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Today we're talking about what might be the most powerful way to monetize your content online.
And no, it's not ads or affiliate marketing - we're diving into the world of online courses.
But making a good course that people want to trade money for is not an easy task.
So in this episode, Mark and Gael (8-figure course sellers themselves) break down the entire field-tested process of building and selling courses. They’ll cover everything from coming up with an idea that people will actually buy, to packaging it attractively, building it efficiently, and selling it effectively.
So whether you're looking to diversify your income streams, generate leads for your main business, or simply share your expertise in a profitable way, this This episode has something for you.
____________________________________________
Hosts: Mark Webster & Gael Breton

Full show notes:
https://www.authorityhacker.com/podcasts/340-create-a-profitable-online-course-from-8-figure-course-creators/
____________________________________________
A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
____________________________________________
Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHacker
Or visit our podcast page: https://www.authorityhacker.com/podcast/
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Love this episode? Here’s an easy way to leave a review - they really help us a lot:
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► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
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Even if you hate Google, there is no denying that YouTube is probably the best social network to be doing well on.

We spent a lot of time strategizing and thinking about how to get the most out of the platform while minimizing the drawbacks, and after 4 months our new channel already
👉 outperforms our 6-year-old YouTube channel
👉 outperforms videos of many competitors that have hundreds of thousands of subscribers
👉 is profitable, even though we have a team doing a lot of the heavy lifting

In this week's episode, we reveal everything we’ve done AND the complete outsourced production process that we’ve built for this new channel, so you can do the same.
____________________________________________
Hosts: Mark Webster & Gael Breton

Full show notes:
https://www.authorityhacker.com/podcasts/339-how-to-create-a-profitable-youtube-channel-in-only-3-months/
____________________________________________
A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
____________________________________________
Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHacker
Or visit our podcast page: https://www.authorityhacker.com/podcast/
_____________________________________________
Love this episode? Here’s an easy way to leave a review - they really help us a lot:
Leave us a review on Amazon: https://a.co/d/0OFIAJl
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► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
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► LinkedIn: https://www.linkedin.com/company/authorityhacker/
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Looking to expand your remote team in the next year?
Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you’d pay locally.
Did we mention that it’s 100%-risk free?
Book a call with Marketing Pros for any of your recruitment needs today:
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In this episode, Gael is joined by guest Sammie Ellard-King to dive deep into Instagram’s potential as a powerful business tool. Sammie has built a successful business in the fiercely competitive personal finance niche, using Instagram Reels to capture massive engagement and drive conversions. Today, Gael and Sammie break down the exact tools used, provide tactical insights, actionable takeaways, real-life examples, and much more.
____________________________________________
Hosts: Gael Breton
Guest: Sammie Ellard-King

Full show notes:
https://www.authorityhacker.com/podcasts/338-ultimate-instagram-traffic-strategy/
____________________________________________
A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
____________________________________________
Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHacker
Or visit our podcast page: https://www.authorityhacker.com/podcast/
_____________________________________________
Love this episode? Here’s an easy way to leave a review - they really help us a lot:
Leave us a review on Amazon: https://a.co/d/0OFIAJl
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► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
► Subscribe: https://bit.ly/2QB51kf to learn more secret authority site tips.
► Facebook: https://www.facebook.com/authorityhacker/
► Instagram: https://www.instagram.com/authorityhacker
► Twitter: https://www.twitter.com/authorityhacker/
► LinkedIn: https://www.linkedin.com/company/authorityhacker/
____________________________________________
Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you’d pay locally.
Did we mention that it’s 100%-risk free?
Book a call with Marketing Pros for any of your recruitment needs today:
https://www.marketingpros.co/
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In this episode, Mark and Gael take a look at the current challenges online business owners are facing, and present the framework they've created that addresses these challenges. They'll also break down three examples of businesses who already successfully use this framework, and finally, what this all means for Authority Hacker's free and paid content.
____________________________________________
Hosts: Gael Breton & Mark Webster

