Show Notes:

* She is involved in her own marketing.

* She’s transparent, which builds familiarity and trust

* She uses every channel — differently

* She says “no” when her brand is devalued

* Her product is inspirational and unexpected

* She makes smart partnerships

* She’s a master at maintaining magic and mystery in her brand

Links:

* Original article

* 60 Minutes piece

* Taylor Swift Gift Giving Video

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* Ultimate Crowdfunding Course for Authors