - Use Case 1
00:18:26 - Use Case 2
00:28:11 - Use Case 3: Creating Engaging Marketing Graphics
00:36:25 - Use Case 4: Advanced Photo Editing & Manipulation
00:43:56 - Use Case 5: Infographics and Explainer Visuals
00:51:11 - Broader Implications
01:01:18 - Conclusion

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Felt limited by coding skills or steep developer costs? AI just unlocked the ability for anyone to build custom web tools, obliterating the traditional $10k price tag and months-long waits.

In this episode, we dive deep into "AI Vibe Coding"—the groundbreaking approach letting you command AI to build functional web applications like interactive calculators and custom features, often faster than writing the spec.

We reveal the practical techniques—rarely shown step-by-step—including crafting AI-driven PRDs and using conversational prompts to generate and refine code, even if you've never touched code before.

From building lead-generating calculators to deploying interactive tools directly onto your site with platforms like Gemini, Lovable, and Windsurf, we share exactly how solopreneurs and marketers can implement this today.

We explore the shift away from traditional development, the surprising power now in non-coders' hands, and why interactive AI-built features are the future of websites.
____________________________________________
A special thanks to our sponsors for this episode, Bento, our new favorite email tool. Check them out at https://bentonow.com

Plus thanks Originality.ai and their new content optimizer
https://originality.ai/content-optimizer

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All the results talked about in this episode: https://jmedia.notion.site/deep-research-links?pvs=4

In this episode, we dive deep into AI's newest superpower—Deep Research—testing 4 leading models on real business tasks. We reveal which platforms offer unlimited deep research capabilities, which ones require hefty subscriptions, and how these tools are revolutionizing everything from competitor analysis to cold outreach personalization.

From building prospect lists in seconds to uncovering hidden legal issues, we share exactly how business owners can implement these tools today, the automation possibilities that will multiply your productivity, and why deep research is fundamentally changing how we gather intelligence.

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Hosts: Mark Webster & Gael Breton
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A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:
https://digital.pr/
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Get all the test results from this episode: https://www.authorityhacker.com/freebies/llm-test/

In this episode, we rip the lid off our week-long AI showdown, testing the latest LLMs head-to-head on real marketing tasks. We’re spilling the unfiltered truth about why ChatGPT might not be your golden ticket anymore, uncovering cheap underdogs that stole the show, and revealing which models actually deliver for marketers.

From copywriting flops to automation wins, we share the raw results, the surprises, and how we’re rethinking our own AI game plan—plus, where you should be placing your bets in this fast-evolving AI landscape.

____________________________________________
Hosts: Mark Webster & Gael Breton
____________________________________________
A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:
https://digital.pr/
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In this episode, we pull back the curtain on our decision to shut down our multi-million dollar course business with 15,000 customers. 

We discuss the decline of the affiliate marketing model, the rise of AI, and our shift in focus towards AI and automation for marketers and entrepreneurs. From letting go of our team to facing our customers, we share candid insights into the challenges and triumphs, of making this major business pivot and where the future of Authority Hacker goes from here.

____________________________________________
Hosts: Mark Webster & Gael Breton
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A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:
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In this episode, Mark and Gael share their insights on the changing landscape of website building platforms and why they're actively looking for alternatives to WordPress, despite being longtime WordPress users.

They cover everything you need to know, from detailed comparisons between WordPress, Webflow, and Bricks, and exactly how to transition away from WordPress without rebuilding everything.
____________________________________________
Hosts: Mark Webster & Gael Breton

Full show notes:
https://www.authorityhacker.com/podcasts/355-why-were-quitting-wordpress-in-2025/
____________________________________________
A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:
https://digital.pr/
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In this episode, we dive deep with Fery, founder of Search Intelligence, about building a fast-growing digital PR agency from scratch.

From embracing chaos as a growth strategy to developing enterprise-level software solutions, Fery shares candid insights about the challenges and triumphs of scaling to nearly 100 staff and 7 figures in revenue in just 3-4 years.
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Host: Mark Webster
Guest: Fery Kaszoni

Full show notes:
https://www.authorityhacker.com/podcasts/354-how-fery-kaszoni-grew-an-8m-yr-agency-in-4-years/
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A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:
https://digital.pr/
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Looking for 100s of more episodes like these?
Check out our main YouTube channel: https://www.youtube.com/AuthorityHacker
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In this comprehensive episode, we analyze key marketing predictions for 2025 from industry experts and share our own insights. We also review our predictions from last year to see how accurate we were.
____________________________________________
Hosts: Mark Webster & Gael Breton

Full show notes:
https://www.authorityhacker.com/podcasts/353-2025-online-marketing-predictions/
____________________________________________
A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:
https://digital.pr/
____________________________________________
Looking for 100s of more episodes like these?
Check out our main YouTube channel: https://www.youtube.com/AuthorityHacker
Or visit our podcast page: https://www.authorityhacker.com/podcast/
____________________________________________
► Grab our FREE list of 45+ under-the-radar tools that will boost your business:
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____________________________________________
Looking to expand your remote team in the next year?
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In this episode, we dive into groundbreaking new research about how people actually use Google in 2024, analyzing SparkToro's data from 133,000 real users that challenges conventional wisdom about search behavior.

Plus, we discuss the growing adoption of AI search tools, and explore OpenAI's new Sora video model.
____________________________________________
Hosts: Mark Webster & Gael Breton

Full show notes:
https://www.authorityhacker.com/podcasts/352-something-is-happening-to-the-way-people-use-google/
____________________________________________
A special thanks to our sponsors for this episode, Digital PR Agency, Digital PR:
https://digital.pr/
____________________________________________
Looking for 100s of more episodes like these?
Check out our main YouTube channel: https://www.youtube.com/AuthorityHacker
Or visit our podcast page: https://www.authorityhacker.com/podcast/
____________________________________________
► Grab our FREE list of 45+ under-the-radar tools that will boost your business:
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____________________________________________
Looking to expand your remote team in the next year?
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