Full show notes:
https://www.authorityhacker.com/podcasts/337-future-of-authority-sites/
____________________________________________
A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
____________________________________________
Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHacker
Or visit our podcast page: https://www.authorityhacker.com/podcast/
_____________________________________________
Love this episode? Here’s an easy way to leave a review - they really help us a lot:
Leave us a review on Amazon: https://a.co/d/0OFIAJl
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Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=77108e07a3124fc5
Leave us a review on Podchaser: https://www.podchaser.com/podcasts/the-authority-hacker-podcast-51498
____________________________________________
► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
► Subscribe: https://bit.ly/2QB51kf to learn more secret authority site tips.
► Facebook: https://www.facebook.com/authorityhacker/
► Instagram: https://www.instagram.com/authorityhacker
► Twitter: https://www.twitter.com/authorityhacker/
► LinkedIn: https://www.linkedin.com/company/authorityhacker/
____________________________________________
Looking to expand your remote team in the next year?Save yourself the hassle of trying to find good candidates, and use our recruitment company to lock in team members that are ready to add value from Day 1 - for a fraction of the price you’d pay locally.
Did we mention that it’s 100%-risk free?
Book a call with Marketing Pros for any of your recruitment needs today:
https://www.marketingpros.co/
____________________________________________

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In this episode, Mark and Gael dive deep into real-life Facebook ad funnels that actually work for small sites. Using the free Facebook Ad Library tool, they break down ads from small businesses in several niches that have been profitable over time, including their strategies for maximizing conversion with upsells and other tactics.

If you're looking for actionable insights backed by success stories, this is an episode you won't want to miss.
____________________________________________
Hosts: Gael Breton & Mark Webster

Full show notes:
https://www.authorityhacker.com/podcasts/336-small-sites-making-money-without-google/
____________________________________________
A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
____________________________________________
Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.youtube.com/c/AuthorityHacker
Or visit our podcast page: https://www.authorityhacker.com/podcast/
_____________________________________________
Love this episode? Here’s an easy way to leave a review - they really help us a lot:
Leave us a review on Amazon: https://a.co/d/0OFIAJl
Leave us a review on Apple Podcasts: https://podcasts.apple.com/podcast/the-authority-hacker-podcast-actionable-online-marketing/id1073349789
Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=77108e07a3124fc5
Leave us a review on Podchaser: https://www.podchaser.com/podcasts/the-authority-hacker-podcast-51498
____________________________________________
► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
► Subscribe: https://bit.ly/2QB51kf to learn more secret authority site tips.
► Facebook: https://www.facebook.com/authorityhacker/
► Instagram: https://www.instagram.com/authorityhacker
► Twitter: https://www.twitter.com/authorityhacker/
► LinkedIn: https://www.linkedin.com/company/authorityhacker/
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Let’s face it.
Google is probably never going to be the same easy traffic source it has always been.

You won’t be able to solely rely on Google traffic to run an online business anymore, if that’s what you’re used to.

So the question a lot of people are asking now is:
What now? 😳

While nothing is a 1:1 replacement to Google search, in this episode, we talk about ONE of the things we are doing to diversify away from Google traffic: Meta ads.

We’ll show you exactly
 👉 how we plan and build a funnel
 👉 how we angle our ads, how we target them
 👉 how much money you should spend…
 
 … and a ton more practical details for those of you who are interested in taking action.

We’ll also talk about why we think it’s one of the safest ways to go for traffic and a bunch of other high level debates for those of you who are still on the fence.
____________________________________________
Hosts: Gael Breton & Mark Webster

Full show notes:
https://www.authorityhacker.com/podcasts/335-how-we-make-money-from-facebook/
____________________________________________
A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
____________________________________________
Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.authorityhacker.com/podcast/
Or visit our podcast page: https://www.authorityhacker.com/podcast/
_____________________________________________
Love this episode? Here’s an easy way to leave a review - they really help us a lot:
Leave us a review on Amazon: https://www.amazon.com/review/create-review/
Leave us a review on Apple Podcasts: https://podcasts.apple.com/za/podcast/the-authority-hacker-podcast/id1073349789
Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=dcafbd9048684d4d
Leave us a review on Podchaser: https://www.podchaser.com/podcasts/the-authority-hacker-podcast-51498
____________________________________________
► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
► Subscribe: http://bit.ly/2QB51kf to learn more secret authority site tips.
► Facebook: https://facebook.com/authorityhacker/
► Instagram: https://instagram.com/authorityhacker
► Twitter: https://twitter.com/authorityhacker/
► LinkedIn: https://linkedin.com/company/authorityhacker/
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As we come to the end of the March 2024 Core update, many things have changed in the Google landscape, and it’s time to start looking at where we landed.

To help navigate these changes, we wanted to bring a guest that’s out in the trenches every day - prominent and very opinionated character in the industry, Lily Ray 🔥

She hares a ton of interesting insights about SEO on social media, including a lot of original research.

