In today’s episode, we talk referrals with Chad Durfee from ReferralWave. There are so many benefits to generating positive referrals. Referrals are quite possible the oldest lead channel that exists, and the one that will be around the longest. Plus, referrals are a lead channel that you can own and have control over without worrying about algorithms.

Chad discusses various misconceptions about referrals, and then how to combat the potential unpredictability and inconsistency of referrals. He also talks about how important it is to over deliver and to right any wrongs to turn disgruntled clients into highly engage and satisfied clients.

Your first impression on a client is so important, but so is taking care of your client once they are in the door. Create a positive emotional experience for your client, and prime them so that they are more inclined to refer once your business has concluded. Want to learn more about the power of referrals and why you need them in your business? Then sit back and enjoy the video.

ReferralWave - https://referralwave.com/

Chad Durfee - https://www.linkedin.com/in/referralconsultinginc/