In this episode, Lily and Gael get straight to it and cover many of the hottest topics in search right now, including:

👉 the visibility changes of pure content sites and how your business model may affect your visibility
👉 Reddit and Quora monopolizing search results and how long it may last
👉 HCU, and the divergence between Google’s guidelines and what we observe
👉 signals outside of the“traditional” that Google is giving a lot of importance to these days

We also take a look at specific examples - and they often break the rules - so don’t miss out on this one.
____________________________________________
Host: Gael Breton
Guest: Lily Ray

Full show notes:
https://www.authorityhacker.com/334-march-core-update-analysis-lily-ray/
____________________________________________
A special thanks to our sponsors for this episode, the all-in-one SEO tool set, Ahrefs:
https://www.authorityhacker.com/recommends/ahrefs/
____________________________________________
Looking for 100s of more episodes like these? Check out our main YouTube channel: https://www.authorityhacker.com/podcast/
Or visit our podcast page: https://www.authorityhacker.com/podcast/
____________________________________________
More about Lily Ray
Twitter: https://twitter.com/lilyraynyc
LinkedIn: https://www.linkedin.com/in/lily-ray-44755615/
_____________________________________________
Love this episode? Here’s an easy way to leave a review - they really help us a lot:
Leave us a review on Amazon: https://www.amazon.com/review/create-review/
Leave us a review on Apple Podcasts: https://podcasts.apple.com/za/podcast/the-authority-hacker-podcast/id1073349789
Leave us a review on Spotify: https://open.spotify.com/show/1D6MzYn5pFiNlr8aNaoqEn?si=dcafbd9048684d4d
Leave us a review on Podchaser: https://www.podchaser.com/podcasts/the-authority-hacker-podcast-51498
____________________________________________
► If you want to learn how to start and grow profitable authority sites, visit The Authority Site System: https://www.authorityhacker.com/free-training/
► Subscribe: http://bit.ly/2QB51kf to learn more secret authority site tips.
► Facebook: https://facebook.com/authorityhacker/
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RTINGS.com is one of the most successful product review sites of all time. Despite 'only' having a DR 75 domain and competing against sites like PCMag, Tech Radar, New York Times, the Wire Cutter, and CNET (all DR 90+ sites), they have over 4 million monthly organic visits. 

So how exactly did they pull this off?

In this week’s episode, Mark sits down Pauline Duthiel, Head of Digital Marketing at RTINGS.com to take a look behind the scenes at what SEO looks like at one of the world's most loved review sites - and it was nothing like we expected.
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A special thanks to our sponsors for this episode, Digital PR and link building solution, BuzzStream:
https://www.buzzstream.com/link-building
____________________________________________
Full show notes:
https://www.authorityhacker.com/podcasts/the-secret-to-rtings-seo-success/

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Google just released a fat core update and all the rules you know about SEO are about to change again. As Google has already started de-indexing what they deem to be low quality sites, content auditing has never been more important.

It's the process that might save you from an extinction event during the next update, or could resurrect your site if you've already been affected. Plus, it's the only process that's consistently shown results for websites affected by previous large updates like Panda, medic, spam and core updates.

So in this episode, we dive into what this latest core update means for SEO practices, and break down exactly what you need to do to curate content that will keep Google - and you - happy.
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A special thanks to our sponsors for this episode, Digital PR Agency, Search Intelligence.
https://search-intelligence.co.uk/
____________________________________________
Full show notes:
https://www.authorityhacker.com/podcasts/4-proven-steps-to-beat-google-updates/

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Did you know that Google is about to introduce a new web vital metric? 😨

Neither did we.

But this news did prompt us to take another look at our site speed setup, and we wanted to bring in a pro to help us out.  So in this week's episode, Gael chats with Brian Jackson - the guy behind the enthusiast site speed plugin, Perfmatters.

He's seen hundreds of site setups, this week he critiques our setup and gives you tips on how to fix your setup as well.

If you've ever wondered:
👉 if the number of plugins you use is cutting your site speed
👉 what the best CDN setup is
👉 what caching plugins you should never use...

...or even if you should delay or defer your JavaScript, then you won't want to miss this one.

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A special thanks to our sponsors for this episode, the all-in-one SEO tool set, Ahrefs.
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Check out the latest video on our new ✨news channel ✨:
👉  https://youtu.be/77VhY990xY8?si=aVNLu_kvZcDjjhYg
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Full show notes:
https://www.authorityhacker.com/podcasts/site-speed-nerd-roasts-our-setup/